| 1. |
- Gajic, Vladan, et al.
(författare)
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How do advertised prices affect consumers' financial well‐being and happiness?
- 2024
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Ingår i: Psychology & Marketing. - : John Wiley & Sons. - 1520-6793 .- 0742-6046.
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Tidskriftsartikel (refereegranskat)abstract
- Commercial advertisements are intended to persuade consumers to purchase products, but their influence can often extend unintentionally and uninvitedly to noncommercial domains. Researchers have uncovered many such unintended ad effects—from lowered self‐esteem to increased empathy. This paper adds to the research on unintended ad effects by examining the variable of price in advertisements, and its influence on people's perceived (1) financial well‐being, (2) happiness, (3) time–money evaluations (4) proneness to prosocial behavior, and (5) calculative mindset. The first study was conducted on Swedish nationals through the Swedish national survey company, Nepa. The participants were exposed to advertisements with high versus low levels of prices. We find that those exposed to lower‐priced ads feel better off financially, and consequently happier, place relatively higher value on time over money, and are more likely to help a friend in need than those exposed to higher‐priced ads. The second study was conducted on a US sample using Prolific and further investigated the mechanism behind the effects found in the first study. In this study, we again find an effect of advertised prices on happiness, but not on the other dependent variables. The study results shed new light on the role of advertising and prices on consumer's appraisal of their own financial‐ and psychological well‐being.
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| 2. |
- Colliander, Jonas, et al.
(författare)
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Do Customer Ratings Influence Consumers Who Have Already Experienced a Product? How Memory Reconstruction and Conformity Can Reshape Product Evaluations and Perceptions
- 2023
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Ingår i: Journal of Advertising Research. - : Advertising Research Foundation. - 1740-1909 .- 0021-8499. ; 63:1, s. 17-29
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Tidskriftsartikel (refereegranskat)abstract
- This study investigates whether the subjective experiences of consumers are altered by exposure to others' ratings of the same experience. On the basis of theories of memory reconstruction and conformity, the authors conducted two experiments in Sweden and found that consumers' quality perceptions, ratings, and customer satisfaction were, indeed, affected by the postexperience viewing of others' ratings, in two different product categories. The findings reflect a desire to maintain a correct representation of reality in which people use others' ratings as an accuracy heuristic.
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| 3. |
- Rundin, Ksenia Mischa, et al.
(författare)
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Multifaceted Influencers: Toward a New Typology for Influencer Roles in Advertising
- 2021
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Ingår i: Journal of Advertising. - : Taylor & Francis (Routledge): SSH Titles. - 1557-7805 .- 0091-3367. ; 50:5, s. 548-564
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Tidskriftsartikel (refereegranskat)abstract
- Social media influencers (SMIs) have become an efficient advertising tool. However, their roles vis-a-vis the brands for which they advertise are changing. Far from being just simple promoters anymore they now take active part in both the product and communications development of firms. Yet in advertising research, a discussion of these new roles is absent. This article, therefore, seeks to categorize the roles influencers play in advertising collaborations by means of an empirical typology. In a netnographic study, we investigate the posts of 21 fashion influencers over a period of three years and find three main roles (spokesperson, cocreator, or co-owner) and eight subroles (for spokesperson: billboard, stylist, and ambassador; for cocreator: consultant and codesigner; for co-owner: sole proprietor, facilitator, and partner) that influencers take on in relation to brands. We contribute to theory on influencer marketing by conceptualizing influencer roles in advertising collaborations as well as categorizing these roles, thus allowing future researchers to use our typology as a conceptual foundation. Another contribution is the insight into how the dynamics of control over product and communication creation is evolving in influencer collaborations.
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| 4. |
- Colliander, Jonas, et al.
(författare)
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Shifting lanes: How consumer behaviors shifted during the COVID-19 crisis.
- 2020
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Ingår i: Sweden through the crisis. - Stockholm : Stockholm School of Economics Institute for Research. - 9789186797386 ; , s. 171-183
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Bokkapitel (övrigt vetenskapligt/konstnärligt)abstract
- In this article, Jonas Colliander and Sara Rosengren show how retail firms can come out of the COVID-19 crisis as winners. The authors note that when consumers find themselves in new buying situations, they often stick to the first brand they buy in a category, provided that they are satisfied. A crisis like this could, therefore, be an opportunity to gain market shares. Moving forward, the authors predict that consumers will desire simplicity and that sustainable business practices might not only be good for the environment, but also for business.
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| 5. |
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| 6. |
- Colliander, Jonas
(författare)
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“This is fake news”: Investigating the role of conformity to other users’ views when commenting on and spreading disinformation in social media
- 2019
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Ingår i: Computers in Human Behavior. - : Elsevier. - 0747-5632. ; 97, s. 202-215
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Tidskriftsartikel (refereegranskat)abstract
- This study examines the effects of conformity to others online when individuals respond to fake news. It finds that after exposure to others' comments critical of a fake news article, individuals' attitudes, propensity to make positive comments and intentions to share the fake news were lower than after exposure to others' comments supportive of a fake news article. Furthermore, this research finds that the use of a disclaimer from a social media company alerting individuals to the fact that the news might be fake does not lower individuals’ attitudes, propensity to make positive comments and intentions to share the fake news as much as critical comments from other users.
