| 1. |
- Ekström, Karin M., et al.
(författare)
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Families Navigating the Landscape of Consumption in the Swedish Welfare Society
- 2010
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Ingår i: Journal of Macromarketing. - : SAGE Publications. - 0276-1467 .- 1552-6534. ; 30:4, s. 366-374
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Tidskriftsartikel (refereegranskat)abstract
- Swedish welfare policy has in several ways promoted the individual rather than the family as a unit. This is not a phenomenon happening only in Sweden, but one occurring in many other Western countries where individualization is strongly emphasized. Sweden is, however, interesting as an example of a country with deep collective roots regarding issues of welfare. The welfare state has been, and to a major part still is, the main provider of social services, a fact that has affected the Swedish family in certain ways. During the last decades, the Swedish welfare society has changed toward marketization implying that individuals and families have to take on more responsibility regarding their welfare. The aim of this article is to discuss the transformation of Swedish families as consumers reflecting upon the effects of the Swedish welfare society.
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| 2. |
- Ekström, Karin M, et al.
(författare)
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Reuse and Recycling of Clothing and Textiles : A Network Approach
- 2014
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Ingår i: Journal of Macromarketing. - : SAGE. - 0276-1467 .- 1552-6534. ; 34:3, s. 383-399
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Tidskriftsartikel (refereegranskat)abstract
- The accelerated pace of consumption in the Western world has led to an increase in clothing and textiles disposed of in the garbage rather than being reused or recycled. The purpose of this article is to increase understanding of how clothing and textile consumption can become more sustainable by demonstrating how members of a network view and deal with this problem. The study is based on meetings over one and a half years and on a survey. Different views on the problem as well as various solutions on how to increase reuse and recycling of clothing and textiles are presented, including means and challenges. A macromarketing perspective, involving different actors in society, is necessary in order to make consumption more sustainable and for finding long-term solutions. We argue that understanding symbolic consumption and the fashion system can contribute to the macromarketing study of societal development from a sustainable perspective.
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| 3. |
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| 4. |
- Fougère, Martin, et al.
(författare)
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Extension in the Subjectifying Power of Marketing Ideology in Organizations : A Foucauldian Analysis of Academic Marketing
- 2013
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Ingår i: Journal of Macromarketing. - : Sage Publications. - 0276-1467 .- 1552-6534. ; 33:1, s. 13-28
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Tidskriftsartikel (refereegranskat)abstract
- In this article, we analyze the managerialistic ideology of marketing theory by focusing on “customerism”—the customer-oriented managerialism that characterizes marketing. As an ideology, customerism has made it possible for marketing to discursively compete with different management fields in directing the management of organizational members. We base our notion of managerialism in Foucauldian works on power and make a distinction between three forms of power/managerialism: sovereign, disciplinary, and pastoral. Our analysis displays how the forms of power underpinning the customeristic ideology inherent to marketing theory have changed over time, thereby contributing to the reproduction and extension of that ideology. In particular, we show how different articulations of marketing discourse have developed the managerialism of marketing in such a way that today (1) organizational members around the world are meant to be affected by it and (2) it is meant to affect these organizational members in a deeper way.
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| 5. |
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| 6. |
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| 7. |
- Hagberg, Johan, 1973, et al.
(författare)
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The Role of Market Devices for Price and Loyalty Strategies in 20th Century U.S. Grocery Stores
- 2020
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Ingår i: Journal of Macromarketing. - : SAGE Publications. - 0276-1467 .- 1552-6534. ; 40:2, s. 201-220
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Tidskriftsartikel (refereegranskat)abstract
- This paper explores the competitive dynamics of technical innovations and retailer strategies through a historical study of the role of market devices in contributing to price and loyalty competition strategies in the US grocery retail market during the 20th century. Our findings show that recurrent shifts between emphasizing price and using various customer loyalty arrangements were closely linked to, and supported by, the introduction of seemingly mundane technical devices. Our analysis of retailer competition incorporates the role of technical innovations as endogenous to retail dynamics, which is important to understand historical development, but also highly relevant for contemporary analyses given the current proliferation of digital devices within retailing.
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| 8. |
- Hult, G. Tomas M., et al.
