| 1. |
- Araujo, Luis, et al.
(författare)
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Enacting novel agencements: the case of Frequent Flyer schemes in the US airline industry (1981–1991)
- 2016
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Ingår i: Consumption, Markets and Culture. - : Taylor & Francis (Routledge). - 1477-223X .- 1025-3866. ; 19:1, s. 92-110
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Tidskriftsartikel (refereegranskat)abstract
- After the deregulation of the US market for air travel in 1978, incumbent airlines sought to find their feet in a challenging new commercial reality. A major initiative was the creation of so-called Frequent Flyer Programs (FFPs), which quickly became a standard tool for airline marketing. We analyze the introduction and subsequent development of these FFPs as a process of agencing resulting in multiple and novel market agencements. We explain how the apparent success of the FFPs resulted from a series of parallel and complementary investments that went far beyond the airlines setting up their own loyalty programs. These investments contributed to reshuffle the agencies involved, not only by giving birth to the “Frequent Flyer” category but also by introducing new agential capacities for the airlines, travelers, travel agents and corporate customers of air travel. The paper concludes with reflections on how our empirical case can help us understand the evolutionary dynamics of agencing efforts and the resulting agencements.
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| 2. |
- Aspara, Jaakko, et al.
(författare)
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Struggles in organizational attempts to adopt new branding logics : the case of a marketizing university
- 2014
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Ingår i: Consumption, markets & culture. - : Informa UK Limited. - 1025-3866 .- 1477-223X. ; 17:6, s. 522-552
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Tidskriftsartikel (refereegranskat)abstract
- Recent research underlines that strong branded identities are created through co-creational processes in which multiple stakeholders are actively involved and brand identities are matched with cultural, political, and economic forces in society. However, there is a lack of in-depth research into how organizations attempt to adopt new branding logics. To address this research gap, we conduct a study of a university that is rebranding itself in accordance with a new market-oriented, service-dominant logic. While harmonic value co-creation between the brand and stakeholders is emphasized in an earlier literature, our study shows that attempts to adopt these logics trigger contradictory and adversarial interpretations among stakeholders about the role and identity of the focal actor vis-à-vis their own. We conclude that adopting new branding logics involves struggles and dynamics of power and resistance, which have passed unnoticed in earlier research. Resistance is not only targeted toward the brand's symbolic meanings and conducted by marginal consumer groups to enhance their own identities. Rather, it can also be targeted toward the tangible resource roles that stakeholders are expected to assume vis-à-vis the brand, and conducted by various stakeholder resistors – with the outcome of undermining and shifting the essence of the brand itself.
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| 3. |
- Aspara, Jaakko, et al.
(författare)
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Why do public policy-makers ignore marketing and consumer research? A case study of policy-making for alcohol advertising
- 2017
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Ingår i: Consumption, markets & culture. - : Informa UK Limited. - 1025-3866 .- 1477-223X. ; 20:1, s. 12-34
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Tidskriftsartikel (refereegranskat)abstract
- Public policy-makers have been noted to sometimes ignore marketing/consumer research, even when the policy issue clearly pertains to consumption markets. We embark to identify factors that may explain policy-makers' limited attention to marketing/consumer research, especially in cases related to consumer affairs that may have public health implications. Empirically, we focus on policy-making around the advertising of alcohol products. Having been involved in this policy-making process in Finland, we elucidate the case through an introspective narrative. We find that the factors explaining policy-makers' limited attention to marketing/consumer research range from the decision-making characteristics of policy-makers, through inconsistent definitions for key terminology, to the fear of over-generalizing certain theories of marketing/consumer research. Regarding the latter, a key issue in the present case was that public policy-makers were unconvinced about the generic marketing theory stating that in mature markets, advertising will not increase the total consumption demand of a product category.
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| 4. |
- Balog, Irina, 1988
(författare)
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Claiming space: understanding female agency in contemporary advertising
- 2023
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Ingår i: Consumption Markets and Culture. - 1025-3866 .- 1477-223X.
