More than one way to float your boat:Product use and sustainability impacts

• Concern for sustainability crosses multiple areas of scholarly inquiry. At the macro level, sustainability research has focusedprimarily on institutional actors and systemic change efforts. At the consumer level, sustainability research has focused primarilyon consumer product choice and post-use disposal. Employing a practice theory lens, this study examines how consumerpractices during product use results in a wide variance in overall environmental sustainability impacts. Emerging practice config-urations illustrate the ways rules as meaning, at both the macro level institutional regulations and micro level of culturalexpectations shape consumer options. Practice configurations also illuminate the ways material marketplace resources, bothstagnated products and innovations, provide opportunity for variance. Finally, the competence element of practice varies betweena traditional consumer culture ethos and new practices vis-a-vis consumer resourcefulness. This study provides a contribution tothe link between macromarketing and consumer culture theory in the centrality of enforcement of both governmental levelregulations and consumer best practices for improved environmental sustainability.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Nyckelord

practice theory

sustainability

product use

marine anti-fouling

consumer culture theory

Publikations- och innehållstyp

ref (ämneskategori)

art (ämneskategori)