(författare)
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A Ten Country-Company Study of Sustainability and Product-Market Performance : Influences of Doing Good, Warm Glow, and Price Fairness
- 2018
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Ingår i: Journal of Macromarketing. - : Sage Publications. - 0276-1467 .- 1552-6534. ; 38:3, s. 242-261
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Tidskriftsartikel (refereegranskat)abstract
- Countries, companies, and customers are becoming increasingly concerned with sustainability. However, it is unclear how much increased cost, if any, companies are willing to tolerate for sustainability efforts at the rate of potentially lower profits. Plus, what are the customers' sensitivities to the prices of products/services that are developed within the realm of sustainability initiatives (e.g., how much more can the products/services cost and still be viable)? Additionally, with 193 countries of the United Nations ratifying the Sustainable Development Goals, we know that countries are focused on sustainability, but can companies achieve positive sustainability effects on performance above what countries are doing? Consequently, what are the macro-micro dynamics in play for sustainability efforts? In a 10-country study involving 4,051 companies, we examine these macro-micro (country-company) dynamics, company costs, customer costs, and price sensitivities on the effects of sustainability on companies' performance. The results indicate that positive effects on companies' performance can be achieved (1) from the companies' sustainability efforts in all 10 countries studied, (2) even if the costs and/or prices increased by 27 to 72 percent (depending on the dynamic and scenario), and (3) by companies implementing sustainability efforts that are 5 to 30 percent above the efforts of the country. Increased sustainability effects can also be gained from lowering customer and company costs, but no such effects were found when lowering product prices.
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| 9. |
- Koch, Christian, et al.
(författare)
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Plant versus Cow: Conflict Framing in the Ant/Agonistic Relegitimization of a Market
- 2022
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Ingår i: Journal of Macromarketing. - : SAGE Publications. - 0276-1467 .- 1552-6534. ; 42:2, s. 247-261
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Tidskriftsartikel (refereegranskat)abstract
- In this article we focus on the cultural mechanisms of market evolution accompanying the marketplace discord between a market actor and a dominant industry. We situate our analysis in the intersection between marketing and institutional theory and engage specifically with the constructs of legitimacy and framing strategies, but also with Chantal Mouffe’s political philosophy concept of agonistics. To better understand the blurry impact of market-driven activism and conflict on the shaping of markets, we use the ongoing “milk-war” between plant- versus animal-based drink producers as backdrop, and empirically explore how a market actor and their supporting institutional actors frame a previously legitimate industry in an attempt to delegitimize it, without sacrificing its consumer market. We find a rhetorical juggling-act of attempted legitimization of the market alternative and delegitimization of the status quo, where the intricacy of framing strategies constitutes what we call conflict framing. In line with the market-critical fundaments of agonistics, this conflict framing can work to (partly) delegitimize the status quo industry and to relegitimize its market at the same time, but cannot radically disrupt the system. Drawing from research predicting a growing absorption of politicized conflict by the market in general, we problematize and critique a potential rise in presence of marketmediated conflict framing. Our insights contribute to ongoing conversations on market evolution, markets for alternatives, ethical consumption and the ideological functioning of markets.
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| 10. |
- Lucarelli, Andrea, et al.
(författare)
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Investigating Relational Ontologies in Macromarketing : Toward a Relational Approach and Research Agenda
- 2019
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Ingår i: Journal of Macromarketing. - : SAGE Publications. - 0276-1467 .- 1552-6534. ; 39:1, s. 88-102
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Tidskriftsartikel (refereegranskat)abstract
- The present paper assesses the usage of relational ontologies in the realm of macromarketing made available by consumer culture theorists. Our paper advances this movement by exploring the potential of relational ontologies to propel a more thorough methodological discussion and operationalization of relationality in macromarketing. To fulfill this task, the paper first identifies and discusses four perspectives that have provided stimuli for relational thought: the new mobilities paradigm, non-representational theories, practice theories and assemblage theories. Subsequently, the paper offers an organizing framework made of four steps (i.e., approaching, setting up, emplacing, and staging) in which the role of different relational perspectives is examined. Lastly, the paper sketches a hypothetical relational-inspired macromarketing study on the reputational capital of places as a way to encourage an applied discussion of this relational framework. By so doing, the paper seeks to better clarify the expected contribution of the different relational perspectives brought forward by CCT scholars to the realm of macromarketing, with a particular focus on methodological aspects.
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