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Träfflista för sökning "AMNE:(SOCIAL SCIENCES Business and economics) ;srt2:(2010-2011);lar1:(su)"

Sökning: AMNE:(SOCIAL SCIENCES Business and economics) > (2010-2011) > Stockholms universitet

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1.
  • Fredriksson, Magnus, et al. (författare)
  • Corporate Reputation and the News Media in Sweden
  • 2010
  • Ingår i: Corporate Reputation and the News Media : Agenda-Setting within Business News Coverage in Developed, Emerging, and Frontier Markets. - London : Routledge. - 978-0-415-87152-5 - 978-0-415-87153-2 ; s. 192-206
  • Bokkapitel (övrigt vetenskapligt)abstract
    • This chapter examines how the news media in Sweden affect the public’s perceptions of companies. The news media’s attention toward the corporate life has increased significantly over the last few decades. In concert with this development, corporate communication has become more sophisticated. The public relations industry is established, and corporate reputation has become an important term both within the business community and in research. In Sweden, the relationship between news media and companies is often understood and discussed from the perspective of trust, and consequently trust has also become an important dimension of corporate reputation. The chapter first presents the national traits of Sweden, followed by a literature review of extant research in Sweden on corporate reputation, agenda-setting theory, and the relationship between business and the news media. This is followed by an outline of data showing trust as a key dimension of corporate reputation in Sweden. The chapter ends with research conclusions and a discussion.
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3.
  • Grafström, Maria, 1978-, et al. (författare)
  • The Role of Infomediaries : CSR in the Business Press During 2000-2009
  • 2011
  • Ingår i: Journal of Business Ethics. - 0167-4544. ; 103:2, s. 221-237
  • Tidskriftsartikel (refereegranskat)abstract
    • Given the important role that business media play in corporate life, scarce attention has been paid to the role of media in the construction and popularization of corporate social responsibility (CSR). In this article, we understand media as a key infomediary and examine how the business press has framed and presented CSR over the last 10 years. Based on a content analysis of how CSR is presented in two English-language business newspapers with an international readership, we develop a framework for understanding the role of business media setting the corporate CSR agenda. The results show that business media contribute to the construction of what CSR means in corporate practice by creating links between CSR and certain corporate activities, between CSR and arguments that strengthen the view of CSR as a business case, and between CSR and certain spokespersons. These links contribute to create a notion of what CSR stands for, what it means in practice, and why it is important that one should pay attention to.
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4.
  • Haftor, Darek, et al. (författare)
  • Research and Practice Agenda of Industrial e-Maintenance:
  • 2010
  • Ingår i: Proceedings of the 1st International Congress on eMaintenance. - Luleå. - 978-91-7439-120-6 ; s. 56-61
  • Konferensbidrag (refereegranskat)abstract
    • This paper presents an inquiry into the domain of e-maintenance, particularly of industrial entities. As a domain of research and practice, e-maintenance is understood to offer great opportunities, however it seems to be driven by the development of applications of Information and Communication Technology (ICT). This ICT-driven approach is unfortunate, as ICT has no value in itself, rather its benefit comes for how it processes information, and more broadly how it forms its contextual activities. To remedy this situation, a conceptual framework is proposed, to guide both the practice and the research of e-maintenance operations. This framework combines the seminal Industrial Value Chain framework and then the Buyer-Consumer Value Chain, and articulates their intersection with a set of defined categories derived from Information Logistics. This provides one possible structure for the conception of e-maintenance, which needs to be populated with the published research and practice results. This, in turn, may uncover white spaces where research efforts deserve particular attention and are driven by value generation – whether economic or other – instead of experimental ICT application developments. The presentation of this framework is accompanied with a brief example that contrasts an event-driven versus a plan-driven approach to e-maintenance.
5.
  • Lindh, Kristina, 1964- (författare)
  • Reciprocal Engagement : A grounded theory of an interactive process of actions to establish, maintain, and develop an enterprise
  • 2011
  • Doktorsavhandling (övrigt vetenskapligt)abstract
    • Reciprocal engagement is a theory of a basic social process that addresses how an organization establishes, maintains, and develops its enterprise by focusing on strengthening its relationships with other actors. It rests on the rationale that one’s relationships are foremost dependent on how well one manages to engage others. If one’s own engagement is demonstrated to others, it stimulates them to respond with actions of engagement in return. When they do respond in such a manner, it expresses an appreciation of a relationship and a will to contribute to maintaining it. The process of reciprocal engagement consists of two categories of actions, i.e. convincing manifestation and caring embrace, each of which has three dimensions of actions. The dimensions of convincing manifestation are framing, meriting, and avowing and of caring embrace they are friending, enriching, and opportunizing. Together these actions imply that to influence others’ willingness to act engaged, an actor such as an organization needs to mediate trustworthy messages that demonstrate and assure them of its identity and intentions. It also needs to treat and include them in a way that they can relate to as having a meaning of personal and/or social value to them. As the theory can be seen as conceptualizing marketing related behaviors, its practical and theoretical contribution is that of a model of thinking that argues that marketing should be viewed as a relationship developing process of interactive communicative actions with rhetorical and creative features. The research that led to the discovery of the theory aimed its attention at an art museum and its interaction with various external actors in its surrounding environment. In order to discover the main pattern of behaviors that take place in interactions as a consequence of the museum’s main area of concerns, the classical grounded theory method was used. It is an empirical reflective method that has an inductive and conceptual approach to research.
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6.
