| 1. |
- Hellström, Daniel, et al.
(författare)
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Logistics-driven packaging innovation: a case study at IKEA
- 2011
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Ingår i: International Journal of Retail & Distribution Management. - 0959-0552. ; 39:9, s. 638-657
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Tidskriftsartikel (refereegranskat)abstract
- Purpose – To identify and describe the strategic potential of logistics-driven packaging innovation in retail supply chains, and suggest propositions for further research and development, providing practitioners with a better basis on which to make strategic packaging and logistics decisions. Design/methodology/approach – An in-depth case study was conducted at a large global retailer which had implemented an innovative unit load carrier. The case study highlights a previously inaccessible phenomenon, as this type of unit load carrier has only been implemented on a large scale in the studied retailer’s supply chain. In order to explore the impact of the innovative unit load carrier the case study draws on a longitudinal research approach. Findings – The case study demonstrates the potential of logistics-driven packaging innovation in retail supply chains. It provides detailed insights into the impact of an innovative unit load carrier on different supply chain echelons. These insights emphasise the need for a systems perspective in order to understand the total impact of packaging innovations on supply chains. Research limitations/implications – The case study focuses on the impact of a particular innovation on a particular supply chain. Even though the consequences in other supply chains may be different, this study provides detailed explanations and illustrative examples which generate insights relevant to other firms and supply chains. Practical implications – This paper provides an understanding of potential trade-offs between standardised and differentiated packaging, providing practitioners with a better basis for making decisions on packaging design and development. Originality/value – The paper illustrates the need to consider packaging as a strategic component which contributes to overall supply chain performance. To support strategic packaging decision-making propositions for packaging innovation in retail supply chains are provided.
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| 2. |
- Andersson K, Pernille, et al.
(författare)
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The effect of gaze on consumers’ encounter evaluation
- 2016
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Ingår i: International Journal of Retail & Distribution Management. - : Emerald Group Publishing Limited. - 0959-0552 .- 1758-6690. ; 44:4, s. 372-396
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Tidskriftsartikel (refereegranskat)abstract
- Purpose – The research concerns the effect of frontline employees’ averted or direct gaze on consumers’ evaluation of the encounter. The purpose of this paper is to demonstrate that in normal interactions, a direct or averted gaze affects people’s evaluation of others. The question was whether this finding would hold true in commercial interactions.Design/methodology/approach – The authors conducted three experiments using a written scenario with a photograph among a total sample of 612 participants.Findings – This research showed that consumers’ social impression of the frontline employees mediated the effect of the employees’ gazing behaviour on consumers’ emotions and satisfaction with the encounters. The findings also showed that averting gaze had a negative effect on consumers’ first impression of the frontline employee, which affected consumers’ satisfaction with the encounter. The findings also showed that a direct gaze had a negative effect on encounter satisfaction when consumers sought to purchase embarrassing products.Originality/value – The research demonstrated that the effect of gaze on encounter satisfaction was mediated by the social impression and moderated by consumers’ approach/avoidance motivation.
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| 3. |
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| 4. |
- Batingan Paredes, Karla Marie, et al.
(författare)
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Towards retail innovation and ambidexterity : insights from a Swedish retailer
- 2023
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Ingår i: International Journal of Retail & Distribution Management. - 0959-0552. ; 511:13, s. 1-15
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Tidskriftsartikel (refereegranskat)abstract
- PurposeIncumbent retail organisations need to develop new capabilities to adapt with the increasingly competitive retail landscape. Despite the growing relevance of innovation in retail practice, the strategic management of innovation in retailing is still vastly under-researched. This explorative study thus aims to investigate how incumbent retail firms can organise for innovation from an organisational ambidexterity perspective.Design/methodology/approachA single-case study of an established Swedish retail firm was conducted from December 2016 to July 2018 and followed up in June 2021. The authors followed the process of implementation of organisational changes aimed to increase innovation in the company, particularly the introduction of a digital marketing initiative and a corporate innovation hub. Data collection was based on nine semi-structured interviews and participant observations and unstructured interviews from 13 meetings and workshops. An abductive approach to data analysis was followed, iteratively comparing theoretical concepts and empirical data using open, axial and selective coding to distil findings into aggregated themes.FindingsGiven the inherently limited formalisation of innovation processes in most retail organisations, structural ambidexterity appears to be necessary when the aim is radical, strategic retail innovation. Structural mechanisms are able to safeguard the space and resources to focus on long-term research and projects with higher risk and uncertainty; however, integration of innovation activities to the mainstream organisation is critical. Pursuing contextual ambidexterity, wherein instead of structural solutions, employees are empowered to divide employees' time between innovation-related and efficiency-related tasks, is more likely related to retail innovations that are incremental and operational.Originality/valueThe paper contributes to the emerging topic of strategic management of innovation in retailing, by explicating how incumbent retailers can organise for innovation depending on the type of innovation that is aimed for, using organisational ambidexterity as a novel perspective.
