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Träfflista för sökning "AMNE:(SOCIAL SCIENCES Business and economics) ;srt2:(2010-2011);lar1:(su)"

Sökning: AMNE:(SOCIAL SCIENCES Business and economics) > (2010-2011) > Stockholms universitet

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2.
  • Söderman, Sten, et al. (författare)
  • Sponsoring the Beijing Olympic Games : patterns of sponsor advertising
  • 2010
  • Ingår i: Asia Pacific Journal of Marketing and Logistics. - Bradford : MCB University Press. - 1355-5855. ; 22:1, s. 8-24
  • Tidskriftsartikel (refereegranskat)abstract
    • Purpose: The purpose of this paper is to identify and describe the key driving forces in international sponsorship during the years preceding the 2008 Olympic Games in Beijing.Design/methodology/approach: A "means-objectives model" is applied, thereby linking sponsorship to brand equity factors and to strategic aims. Co-branding, revenue streams and new customers are identified as means factors. The objective factors are presented in three dimensions: product, corporation and region. The analysis is based on 492 advertisements, articles and press releases collected from Chinese newspapers and Chinese official web pages covering the period 2001-2007.Findings: Analysis sees seven dominant means-objectives combinations in sponsorship leading to different pattern of sponsor advertising strategies depending on the lead time to the Olympic Games. First, sponsors mainly focus on co-branding marketing efforts. In the second stage, global Olympic sponsors link co-branding with corporation image, Chinese brands are focusing on product/corporation image and new customers. In the third stage global Olympic sponsors focus more on local markets and customers in advertising. Chinese brands tend to keep an activation strategy based on revenue and product. Only a few local sponsors place emphasis on leveraging their sponsorship investment toward creating an international image.Research limitations/implications: Data collection is limited to a period of altogether three months in 2006 and 2007, focusing on Chinese print media available in Beijing and Shanghai universities' libraries. Given the size of the Chinese media market the data therefore consist only of a random selection of advertisements. Further, the sample does not cover different marketing channels, like TV, radio etc., which might also be part of the sponsor's advertising strategy.Originality/value: In addition to providing further understanding of Olympic sponsor advertising behavior and sponsorship in an emerging market context, this paper provides insights into how the strategic aims related to sponsorship depended on the level of internationalization of the firm.
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3.
  • Jensen, Tommy, et al. (författare)
  • Translating corporate codes of ethics
  • 2010
  • Ingår i: Corporate Social Responsibility : Challenges and Practice. - Stockholm : Santérus Academic Press. - 9789173350129 - 978-91-7335-012-9 ; s. 53-70
  • Bokkapitel (övrigt vetenskapligt)
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4.
  • Lindh, Kristina, 1964- (författare)
  • Reciprocal Engagement : A grounded theory of an interactive process of actions to establish, maintain, and develop an enterprise
  • 2011
  • Doktorsavhandling (övrigt vetenskapligt)abstract
    • Reciprocal engagement is a theory of a basic social process that addresses how an organization establishes, maintains, and develops its enterprise by focusing on strengthening its relationships with other actors. It rests on the rationale that one’s relationships are foremost dependent on how well one manages to engage others. If one’s own engagement is demonstrated to others, it stimulates them to respond with actions of engagement in return. When they do respond in such a manner, it expresses an appreciation of a relationship and a will to contribute to maintaining it. The process of reciprocal engagement consists of two categories of actions, i.e. convincing manifestation and caring embrace, each of which has three dimensions of actions. The dimensions of convincing manifestation are framing, meriting, and avowing and of caring embrace they are friending, enriching, and opportunizing. Together these actions imply that to influence others’ willingness to act engaged, an actor such as an organization needs to mediate trustworthy messages that demonstrate and assure them of its identity and intentions. It also needs to treat and include them in a way that they can relate to as having a meaning of personal and/or social value to them. As the theory can be seen as conceptualizing marketing related behaviors, its practical and theoretical contribution is that of a model of thinking that argues that marketing should be viewed as a relationship developing process of interactive communicative actions with rhetorical and creative features. The research that led to the discovery of the theory aimed its attention at an art museum and its interaction with various external actors in its surrounding environment. In order to discover the main pattern of behaviors that take place in interactions as a consequence of the museum’s main area of concerns, the classical grounded theory method was used. It is an empirical reflective method that has an inductive and conceptual approach to research.
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5.
  • Fredriksson, Magnus, et al. (författare)
  • Corporate Reputation and the News Media in Sweden
  • 2010
  • Ingår i: Corporate Reputation and the News Media : Agenda-Setting within Business News Coverage in Developed, Emerging, and Frontier Markets. - London : Routledge. - 978-0-415-87152-5 - 978-0-415-87153-2 ; s. 192-206
  • Bokkapitel (övrigt vetenskapligt)abstract
    • This chapter examines how the news media in Sweden affect the public’s perceptions of companies. The news media’s attention toward the corporate life has increased significantly over the last few decades. In concert with this development, corporate communication has become more sophisticated. The public relations industry is established, and corporate reputation has become an important term both within the business community and in research. In Sweden, the relationship between news media and companies is often understood and discussed from the perspective of trust, and consequently trust has also become an important dimension of corporate reputation. The chapter first presents the national traits of Sweden, followed by a literature review of extant research in Sweden on corporate reputation, agenda-setting theory, and the relationship between business and the news media. This is followed by an outline of data showing trust as a key dimension of corporate reputation in Sweden. The chapter ends with research conclusions and a discussion.
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6.