  • Radón, Anita, 1980- (författare)
  • The Rise of Luxury Brands Online : A study of how a sense of luxury brand is created in an online environment
  • 2010
  • Doktorsavhandling (övrigt vetenskapligt)abstract
    • Luxury brands have only recently tapped into the online market in an attempt to increase revenues and expand their businesses. This leap onto the online world has resulted in several new challenges, including the luxury brand paradox. The luxury brand paradox concerns the inherent difficulty for luxury brands to increase sales and expand their customer base while simultaneously maintaining an aura of mystery and exclusivity. The openness and accessibility of the Internet are believed to pose an extra challenging environment for luxury brands. This research explores how a sense of luxury brand is created in an online environment. Using methodology comprised of different online methods to comprehend what is taking place online, this study primarily concentrates on visual imagery and online communication.The online world of luxury brands is conceptualized into three distinct categories: brand websites, counterfeit websites and community websites. Using these three categories, the thesis demonstrates what role they each play in the creation of a sense of luxury brand. From this analysis, four themes emerge on the sense of a luxury brand (luxury history, authenticity, community and paradox).The concept of an online fair is used to illustrate the environment of luxury brands on the Internet. The online fair consists of a confluence of people involved in it as well as the various activities they perform. In addition, the fairground where the people participate and the activities that take place are described. In conclusion, this thesis proposes a move from the identity-image construct toward a view of handling and co-creation of sense of brand.
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7.
  • Lundmark, Linda, et al. (författare)
  • National Parks and Protected Areas and the Role for Employment in Tourism and Forest Sectors : a Swedish Case
  • 2010
  • Ingår i: Ecology & society. - 1708-3087. ; 15:1, s. 19
  • Tidskriftsartikel (refereegranskat)abstract
    • The development of national parks and other protected areas has been widely promoted because of its potential for regional development in peripheral and sparsely populated areas. The argument is that the economic and social benefits seen in national parks in the USA and UK will also occur in the Swedish context in the form of an increased tourism-related labor market. Our aim was to analyze the possibility of such a development both in light of the policy visions of positive regional and local development and from the adversary point of view that protection of land is making it more difficult for 15 sparsely populated mountain municipalities in Sweden to prosper. We used a database covering the entire population of the area for 1991 to 2001. Our results show that factors other than the protected areas are connected to the development of a tourism labor market. The most positively correlated variables for change in tourism employment are population growth and proximity to ski lifts. Positive population development is also correlated to a positive change in the number of people employed in forest sectors. Thus, one of the main outcomes is that the assumed and almost automatic positive relation between nature conservation and tourism can is questionable.
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8.
  • Rämö, Hans, et al. (författare)
  • An Office on the Go : Professional Workers, Smartphones and the Return of Place
  • 2011
  • Ingår i: International Journal of Technology and Human Interaction. - New York : IGI Publishing. - 1548-3908. ; 7:1, s. 37-56
  • Tidskriftsartikel (refereegranskat)abstract
    • This is a study on how senior managers, as professional workers, in a leading ICT company use smartphones, according to new configurations of time and space. Of special interest is how smartphones act as comforting handheld consoles without being rooted in physical location. Three non-physical places, as spatial nodes, are presented: pause in the temporal current, place as a function of the intensity of communication, place in terms of becoming rooted by felt value. It is argued that highlighting non-physical places as structures emanating from the use of smartphones is an important variable to account for when studying how professionals increasingly use smartphones, both in instrumental and non-instrumental terms.
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9.
  • Jensen, Tommy, et al. (författare)
  • Translating corporate codes of ethics
  • 2010
  • Ingår i: Corporate Social Responsibility : Challenges and Practice. - Stockholm : Santérus Academic Press. - 9789173350129 - 978-91-7335-012-9 ; s. 53-70
  • Bokkapitel (övrigt vetenskapligt)
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10.
  • Ljungbo, Kjell, 1962- (författare)
  • Language as a Leading Light to Business Cultural Insight
  • 2010
  • Doktorsavhandling (övrigt vetenskapligt)abstract
    • Language competence is decisively important in international business and could increase efficacy, efficiency, sales and profits. Language is an underresearched area in business studies though language constitutes management and the managers building structures, processes, cultures and personalities being the most vital working tool to get things done and make them understandable. Since 1970 Swedish companies lose market shares globally and in Europe. In an era requiring better foreign language skills there is a declining trend among young Swedish business people and students in other languages than English. The aim of this study is to investigate and analyse the role of language in intercultural business communication between Swedish expatriates and locals in Serbia, The Czech Republic, Ukraine, Romania and Bulgaria and indirectly also Russia and Poland. To understand the business culture in these countries the author has learned the local language in these seven countries taking 3687 private language lessons. This improves the researcher’s understanding of the culture and its people giving directness and depth in communication, independence and receptivity. This ethnographically inspired hermeneutic study holds semi-structured interviews with expatriates. Better language skills among expatriates – particularly in the local language - could make them more self-dependent and win contracts and it strengthens closeness to customers, relationship and trust, strategic view and ability and also operational effectiveness and efficiency enabling their companies to gain market shares. Using Weber’s ideal types the cultural significance structures emerge featuring the cultures in these countries showing that expatriates have to strengthen the ability of the locals in the areas of trust, responsibility and initiative, independent thinking, holistic view, win-win thinking and reduce fear while the expatriates’ own abilities in these areas are strengthened if they speak the local language. Language strategies permitting the expatriate to be more communicatively and linguistically self-dependent are having a common company language, using multilingualism or having the expatriate speak or learn to speak the local language where the advantages, disadvantages and characteristics of these and other aspects of the role of language are given in ideal types.
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