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| 5. |
- Björklund, Maria, et al.
(författare)
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Exploring logistics-related environmental sustainability in large retailers
- 2016
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Ingår i: International Journal of Retail & Distribution Management. - : Emerald Group Publishing Limited. - 0959-0552 .- 1758-6690. ; 44:1, s. 38-57
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Tidskriftsartikel (refereegranskat)abstract
- Purpose– The purpose of this paper is to explore and illustrate ways in which the world’s largest retailers describe their logistics-related environmental considerations, their environmental indicators applied to measure the effects of these considerations and their environmental consciousness in their CSR reports.Design/methodology/approach– Classification models are developed via a literature review on logistics-related environmental considerations, indicators and consciousness. A content analysis approach is then applied to examine CSR reports from 12 of the world’s largest retailers.Findings– Few retailers show environmental considerations in all logistics activities, but purchasing is especially well described. Even if many retailers claim to use the Global Reporting Initiative (GRI) framework, no one uses is completely. Judging consciousness from CSR reports raised a number of questions.Research limitations/implications– A contribution to theory is the development of two classification models. The first provides a description structure for environmental considerations related to logistics activities. The second expands the GRI indicator framework by incorporating a structure for logistics activities.Practical implications– The classification models developed can be an important mean for managers and also consumers to judge the environmental sustainability of retailers by their CSR reports.Social implications– The study makes a social contribution with its input on sustainability and especially environmental issues.Originality/value– Few studies have focused upon environmentally sustainable logistics in retail chains, and even fewer address how to measure environmental sustainability in this context.
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| 6. |
- Caboni, Federica, et al.
(författare)
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Augmented reality in retailing: a review of features, applications and value
- 2019
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Ingår i: International Journal of Retail & Distribution Management. - 0959-0552. ; 47:11, s. 1125-1140
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Tidskriftsartikel (refereegranskat)abstract
- The purpose of this paper is to review augmented reality (AR) within retailing by identifying, outlining and discussing definitions of AR, applications of AR that are relevant for retailers, and the value AR provides for retailers and consumers. The paper is based on a review of AR research within the business-oriented literature and an overview of current AR applications within retailing. Based on previous literature, the paper presents a synthesised definition of AR, its main elements and how it differs from virtual reality. Furthermore, it reviews and provides examples of three major types of AR applications in retailing: online web based, in-store and mobile app based. Finally, the paper identifies the specific value that AR applications may provide for consumers and retailers. The paper contributes an overview of a relatively recent but rapidly emerging theme that has not yet been sufficiently reviewed. It outlines areas for further research and thus provides value for both researchers and retail practitioners.
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| 7. |
- Caboni, Federica, et al.
(författare)
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How the COVID-19 pandemic may accelerate millennials’ adoption of augmented reality
- 2022
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Ingår i: International Journal of Retail & Distribution Management. - : Emerald Group Publishing Limited. - 0959-0552 .- 1758-6690. ; 50:13, s. 95-115
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Tidskriftsartikel (refereegranskat)abstract
- Purpose: Augmented reality (AR) technology currently plays a central role in the retail sector, rapidly changing consumers’ behaviours and retailers’ strategies. The purpose of this paper is to identify the behavioural changes that have occurred due to the coronavirus disease 2019 (COVID-19) pandemic in the retail sector, and how AR technology can be used as a valid and useful response to these new consumer habits.Design/methodology/approach: Exploratory research was conducted to determine how AR has helped people shop differently than they did before the coronavirus disease 2019 (COVID-19) pandemic by evaluating two retail-sector AR applications (apps). In-depth interviews were conducted and assessed using thematic analysis.Findings: This paper identifies a new paradigm involving COVID-19 and AR by identifying several factors that are related to the rapid spread of COVID-19 and have modified consumers’ shopping habits. Additionally, it shows how interactive technologies, such as AR, are useful tools that can be employed to overcome retailing crises driven by external environmental factors, such as COVID-19, and enhance shopping experiences.Originality/value: This research reveals the role of AR technologies in transformed economic and social contexts. By investigating the COVID-19 pandemic and its associated consequences, i.e. isolation, quarantines and lockdowns; the fear of contracting the virus and the new needs of people to shop while social distancing, this study enriches AR research with a fourth characteristic, augmented social distance.
