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Träfflista för sökning "AMNE:(SOCIAL SCIENCES Business and economics) ;srt2:(2010-2011);lar1:(su);conttype:(scientificother);lar1:(uu);pers:(Grafström Maria 1978)"

Sökning: AMNE:(SOCIAL SCIENCES Business and economics) > (2010-2011) > Stockholms universitet > Övrigt vetenskapligt > Uppsala universitet > Grafström Maria 1978

  • Resultat 1-7 av 7
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1.
  • Fredriksson, Magnus, et al. (författare)
  • Corporate Reputation and the News Media in Sweden
  • 2010
  • Ingår i: Corporate Reputation and the News Media : Agenda-Setting within Business News Coverage in Developed, Emerging, and Frontier Markets. - London : Routledge. - 978-0-415-87152-5 - 978-0-415-87153-2 ; s. 192-206
  • Bokkapitel (övrigt vetenskapligt)abstract
    • This chapter examines how the news media in Sweden affect the public’s perceptions of companies. The news media’s attention toward the corporate life has increased significantly over the last few decades. In concert with this development, corporate communication has become more sophisticated. The public relations industry is established, and corporate reputation has become an important term both within the business community and in research. In Sweden, the relationship between news media and companies is often understood and discussed from the perspective of trust, and consequently trust has also become an important dimension of corporate reputation. The chapter first presents the national traits of Sweden, followed by a literature review of extant research in Sweden on corporate reputation, agenda-setting theory, and the relationship between business and the news media. This is followed by an outline of data showing trust as a key dimension of corporate reputation in Sweden. The chapter ends with research conclusions and a discussion.
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2.
  • Grafström, Maria, 1978- (författare)
  • Ekonomireportern : Etablerad – och ifrågasatt
  • 2011
  • Ingår i: Specialreportern : Framväxt, funktion, framtid. - Stockholm : Sim(o) Institutet för Mediestudier. - 9789197889421 ; s. 25-48
  • Bokkapitel (övrigt vetenskapligt)
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3.
  • Grafström, Maria, 1978-, et al. (författare)
  • Ansvar
  • 2010
  • Bok (övrigt vetenskapligt)
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5.
  • Grafström, Maria, 1978-, et al. (författare)
  • Med samhällsansvar som ledstjärna
  • 2011
  • Ingår i: Ledning av företag och förvaltningar : former, förutsättningar, förändring. - Stockholm : SNS förlag. - 978-91-86203-83-2 - 91-86203-83-5
  • Bokkapitel (övrigt vetenskapligt)
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6.
7.
  • Grafström, Maria, 1978- (författare)
  • The News in Management-Speak
  • 2010
  • Ingår i: The rise of management-speak. - Stockholm : Santérus Academic Press. - 978-91-7335-005-1
  • Bokkapitel (övrigt vetenskapligt)abstract
    • Abstract for the entire book:Essays about why people who speak management-language always seem to win arguments, not because they know more, but because they speak the right language.When important decisions are made - whether in organizations or in a public debate - the winner is almost certainly a management-speaker. It does not matter if the opponent is a well informed, committed and ­competent professional, a well prepared representative of an interest group, a politician with a large backing or a journalist who has been digging deep, still, the management-speaker gets the last say.The management-speakers do not have better knowledge of the factual ­matters, they are not more devoted than others, they do not represent ­stronger interests and they do not know anything more about the present or the future than other people. They are successful in managing decisions and decision makers into the right direction, because they speak a more ­powerful language than the others - the Management-Speak.This book contains essays on the language management-speak, its ­significance and the use of it. The essays are addressed to all readers who seek an answer to the question why management-speak really matters.
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  • Resultat 1-7 av 7
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