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- Keskitalo, E. Carina H., 1974-, et al.
(författare)
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Co-constructing "northern" tourism representations among tourism companies, DMOs and tourists : an example from Jukkasjärvi, Sweden
- 2017
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Ingår i: Scandinavian Journal of Hospitality and Tourism. - : Taylor & Francis Group. - 1502-2250 .- 1502-2269. ; 17:4, s. 406-422
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Tidskriftsartikel (refereegranskat)abstract
- In tourism, simplified destination representations are often assumed to be a necessity in order to compete in an international marketplace. Consequently, destination dynamics are regarded as characterised by power struggles over these representations, and power is often seen as lying outside of the destination, depriving local tourism actors of agency. In this study, the Jukkasjärvi area in northern Sweden is taken as an example in order to study the complexity of these processes and show whether power also lies within destinations. This study was based on a Foucauldian discourse analysis taking into account different groups (tourism companies, DMOs and tourists) and both interview (local tourism) and online material (tourism websites and TripAdvisor reviews from mostly international tourists). The results illustrate that the different tourism actors in the Jukkasjärvi case discursively co-construct the destination as naturalised/authenticated while also regarding it as packaged and constructed for tourism production. Consequently, our work suggests a more critical approach towards depicting local tourism actors as deprived of power over representations, as well as paying more attention (also methodologically) to the co-constructive nature of destination discourses and how these are packaged in relation to potential tourism market requirements.
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| 2. |
- Schilar, Hannelene, et al.
(författare)
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Tourism activity as an expression of place attachment : place perceptions among tourism actors in the Jukkasjärvi area of northern Sweden
- 2018
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Ingår i: Scandinavian Journal of Hospitality and Tourism. - : Taylor & Francis. - 1502-2250 .- 1502-2269. ; 18, s. S42-S59
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Tidskriftsartikel (refereegranskat)abstract
- Thus far, the relation between place attachment and lifestyle entrepreneurship has received limited attention in tourism studies. Our study addresses tourism actors' relationship to the place of their engagement, here the Jukkasjärvi area of northern Sweden. Using a qualitative approach, we analyse their place attachment with particular attention to their perceptions of nature. Thereby, we contribute to a deeper understanding of the theoretical linkage between place attachment and lifestyle entrepreneurship in rural nature-based tourism. We find that all actors have strong bonds to the places of their engagement, which we suggest is a key motivator for their professional engagement with tourism. Furthermore, our findings highlight that not only the functional dimension of the environment, but particularly emotional attachment to the environment allows people to perceive places as "ideal" for their activities. All actors speak of their strong appreciation of the natural environment, in particular the climate and seasons, and they embody their attachment through diverse outdoor activities. They claim they wish to "share their lifestyle" with tourists and pursue work-related activities in the same ways and in the same places as their private activities. Hence, we propose that positive perceptions of the natural environment and particularly enthusiasm for different outdoor activities foster as well as promote tourism activity more than other factors do. Hence, our findings illustrate that place attachment may stimulate and promote tourism activity in different ways as well as that tourism activity itself can be seen as an expression of place attachment. This has significant implications both for successful tourism entrepreneurship and industry, or possibly entrepreneurship in rural areas more broadly, as well as for rural development and the promotion of active decisions to "stay".
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