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Sökning: AMNE:(SOCIAL SCIENCES Business and economics) > (2010-2011) > Stockholms universitet

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1.
  • Jensen, Tommy, et al. (författare)
  • Translating corporate codes of ethics
  • 2010
  • Ingår i: Corporate Social Responsibility : Challenges and Practice. - Stockholm : Santérus Academic Press. - 978-91-7335-012-9 ; s. 53-70
  • Bokkapitel (övrigt vetenskapligt)
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2.
  • Söderman, Sten, et al. (författare)
  • Sponsoring the Beijing Olympic Games : patterns of sponsor advertising
  • 2010
  • Ingår i: Asia Pacific Journal of Marketing and Logistics. - 1355-5855. ; 22:1, s. 8-24
  • Tidskriftsartikel (refereegranskat)abstract
    • Purpose: The purpose of this paper is to identify and describe the key driving forces in international sponsorship during the years preceding the 2008 Olympic Games in Beijing.Design/methodology/approach: A "means-objectives model" is applied, thereby linking sponsorship to brand equity factors and to strategic aims. Co-branding, revenue streams and new customers are identified as means factors. The objective factors are presented in three dimensions: product, corporation and region. The analysis is based on 492 advertisements, articles and press releases collected from Chinese newspapers and Chinese official web pages covering the period 2001-2007.Findings: Analysis sees seven dominant means-objectives combinations in sponsorship leading to different pattern of sponsor advertising strategies depending on the lead time to the Olympic Games. First, sponsors mainly focus on co-branding marketing efforts. In the second stage, global Olympic sponsors link co-branding with corporation image, Chinese brands are focusing on product/corporation image and new customers. In the third stage global Olympic sponsors focus more on local markets and customers in advertising. Chinese brands tend to keep an activation strategy based on revenue and product. Only a few local sponsors place emphasis on leveraging their sponsorship investment toward creating an international image.Research limitations/implications: Data collection is limited to a period of altogether three months in 2006 and 2007, focusing on Chinese print media available in Beijing and Shanghai universities' libraries. Given the size of the Chinese media market the data therefore consist only of a random selection of advertisements. Further, the sample does not cover different marketing channels, like TV, radio etc., which might also be part of the sponsor's advertising strategy.Originality/value: In addition to providing further understanding of Olympic sponsor advertising behavior and sponsorship in an emerging market context, this paper provides insights into how the strategic aims related to sponsorship depended on the level of internationalization of the firm.
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3.
  • Lindh, Kristina, 1964- (författare)
  • Reciprocal Engagement : A grounded theory of an interactive process of actions to establish, maintain, and develop an enterprise
  • 2011
  • Doktorsavhandling (övrigt vetenskapligt)abstract
    • Reciprocal engagement is a theory of a basic social process that addresses how an organization establishes, maintains, and develops its enterprise by focusing on strengthening its relationships with other actors. It rests on the rationale that one’s relationships are foremost dependent on how well one manages to engage others. If one’s own engagement is demonstrated to others, it stimulates them to respond with actions of engagement in return. When they do respond in such a manner, it expresses an appreciation of a relationship and a will to contribute to maintaining it. The process of reciprocal engagement consists of two categories of actions, i.e. convincing manifestation and caring embrace, each of which has three dimensions of actions. The dimensions of convincing manifestation are framing, meriting, and avowing and of caring embrace they are friending, enriching, and opportunizing. Together these actions imply that to influence others’ willingness to act engaged, an actor such as an organization needs to mediate trustworthy messages that demonstrate and assure them of its identity and intentions. It also needs to treat and include them in a way that they can relate to as having a meaning of personal and/or social value to them. As the theory can be seen as conceptualizing marketing related behaviors, its practical and theoretical contribution is that of a model of thinking that argues that marketing should be viewed as a relationship developing process of interactive communicative actions with rhetorical and creative features. The research that led to the discovery of the theory aimed its attention at an art museum and its interaction with various external actors in its surrounding environment. In order to discover the main pattern of behaviors that take place in interactions as a consequence of the museum’s main area of concerns, the classical grounded theory method was used. It is an empirical reflective method that has an inductive and conceptual approach to research.
