| 1. |
- Ekström, Karin M., et al.
(författare)
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Families Navigating the Landscape of Consumption in the Swedish Welfare Society
- 2010
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Ingår i: Journal of Macromarketing. - : SAGE Publications. - 0276-1467 .- 1552-6534. ; 30:4, s. 366-374
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Tidskriftsartikel (refereegranskat)abstract
- Swedish welfare policy has in several ways promoted the individual rather than the family as a unit. This is not a phenomenon happening only in Sweden, but one occurring in many other Western countries where individualization is strongly emphasized. Sweden is, however, interesting as an example of a country with deep collective roots regarding issues of welfare. The welfare state has been, and to a major part still is, the main provider of social services, a fact that has affected the Swedish family in certain ways. During the last decades, the Swedish welfare society has changed toward marketization implying that individuals and families have to take on more responsibility regarding their welfare. The aim of this article is to discuss the transformation of Swedish families as consumers reflecting upon the effects of the Swedish welfare society.
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| 2. |
- Ekström, Karin M, et al.
(författare)
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Reuse and Recycling of Clothing and Textiles : A Network Approach
- 2014
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Ingår i: Journal of Macromarketing. - : SAGE. - 0276-1467 .- 1552-6534. ; 34:3, s. 383-399
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Tidskriftsartikel (refereegranskat)abstract
- The accelerated pace of consumption in the Western world has led to an increase in clothing and textiles disposed of in the garbage rather than being reused or recycled. The purpose of this article is to increase understanding of how clothing and textile consumption can become more sustainable by demonstrating how members of a network view and deal with this problem. The study is based on meetings over one and a half years and on a survey. Different views on the problem as well as various solutions on how to increase reuse and recycling of clothing and textiles are presented, including means and challenges. A macromarketing perspective, involving different actors in society, is necessary in order to make consumption more sustainable and for finding long-term solutions. We argue that understanding symbolic consumption and the fashion system can contribute to the macromarketing study of societal development from a sustainable perspective.
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| 3. |
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