| 1. |
|
|
| 2. |
|
|
| 3. |
- Bassam, Akram
(författare)
-
Invandrarföretag i Sverige : avknoppning och nätverksstrategier
- 1999
-
Rapport (övrigt vetenskapligt/konstnärligt)abstract
- The aim of this study is to analyse how the immigrant-entrepeneur initiates and starts up a business. Four entrepreneurs are interviewed. The network-approach is used in order to examine and identify the decisive links in their networks.
|
|
| 4. |
- Chetty, Sylvie, et al.
(författare)
-
Mutual commitment and experiential knowledge in international business relationships
- 1998
-
Rapport (övrigt vetenskapligt/konstnärligt)abstract
- Numerous studies have identified various patterns of behaviour byfirms developing international business relationships, but littleattention has been devoted to empirical studies of the dynamicprocesses within these international business relationships. Thispaper contributes towards a better understanding of how marketknowledge and market commitment are developed insupplier/customer relationships in international markets. It reportsthe empirical testing of a dynamic model of increasing commitmentand experiential knowledge development in international businessrelationships. The model shows that the dynamics of experientialknowledge generation seem to take place mainly in the mutualrelationship development, not so much within the individual firmsthat develop the relationship. The dynamics of the model are that adomestic supplier replaces his business relationships with existingcustomers for other business relationships with customers that aremore embedded in the foreign market. This process shows how thesupplier’s increased knowledge of the business network that aforeign customer is embedded in makes it possible for the supplierto overstep the customer and deal with firms that are moreembedded in the local market. The model thus explicates a processof increasing foreign market involvement.
|
|
| 5. |
- Eriksson, Carin
(författare)
-
Bilder av akademin
- 1997
-
Rapport (övrigt vetenskapligt/konstnärligt)
|
|
| 6. |
- Eriksson, Kent, et al.
(författare)
-
Bank managers on developing customer relations
- 1998
-
Rapport (övrigt vetenskapligt/konstnärligt)abstract
- Banks are known to have stable and long lasting relations with their customers,which is why development of customer relations is a crucial strategic issue inbanking. However, a basic problem in banking is that the customer base isheterogeneous, ranging from homogenous segments of customers with the samepreferences to customers with individual demands for customized services. A keyissue in banking is thus how bank managers view different strategies to develop theircustomer relations. This paper investigates how bank branch managers perceive theheterogeneity of their market and how the bank’s relationship strategy affect thedevelopment of customer relations. To this end, 135 branch bank managersanswered a questionnaire, which was processed by LISREL. Results suggest thathow bank managers perceive customer relationship development is determined bythe heterogenous market and the bank’s relationship strategy. Contrary to ourexpectations, bank managers consider that more difficult relationship developmentleads to a more centralized locus of realized strategy. This suggests that banksrelationship development need to focus more on customer orientation, and thatrealized strategies need to support this.
|
|
| 7. |
|
|
| 8. |
|
|
| 9. |
|
|
| 10. |
|
|