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4.
  • Fredriksson, Magnus, et al. (författare)
  • Corporate Reputation and the News Media in Sweden
  • 2010
  • Ingår i: Corporate Reputation and the News Media : Agenda-Setting within Business News Coverage in Developed, Emerging, and Frontier Markets. - London : Routledge. - 978-0-415-87152-5 ; s. 192-206
  • Bokkapitel (övrigt vetenskapligt)abstract
    • This chapter examines how the news media in Sweden affect the public’s perceptions of companies. The news media’s attention toward the corporate life has increased significantly over the last few decades. In concert with this development, corporate communication has become more sophisticated. The public relations industry is established, and corporate reputation has become an important term both within the business community and in research. In Sweden, the relationship between news media and companies is often understood and discussed from the perspective of trust, and consequently trust has also become an important dimension of corporate reputation. The chapter first presents the national traits of Sweden, followed by a literature review of extant research in Sweden on corporate reputation, agenda-setting theory, and the relationship between business and the news media. This is followed by an outline of data showing trust as a key dimension of corporate reputation in Sweden. The chapter ends with research conclusions and a discussion.
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5.
  • Grafström, Maria, 1978-, et al. (författare)
  • The Role of Infomediaries : CSR in the Business Press During 2000-2009
  • 2011
  • Ingår i: Journal of Business Ethics. - 0167-4544. ; 103:2, s. 221-237
  • Tidskriftsartikel (refereegranskat)abstract
    • Given the important role that business media play in corporate life, scarce attention has been paid to the role of media in the construction and popularization of corporate social responsibility (CSR). In this article, we understand media as a key infomediary and examine how the business press has framed and presented CSR over the last 10 years. Based on a content analysis of how CSR is presented in two English-language business newspapers with an international readership, we develop a framework for understanding the role of business media setting the corporate CSR agenda. The results show that business media contribute to the construction of what CSR means in corporate practice by creating links between CSR and certain corporate activities, between CSR and arguments that strengthen the view of CSR as a business case, and between CSR and certain spokespersons. These links contribute to create a notion of what CSR stands for, what it means in practice, and why it is important that one should pay attention to.
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6.
  • Almqvist, Roland, et al. (författare)
  • Två sidor av samma mynt
  • 2010
  • Rapport (övrigt vetenskapligt)abstract
    • Det projekt som vi redogör för i den här rapporten är ett led i enspännande och samhällsrelevant internationell forskning, delvispådriven av olika regeringar och mellanstatliga organisationer avseenderedovisning, styrning och kommunikation av icke-materiellaresurser som t.ex. kompetens, kundrelationer och miljöfrågor.Forskningen inom området kan sägas ha startat under 1980-talet och tog ordentlig fart i mitten av 1990-talet. Det var dock först i början av 2000-talet som intresset för forskning kring kapitalmarknadskommunikation vaknade på riktigt allvar, troligen bl.a. som en följd avaktiemarknadens volatilitet.Vår tes i skriften är att sociala skillnader mellan olika aktörer måste beaktas vid kommunikationen mellan företag och finansmarknad. Informationen tolkas på olika sätt beroende på vilken social kulturman tillhör. Man kan säga att de olika tolkningarna speglar ”två sidorav samma mynt”.
7.
  • Nordin, Fredrik, 1967-, et al. (författare)
  • Solutions offerings
  • 2010
  • Ingår i: Journal of Service Management. - 1757-5818. ; 21:4, s. 441-459
  • Tidskriftsartikel (refereegranskat)abstract
    • Purpose – To offer a critical analysis of the literature of solutions offerings; to provide a new conceptual framework, incorporating dimensions that can distinguish between different kinds of solutions, and connect their different characteristics.Design/Methodology/Approach – A critical review of the relevant literature, both 28 contributions identified in a search of three major databases and a range of other published work for the broader perspective, illustrated by real-world examples.Findings – There is no unanimous and rigorous definition of solutions, but rather a number of often broad and generic descriptions that could be applied to a wide array of different offerings, if not generically.Research Limitations/Implications – The sample of subject-specific contributions to the literature may not have been sufficient, and a wider selection of keywords to identify them might have captured a richer variety of concepts and opinions.Originality/Value – This structured and critical review contributes to the literature on services and solutions, by developing a conceptual framework as a basis for future studies and current management strategy.