  • Grafström, Maria, 1978-, et al. (författare)
  • The Role of Infomediaries : CSR in the Business Press During 2000-2009
  • 2011
  • Ingår i: Journal of Business Ethics. - 0167-4544. ; 103:2, s. 221-237
  • Tidskriftsartikel (refereegranskat)abstract
    • Given the important role that business media play in corporate life, scarce attention has been paid to the role of media in the construction and popularization of corporate social responsibility (CSR). In this article, we understand media as a key infomediary and examine how the business press has framed and presented CSR over the last 10 years. Based on a content analysis of how CSR is presented in two English-language business newspapers with an international readership, we develop a framework for understanding the role of business media setting the corporate CSR agenda. The results show that business media contribute to the construction of what CSR means in corporate practice by creating links between CSR and certain corporate activities, between CSR and arguments that strengthen the view of CSR as a business case, and between CSR and certain spokespersons. These links contribute to create a notion of what CSR stands for, what it means in practice, and why it is important that one should pay attention to.
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7.
  • Söderman, Sten, et al. (författare)
  • Managing Football – International & Global Developments
  • 2010
  • Ingår i: Managing Football: An International Perspective. - Amsterdam : Butterworth-Heinemann, Elsevier. - 978-1-85617-544-9 ; s. 85
  • Bokkapitel (övrigt vetenskapligt)abstract
    • • Understand the distinctive features of the football business and its international dimensions. • Identify and define the stakeholders in football business. • Identify international trends. • Enhance further trends based on a conceptual framework. • Develop own international strategies for the business of football. First the unique challenges in the management of football will be explored by introducing the “network of value captures” framework. The framework helps to analyse specific activities through which football can create value and competitive advantage. Subsequently, we will outline six “mini-cases” which will be linked to the framework. These cases depict the increasing internationalisation of football and its particular interest for research in the field of international business. After each case, at least one discussion question will be formulated. In the last section, we will provide a short conclusion, a glossary, guided readings, websites for further research interest, and guidelines for the discussion.
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8.
  • Almqvist, Roland, et al. (författare)
  • Två sidor av samma mynt
  • 2010
  • Rapport (övrigt vetenskapligt)abstract
    • Det projekt som vi redogör för i den här rapporten är ett led i enspännande och samhällsrelevant internationell forskning, delvispådriven av olika regeringar och mellanstatliga organisationer avseenderedovisning, styrning och kommunikation av icke-materiellaresurser som t.ex. kompetens, kundrelationer och miljöfrågor.Forskningen inom området kan sägas ha startat under 1980-talet och tog ordentlig fart i mitten av 1990-talet. Det var dock först i början av 2000-talet som intresset för forskning kring kapitalmarknadskommunikation vaknade på riktigt allvar, troligen bl.a. som en följd avaktiemarknadens volatilitet.Vår tes i skriften är att sociala skillnader mellan olika aktörer måste beaktas vid kommunikationen mellan företag och finansmarknad. Informationen tolkas på olika sätt beroende på vilken social kulturman tillhör. Man kan säga att de olika tolkningarna speglar ”två sidorav samma mynt”.
9.
  • Nordin, Fredrik, 1967-, et al. (författare)
  • Solutions offerings
  • 2010
  • Ingår i: Journal of Service Management. - 1757-5818. ; 21:4, s. 441-459
  • Tidskriftsartikel (refereegranskat)abstract
    • Purpose – To offer a critical analysis of the literature of solutions offerings; to provide a new conceptual framework, incorporating dimensions that can distinguish between different kinds of solutions, and connect their different characteristics.Design/Methodology/Approach – A critical review of the relevant literature, both 28 contributions identified in a search of three major databases and a range of other published work for the broader perspective, illustrated by real-world examples.Findings – There is no unanimous and rigorous definition of solutions, but rather a number of often broad and generic descriptions that could be applied to a wide array of different offerings, if not generically.Research Limitations/Implications – The sample of subject-specific contributions to the literature may not have been sufficient, and a wider selection of keywords to identify them might have captured a richer variety of concepts and opinions.Originality/Value – This structured and critical review contributes to the literature on services and solutions, by developing a conceptual framework as a basis for future studies and current management strategy.
10.
  • Radón, Anita, 1980- (författare)
  • The Rise of Luxury Brands Online : A study of how a sense of luxury brand is created in an online environment
  • 2010
  • Doktorsavhandling (övrigt vetenskapligt)abstract
    • Luxury brands have only recently tapped into the online market in an attempt to increase revenues and expand their businesses. This leap onto the online world has resulted in several new challenges, including the luxury brand paradox. The luxury brand paradox concerns the inherent difficulty for luxury brands to increase sales and expand their customer base while simultaneously maintaining an aura of mystery and exclusivity. The openness and accessibility of the Internet are believed to pose an extra challenging environment for luxury brands. This research explores how a sense of luxury brand is created in an online environment. Using methodology comprised of different online methods to comprehend what is taking place online, this study primarily concentrates on visual imagery and online communication.The online world of luxury brands is conceptualized into three distinct categories: brand websites, counterfeit websites and community websites. Using these three categories, the thesis demonstrates what role they each play in the creation of a sense of luxury brand. From this analysis, four themes emerge on the sense of a luxury brand (luxury history, authenticity, community and paradox).The concept of an online fair is used to illustrate the environment of luxury brands on the Internet. The online fair consists of a confluence of people involved in it as well as the various activities they perform. In addition, the fairground where the people participate and the activities that take place are described. In conclusion, this thesis proposes a move from the identity-image construct toward a view of handling and co-creation of sense of brand.
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