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- Ostberg, Jacob, 1973-, et al.
(författare)
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Prisoners in paradise : Subcultural resistance to the marketization of tattooing
- 2005
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Ingår i: Consumption, markets & culture. - : Informa UK Limited. - 1025-3866 .- 1477-223X. ; 8:3, s. 261-274
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Tidskriftsartikel (refereegranskat)abstract
- This study explores the increasingly popular use of brand symbols as imagery for tattooing. Through interviews with tattoo artists and netnographic research in tattoo communities, we capture a perceived boundary between the sacred, non-commercial sphere of tattooing and the profane, profit maximizing sphere of the commercial world. In the tattoo subculture, brands are generally considered inappropriate for tattooing. Nevertheless, the tattoo artists more or less willingly accept the role of service providers for consumers wishing to embody brand symbols. The commercial sphere hence plays a role in the cultural identity of the tattoo culture as an Otherness, from which the tattoo culture defines itself.
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| 2. |
- Östberg, Jacob, 1973-, et al.
(författare)
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Negotiating cultural boundaries : Food, travel and consumer identities
- 2010
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Ingår i: Consumption, markets & culture. - : Taylor & Francis. - 1025-3866 .- 1477-223X. ; 13:2, s. 133-157
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Tidskriftsartikel (refereegranskat)abstract
- This study addresses the role of food in boundary crossing and maintenance processes in the context of short-term mobility. We utilize an identity and practice theory approach to understand the ways travelers relate to food in the encounter with the cultural different Other. The study was conducted through interviews with 28 American consumers after a 10-day trip to China. A semiotic data interpretation revealed the ways the informants made sense of their cultural experience in China through a continuous process of categorization of foods. Counter to the expectations of food consumption as the site of boundary crossing, we find that consumption of food abroad becomes a symbolic project of maintaining boundaries with the Other and sustaining a sense of home. The encounter with the Other through food caused anxiety and alienation, which consumers dealt with by consuming familiar, western foods that enabled the maintenance of an embodied sense of comfort and a familiar sense of home. We further suggest that lack of local cultural capital and marketplace mythologies about the Other as factors that shaped and elevated the negative experience during travel. [ABSTRACT FROM AUTHOR] Copyright of Consumption, Markets & Culture is the property of Routledge and its content may not be copied or emailed to multiple sites or posted to a list
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