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Sökning: L773:1502 2250 OR L773:1502 2269 > Stockholms universitet

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1.
  • Cassinger, Cecilia, et al. (författare)
  • 20 Years of Nordic Place Branding Research : A Review and Future Research Agenda
  • 2021
  • Ingår i: Scandinavian Journal of Hospitality and Tourism. - : Informa UK Limited. - 1502-2250 .- 1502-2269. ; 21:1, s. 70-77
  • Tidskriftsartikel (refereegranskat)abstract
    • In the past 20 years, the Nordic region has fostered a distinct place branding scholarship and practice. This paper briefly revisits hallmark contributions that founded and shaped Nordic place branding and argues that by today, the Nordic approach earned widespread international acknowledgement. The Nordic region offers more than a regional context of place branding; its cultural and geo-political idiosyncrasies greatly affect the axiological position of place branding research. By positioning Nordic place branding research on the global scene, the paper outlines the contours of a hybrid scholarly approach (the Nordic wave), which bridges across managerial and critical schools of branding and promotes a more extroverted knowledge collaboration with branding practitioners. The paper concludes with discussing the potential the NordicWave for future place branding endeavours.
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2.
  • Karrbom Gustavsson, Tina, et al. (författare)
  • Guiding in the City of Tomorrow : Materializing the Future Through Future and Present Components
  • 2013
  • Ingår i: Scandinavian Journal of Hospitality and Tourism. - : Routledge. - 1502-2250 .- 1502-2269. ; 13:2 SI, s. 127-138
  • Tidskriftsartikel (refereegranskat)abstract
    • This paper explores an intrinsic case of a guided tour of a future city: Stockholm Royal Seaport. Whereas guided city tours usually aim at educating and enlightening those guided about the past and present of the place visited – building the truth claim by relating what is said in the tour to the physical environment of the tour – the case described in this paper offers the opportunity to explore how the urban future is made material to those guided. The study shows that the guide’s actions materialized the urban future in two ways: by using future components of the future and by using present components of the future. Based on this analysis, we conclude that both these ways function as ways of confirming the present.
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Lucarelli, Andrea (1)
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Hallin, Anette (1)
Cassinger, Cecilia (1)
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Stockholms universitet  (2)Ta bort avgränsningen
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