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| 7. |
- Colliander, Jonas, et al.
(författare)
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“This is not sponsored content” – The effects of impartiality disclosure and e-commerce landing pages on consumer responses to social media influencer posts
- 2019
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Ingår i: Computers in Human Behavior. - : Elsevier. - 0747-5632. ; 98, s. 210-222
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Tidskriftsartikel (refereegranskat)abstract
- Social media influencers are on a daily basis conveying their opinion regarding products and brands through social media postings. Many of these posts are sponsored by a brand, while others are in the form of genuine advice. Influencers might choose to add a disclosure (“this is not sponsored content”)in non-sponsored product posts that highlight their impartiality. This information ought to affect how consumers respond to the post. In two experiments, we examine how emphasizing impartiality in influencer product posts affect consumers' response by applying a 3 (disclosure type: impartial vs. explicit sponsorship vs. no disclosure)factorial-design. In the second experiment, we further examine how disclosure type and landing page type (e-commerce product page vs. start page)from brand hyperlinks in the influencer post, interact to form consumer brand attitudes and purchase intentions. The findings reveal that impartiality product posts are less likely to be perceived as advertising compared to sponsored product posts or posts without sponsorship information, and therefore generate higher source and message credibility. Additionally, participants’ brand attitude and purchase intention are reduced when they are directed to a product page instead of a start page when being simultaneously exposed to an impartiality disclosure.
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| 8. |
- Colliander, Jonas, et al.
(författare)
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Vacation Posts on Facebook: A Model for Incidental Vicarious Travel Consumption
- 2019
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Ingår i: Journal of Travel Research. - : SAGE Publications (UK and US). - 1552-6763 .- 0047-2875. ; 58:6, s. 1014-1033
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Tidskriftsartikel (refereegranskat)abstract
- Vicarious consumption of travel is ubiquitous. However little is known about the psychological processes this initiates or the potential for resultant behaviors beyond direct steps toward patronage. We address this gap through developing and testing the incidental vicarious travel consumption model (IVTCM), which draws from well-established knowledge of the self-concept and compensatory consumption. In the context of vicariously consuming idyllic vacation posts on Facebook, the model identifies the following: individuals' travel-related self-discrepancies may become active, leading to feelings of dejection, initiating five possible compensatory consumption behaviors (Direct, Symbolic, Dissociation, Escapism, Fluid). A sequential mixed-method design (total n=860) provides support for the IVTCM. The primary contributions of the paper are as follows: first the IVTCM can be used to understand different forms of vicarious travel consumption. Second, specific understanding on the impact of idyllic vacation posts is contributed, furthering knowledge on the role of social media within tourism.
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| 9. |
- Colliander, Jonas, et al.
(författare)
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Watching Others Receive Unearned Superior Treatment: Examining the Effects on Tourists Who Receive Less Than Their Peers
- 2019
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Ingår i: Journal of Travel Research. - : SAGE Publications (UK and US). - 1552-6763 .- 0047-2875. ; 58:7, s. 1175-1192
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Tidskriftsartikel (refereegranskat)abstract
- Different treatment of different customers has traditionally been seen as a typical characteristic of tourism services. This research investigates unearned superior treatment in the tourism industry as taking place in a social setting where customers are able to compare the service they receive to that of other customers. Moreover, we take the disadvantaged customers’ point of view and investigate the reactions of customers who receive comparably less than others in such situations. Our results indicate that those customers who receive less than others perceive the service exchanges as more unjust and therefore report lower levels of customer satisfaction and repatronizing intentions as well as higher levels of intentions to talk to others about their experiences. We further investigate whether decisions made by a single versus a group of employees affect the justice perceptions of the encounter. Implications for both research and practice are discussed.
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| 10. |
- Szugalski, Stefan, et al.
(författare)
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Screen size effects in online data collections
- 2019
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Ingår i: Journal of Consumer Marketing. - : Emerald. - 0736-3761. ; 36:6, s. 751-759
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Tidskriftsartikel (refereegranskat)abstract
- Purpose This paper aims to examine if the response device (smartphone vs computer) used by participants in online data collections affects their responses. The screens of smartphones and computers differ in size, and the main hypothesis here is that screen size is likely to be influential when stimuli with aesthetic qualities are shown on the screen. Design/methodology/approach Two experiments, in which pictures of food items were used as stimuli, were conducted. In each experiment, the screen size of the participants' devices used for the responses was a measured factor. Findings Participants with large screen devices responded with a higher level of (a) positive emotions and (b) attractiveness perceptions than participants with small screen devices. Originality/value When data are collected online, participants' can use devices that differ in terms of screen size (e.g. smartphones, tablets and computers), but the impact of this factor on consumer behavior-related response variables has hitherto not been examined in existing research.
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