8.
  • Radón, Anita, 1980- (författare)
  • The Rise of Luxury Brands Online : A study of how a sense of luxury brand is created in an online environment
  • 2010
  • Doktorsavhandling (övrigt vetenskapligt)abstract
    • Luxury brands have only recently tapped into the online market in an attempt to increase revenues and expand their businesses. This leap onto the online world has resulted in several new challenges, including the luxury brand paradox. The luxury brand paradox concerns the inherent difficulty for luxury brands to increase sales and expand their customer base while simultaneously maintaining an aura of mystery and exclusivity. The openness and accessibility of the Internet are believed to pose an extra challenging environment for luxury brands. This research explores how a sense of luxury brand is created in an online environment. Using methodology comprised of different online methods to comprehend what is taking place online, this study primarily concentrates on visual imagery and online communication.The online world of luxury brands is conceptualized into three distinct categories: brand websites, counterfeit websites and community websites. Using these three categories, the thesis demonstrates what role they each play in the creation of a sense of luxury brand. From this analysis, four themes emerge on the sense of a luxury brand (luxury history, authenticity, community and paradox).The concept of an online fair is used to illustrate the environment of luxury brands on the Internet. The online fair consists of a confluence of people involved in it as well as the various activities they perform. In addition, the fairground where the people participate and the activities that take place are described. In conclusion, this thesis proposes a move from the identity-image construct toward a view of handling and co-creation of sense of brand.
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9.
  • Dolles, Harald, et al. (författare)
  • Addressing Ecology and Sustainability in Mega-sporting Events : The 2006 Football World Cup in Germany
  • 2010
  • Ingår i: Journal of Management and Organization. - 1833-3672. ; 16:4, s. 587-600
  • Tidskriftsartikel (refereegranskat)abstract
    • For the first time in the history of FIFA (Federation Internationale de Football Association), the football (soccer) World Cup held in Germany 2006 specifically addressed environmental concerns. By doing so, the German Organizing Committee did not have the objective of creating a short-term vision, but rather of making a long-term and lasting contribution to the improvement of environmental protection in hosting a mega-sporting event. By taking the football world cup in Germany as a case study, we will provide insights into the so-called 'Green Goal' programme and its four main areas: water, waste, energy, and transportation. From a global point of view, climate protection was added by the Organizing Committee as the fifth area of action and was recognised as a cross-sectorial task. Finally, questions are addressed on how to apply those measurements in the planning and organisation of other mega (-sporting) events.
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10.
  • Gustavsson, Anders, et al. (författare)
  • Cost of disorders of the brain in Europe 2010.
