SwePub
Sök i SwePub databas

  Utökad sökning

Träfflista för sökning "L773:1356 7667 OR L773:1479 1870 "

Sökning: L773:1356 7667 OR L773:1479 1870

  • Resultat 1-4 av 4
Sortera/gruppera träfflistan
   
NumreringReferensOmslagsbildHitta
1.
  • Andersson, Tommy D., 1947-, et al. (författare)
  • Linking event quality to economic impact: A study of quality, satisfaction, use value and expenditure at a music festival
  • 2017
  • Ingår i: Journalof Vacation Marketing. - 1356-7667 .- 1479-1870. ; 23:2
  • Tidskriftsartikel (refereegranskat)abstract
    • The aim of this study is to develop and test, in an event context, a model describing the relationships between perceived quality, satisfaction, use value and consumer expenditures. A model is proposed and tested using data from a Web and telephone survey of 326 visitors to a Swedish music festival. Findings from bivariate correlation, multiple regression and structural equation models show that links are significant and support a chain of dependencies. Better managed festivals seem to generate higher economic impact at the destination as well as in the festival area. Implications of this are that festival managers can influence the economic impact by careful design, planning and operation of the festival and that the DMO can positively influence the economic impact by monitoring the quality of publicly supported festivals and events. Quality standards and quality certification could provide means for such developments.
  •  
2.
  • Hanefors, Monica, et al. (författare)
  • TV Travel Shows - A Pre-Taste of the Destination
  • 2002
  • Ingår i: Journal of Vacation Marketing. - 1356-7667 .- 1479-1870. ; 8:3, s. 235-246
  • Tidskriftsartikel (refereegranskat)abstract
    • <p>This paper discusses what is communicated to the viewers through the content of TV travel shows. The concepts of destination image and travel motivation are focused on, and selected Swedish TV travel shows constitute the empirical basis for that discussion. The pictures could easily be used for many tourist destinations around the world &#8212; showing TV reporters and anonymous tourists taking part in various activities. However, the results indicate that the studied films are coloured by culture: not necessarily the culture signifying the destinations presented, rather that of the producers and the prospective tourists. It is concluded that new and different destinations are presented in a general way, while the films of established destinations are activity based.</p>
  •  
3.
  • Lundberg, Christine (författare)
  • A word-of-mouth approach to informal information sharing among part-time and short-term employed front-line workers in tourism
  • 2008
  • Ingår i: Journal of Vacation Marketing. - SAGE Publications. - 1356-7667 .- 1479-1870. ; 14:1, s. 23-39
  • Tidskriftsartikel (refereegranskat)abstract
    • <p>This article aims at understanding informal information sharing among a group of part-time front-line employees with short-term contracts in tourism, by adapting an external marketing concept, Word-of-Mouth communication (WOM), into an internal environment of an organization — the employee market. As a result of using this approach, insights have been made into the informal internal marketing activities and subsequent learning processes that occur through informal information sharing between employees. It is also evident that through this sharing of experiences front-line employees learn how to create successful service encounters and thereby find their roles as a part-time marketer within their organization. As a result of the findings a new concept is introduced and discussed — Internal Word-of-Mouth (IWOM).</p>
  •  
4.
  •  
Skapa referenser, mejla, bekava och länka
  • Resultat 1-4 av 4
 
pil uppåt Stäng

Kopiera och spara länken för att återkomma till aktuell vy