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| 8. |
- Derwik, Pernilla, et al.
(författare)
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Successful competence development for retail professionals : investigation of key mechanisms in informal learning
- 2023
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Ingår i: International Journal of Retail & Distribution Management. - 0959-0552. ; 51:13, s. 33-46
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Tidskriftsartikel (refereegranskat)abstract
- Purpose – Competence development is a prerequisite for successfully meeting existing and future challenges in the retail sector. However, current human resource development practices are often limited in their scope and offerings. This study sets out to investigate and bring to light informal learning among retail professionals.Design/methodology/approach – This research consists of two exploratory studies focused on store managers and procurement officers respectively. Based on a typology of learning mechanisms, we conducted eleven in-depth interviews, generating a rich body of empirical data centred on how informal learning takes place at work.Findings – The research points out key learning mechanisms for each occupation and offers detailed narratives of how they are embedded in everyday learning. In addition, the findings provide a synthesis of the complex nature of learning mechanisms and their variations in form and orientation.Practical implications – By generating tangible and explicit knowledge on the topic of informal learning, the results contribute to both professionals, who may actively engage in useful learning mechanisms, and managers, who may develop processes and structures based on key learning mechanisms.Originality/value – This paper helps to demystify the tacit and often unnoticed learning that takes place at work. In doing so, it broadens the perspective on competence development and facilitates future discussions of human resource development practices in the retail industry and the research community.
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| 9. |
- Disse, Isabel Kittyma, et al.
(författare)
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Uncovering the gamified customer experience in the retail environment
- 2023
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Ingår i: International Journal of Retail & Distribution Management. - : Emerald Group Publishing Limited. - 0959-0552 .- 1758-6690. ; 51:7, s. 955-971
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Tidskriftsartikel (refereegranskat)abstract
- Purpose: Retailers increasingly are using gamification to make the customer experience (CX) more exciting and encourage favourable customer outcomes. This paper aims to conceptualise the gamified customer experience (GCX), including relevant affordances, and investigate its effects on key customer outcomes, as well as its influential factors. Design/methodology/approach: The authors conducted a qualitative interview study with retail customers and gamification experts, plus a scenario-based experiment to test the hypotheses. Findings: Five distinct affordances induced by game elements in retail have led to a more exciting CX. The connections between these affordances and the holistic CX have led to a GCX that influences customer engagement, satisfaction and brand attitude. This effect is dependent on different factors, e.g. retail brand personality, customers’ shopping motivation and fear of manipulation. Originality/value: This study contributes to retail research by conceptualising the GCX phenomenon and providing a summary of relevant affordances. It further provides insights into the GCX’s effects on customer outcomes and influential factors, some of which have been ignored in previous research
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| 10. |
- Egan-Wyer, Carys Jane, et al.
(författare)
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Ease or excitement? Exploring how concept stores contribute to a retail portfolio
- 2021
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Ingår i: International Journal of Retail and Distribution Management. - 0959-0552. ; 49:7, s. 1025-1044
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Tidskriftsartikel (refereegranskat)abstract
- Purpose: The study aims to explore how concept stores (theoretically) differ from other experience-based retail formats, and hence, how they (practically) contribute to a diversified retail store portfolio. Design/methodology/approach: Case study based on semi-structured, qualitative interviews with seven IKEA retail managers, three industry experts and 26 customers of IKEA concept stores in London and Stockholm. Findings: The concept store represents a conceptual departure from other experiential store formats. It is neither fully experiential in the sense that it is not only about marketing communications nor is it sales or profit-focused. Its aim is to be an accessible touchpoint that reduces friction on a diversified customer journey with its value to the retail portfolio being that it attracts new and latent customers, mitigates existing inhibiting factors and drives them to other touchpoints. Research limitations/implications: Ideas about the different characteristics of new store formats and their potential to shape the customer experience are extended. New formats reflect innovation in retailing and are part of a retail portfolio which generates different customer expectations and determinants from traditional store formats which provide the customers' existing reference point. Practical implications: The contributions of new formats should be evaluated in light of other existing formats in the portfolio and not isolated. This is particularly true when considering format cannibalisation and the potentially extended customer journey that arises when customers use traditional format stores and new concept format stores simultaneously. Originality/value: Previous research, using sales metrics and market-based results as performance determinants, suggests negative outcomes for format diversification. Our study suggests that the contributions of the concept store format should be viewed from an overall customer journey perspective and the “performance” of different format based touchpoints are not best captured through traditional sales evaluation methods.
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