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Tidskriftsartikel (refereegranskat)abstract
- This paper seeks to examine how consumers understand and discuss female agency portrayed in contemporary advertising in relation to the body. It employs a Poststructuralist Feminist framework, drawing on the ideas of discourse, language and subjectivity in order to understand the power structures that dominate and hinder women. The empirical material, consisting of interviews (individual and focus groups) with a total of 38 women, was analysed using a discourse analysis [Willig, Carla. 2013. Introducing Qualitative Research in Psychology. Maidenhead, Berkshire: McGraw-Hill Education]. The construction of agency and power as bound up with different perceptions of claiming space was found throughout the interviews. It also seemed as if the space-claiming ability of the model allowed for a subjective sexuality; when the models exuded agency by claiming space in different ways, then the sexuality was deemed more on their terms, as if they were more in control than when their body positions were crouched or perceived as smaller.
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| 5. |
- Bertilsson, Jon
(författare)
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The cynicism of consumer morality
- 2015
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Ingår i: Consumption Markets and Culture. - : Informa UK Limited. - 1025-3866 .- 1477-223X. ; 18:5, s. 447-467
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Tidskriftsartikel (refereegranskat)abstract
- Based on an empirical analysis of a yearlong netnography of a Swedish online fashion community, and the explication of the concept of modern cynicism, this paper develops a novel perspective on consumer morality. The analysis suggests that modern cynicism informs consumers of the reasonableness in consciously stating one type of morality while acting out another, in order to handle the morally conflicting demands put on them by contemporary consumer culture. The contribution of the paper is mainly threefold: (i) it conceptualizes instances of consumer morality as a form of consumer cynicism; (ii) it advances our understanding of consumer morality by showing how instances of consumer morality are articulated through cynical discursive practices, steeped in an enlightened disbelief in: the market, the other consumer and the self; and (iii) it shows that consumer cynicism, as enlightened critique, does not necessarily constitute an effective form of resistance. It is concluded that we may observe yet another type of morality developing within contemporary consumption, markets and culture: a morality of cynicism where consumers, actors and organizations not only find something healthy, but also something right or good in a cynical reason.
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| 6. |
- Brembeck, Helene, 1952, et al.
(författare)
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Moving consumption
- 2014
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Ingår i: Consumption, markets & culture. - : Informa UK Limited. - 1025-3866 .- 1477-223X. ; 18:1, s. 1-9
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Tidskriftsartikel (refereegranskat)abstract
- Ultimately, the papers published in this special issue have at least three general implications. First, they show that market moves, be they the moves of consumers or the moves of goods, are part of larger political issues: economic asymmetries at the world level (Birtchnell and Urry), environmental costs of globalization (D'Antone and Spencer), sustainability and liveability issues associated with local consumer logistics (Hansson) or nomad elites (Figueiredo). Second, moving consumption underlines the importance of container technologies, be they large supply side (Birtchnell and Urry) or small demand side containers (Hansson). They also highlight the transformative role of more sophisticated devices that are aimed at assisting consumers in their moves, such as music players (Dholakia et al.), syncing tools (Figuereido) and heart rate monitors (Pantzar and Ruckenstein), along with many more consumer choice equipment, such as smartphone consumer apps, big data, geolocalization devices and so on, which all shift e-shopping from desktop to mobile consumption. Third, these transformations have theoretical and methodological implications. Theoretically, the more people move, the more they are equipped, and the more the entities we study shift from isolated fixed consumers to webs of mutable moving networks and practices. In order to account for such hybrid entities, there is a need for hybridizing the views of consumer research (Dholakia et al., Figuereido) with approaches such as the new mobility paradigm (Birtchnell and Urry), the theory of practice (Pantzar and Ruckenstein) and actor-network theory (D'Antone and Spencer; Hansson). These approaches give additional means to address such mobile, composite and malleable objects; they also develop related methodological approaches, such as go-alongs, video-assisted observation (Hansson) or the secondary analysis of recorded consumer traces (Pantzar and Ruckenstein).