  • 2011
  • Ingår i: European Neuropsychopharmacology. - 0924-977X. ; 21:10, s. 718-79
  • Tidskriftsartikel (refereegranskat)abstract
    • BACKGROUND: The spectrum of disorders of the brain is large, covering hundreds of disorders that are listed in either the mental or neurological disorder chapters of the established international diagnostic classification systems. These disorders have a high prevalence as well as short- and long-term impairments and disabilities. Therefore they are an emotional, financial and social burden to the patients, their families and their social network. In a 2005 landmark study, we estimated for the first time the annual cost of 12 major groups of disorders of the brain in Europe and gave a conservative estimate of €386 billion for the year 2004. This estimate was limited in scope and conservative due to the lack of sufficiently comprehensive epidemiological and/or economic data on several important diagnostic groups. We are now in a position to substantially improve and revise the 2004 estimates. In the present report we cover 19 major groups of disorders, 7 more than previously, of an increased range of age groups and more cost items. We therefore present much improved cost estimates. Our revised estimates also now include the new EU member states, and hence a population of 514 million people.AIMS: To estimate the number of persons with defined disorders of the brain in Europe in 2010, the total cost per person related to each disease in terms of direct and indirect costs, and an estimate of the total cost per disorder and country.METHODS: The best available estimates of the prevalence and cost per person for 19 groups of disorders of the brain (covering well over 100 specific disorders) were identified via a systematic review of the published literature. Together with the twelve disorders included in 2004, the following range of mental and neurologic groups of disorders is covered: addictive disorders, affective disorders, anxiety disorders, brain tumor, childhood and adolescent disorders (developmental disorders), dementia, eating disorders, epilepsy, mental retardation, migraine, multiple sclerosis, neuromuscular disorders, Parkinson's disease, personality disorders, psychotic disorders, sleep disorders, somatoform disorders, stroke, and traumatic brain injury. Epidemiologic panels were charged to complete the literature review for each disorder in order to estimate the 12-month prevalence, and health economic panels were charged to estimate best cost-estimates. A cost model was developed to combine the epidemiologic and economic data and estimate the total cost of each disorder in each of 30 European countries (EU27+Iceland, Norway and Switzerland). The cost model was populated with national statistics from Eurostat to adjust all costs to 2010 values, converting all local currencies to Euro, imputing costs for countries where no data were available, and aggregating country estimates to purchasing power parity adjusted estimates for the total cost of disorders of the brain in Europe 2010.RESULTS: The total cost of disorders of the brain was estimated at €798 billion in 2010. Direct costs constitute the majority of costs (37% direct healthcare costs and 23% direct non-medical costs) whereas the remaining 40% were indirect costs associated with patients' production losses. On average, the estimated cost per person with a disorder of the brain in Europe ranged between €285 for headache and €30,000 for neuromuscular disorders. The European per capita cost of disorders of the brain was €1550 on average but varied by country. The cost (in billion €PPP 2010) of the disorders of the brain included in this study was as follows: addiction: €65.7; anxiety disorders: €74.4; brain tumor: €5.2; child/adolescent disorders: €21.3; dementia: €105.2; eating disorders: €0.8; epilepsy: €13.8; headache: €43.5; mental retardation: €43.3; mood disorders: €113.4; multiple sclerosis: €14.6; neuromuscular disorders: €7.7; Parkinson's disease: €13.9; personality disorders: €27.3; psychotic disorders: €93.9; sleep disorders: €35.4; somatoform disorder: €21.2; stroke: €64.1; traumatic brain injury: €33.0. It should be noted that the revised estimate of those disorders included in the previous 2004 report constituted €477 billion, by and large confirming our previous study results after considering the inflation and population increase since 2004. Further, our results were consistent with administrative data on the health care expenditure in Europe, and comparable to previous studies on the cost of specific disorders in Europe. Our estimates were lower than comparable estimates from the US.DISCUSSION: This study was based on the best currently available data in Europe and our model enabled extrapolation to countries where no data could be found. Still, the scarcity of data is an important source of uncertainty in our estimates and may imply over- or underestimations in some disorders and countries. Even though this review included many disorders, diagnoses, age groups and cost items that were omitted in 2004, there are still remaining disorders that could not be included due to limitations in the available data. We therefore consider our estimate of the total cost of the disorders of the brain in Europe to be conservative. In terms of the health economic burden outlined in this report, disorders of the brain likely constitute the number one economic challenge for European health care, now and in the future. Data presented in this report should be considered by all stakeholder groups, including policy makers, industry and patient advocacy groups, to reconsider the current science, research and public health agenda and define a coordinated plan of action of various levels to address the associated challenges.RECOMMENDATIONS: Political action is required in light of the present high cost of disorders of the brain. Funding of brain research must be increased; care for patients with brain disorders as well as teaching at medical schools and other health related educations must be quantitatively and qualitatively improved, including psychological treatments. The current move of the pharmaceutical industry away from brain related indications must be halted and reversed. Continued research into the cost of the many disorders not included in the present study is warranted. It is essential that not only the EU but also the national governments forcefully support these initiatives.
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