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| 7. |
- Brown, Barry, et al.
(författare)
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Word of mouth : products, conversations and consumption
- 2014
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Ingår i: Consumption, markets & culture. - : Informa UK Limited. - 1025-3866 .- 1477-223X. ; 17:1, s. 29-49
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Tidskriftsartikel (refereegranskat)abstract
- While there is a rich collection of studies of consumption and identity, the role of buying practices in ordinary conversations has been largely neglected. Minor items and major purchases regularly play a key role in furnishing our talk with topics, news, jokes and formulations of what kind of people we are. This paper unpacks the idea of post-purchase conversations contained within the common phrase “word of mouth.” What happens when products are examined in ordinary talk is pursued through the close analysis of a series of conversations around a significant purchase (a mountain bike). Drawing on the work of Harvey Sacks, and conversation analysis more broadly, this paper documents how products as a topic provide not only resources for small talk, but also an opportunity to consider our identity and its transformation. In conclusion, this paper argues that the knowledge and experience that circulate outside of the actual marketplace or point of purchase are part of a domain of economics as ordinary practice.
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| 8. |
- Chimenti, Gianluca
(författare)
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Conceptual controversies at the boundaries between markets: the case of ridesharing
- 2020
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Ingår i: Consumption Markets and Culture. - : Taylor & Francis (Routledge). - 1477-223X .- 1025-3866. ; 23:2, s. 130-153
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Tidskriftsartikel (refereegranskat)abstract
- The drawing of boundaries has been deemed crucial for the shaping of markets. One type of such boundary is the boundary between markets to distinguish alternative market versions in all their heterogeneity. The so-called sharing economy–largely enabled by the current wave of digitalisation–represents a domain comprising many overlapping and contested market boundaries. This article explores how different conceptualisations of the sharing economy prompt strategic efforts to establish alternative market boundaries for the purpose of legitimising specific practices and to advance political and ideological ambitions. It also shows how this “boundary work” reinforces controversies when different processes of drawing boundaries interfere with and potentially threaten each other. Drawing on constructivist market studies, particularly the notions of framing and performation struggles, this article compares three dominating ridesharing platforms in Sweden: Uber, Skjutsgruppen and Heetch.
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| 9. |
- Chimenti, Gianluca
(författare)
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Multiple versions of markets? : Exploring market reconfigurations in shared mobility
- 2024
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Ingår i: Consumption Markets & Culture. - : Taylor & Francis. - 1477-223X .- 1025-3866.
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Tidskriftsartikel (refereegranskat)abstract
- By combining research on ambiguity and constructivist market studies with a case study of shared mobility in Sweden, I develop the argument that ambiguous concepts contribute significantly to constitute multiple versions of markets, in this case car sharing, ride hailing and scooter sharing. Specifically, the practices employed during market formations affect who becomes involved and direct our attention to the practical challenges associated with building parallel market infrastructures. The resulting multiplicity of conceptions, market definitions and instantiations of rules and regulations produces diverging efforts at legitimizing respective market versions. While actors borrow traits from adjacent markets to shape specific versions, the multiplicity of conceptions, boundary-definitions, instantiations, and uses of market devices are employed in ways to avoid performation struggles.
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| 10. |
- Czarniawska, Barbara, 1948
(författare)
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A willing slave: reflections on e-books
- 2017
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Ingår i: Consumption Markets & Culture. - : Informa UK Limited. - 1025-3866 .- 1477-223X. ; 20:4, s. 364-367
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Tidskriftsartikel (övrigt vetenskapligt/konstnärligt)abstract
- This text is a personal confession projected at the background and history of e-books. Like with any new technologies, their introduction evoked hopes and fears. As technical problems vanish, and new habits are forming, the readership of e-books grows.
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