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- Helgesson, Karin, 1967, et al.
(författare)
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The interpersonal grammar of job advertisements: Towards a meaning making for the new work order
- 2020
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Ingår i: Globe: A Journal of Language, Culture and Communication. - 2246-8838. ; 10, s. 30-46
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Tidskriftsartikel (refereegranskat)abstract
- The aim of this study is to identify the interpersonal linguistic changes in the register of job advertisements and to discuss how these changes may be related to the restructuring of the labour market. A corpus of sixty job advertisements was assembled from texts appearing in the daily press, evenly distributed between the years 1995, 2005 and 2017, with a focus on personal qualifications requirements. From the theoretical perspective of systemic functional linguistics these parts of the advertisements were analysed for mood, modality and modal assessment in order to show how these three interpersonal lexicogrammatical systems together realise the semantics of speech functions, which in turn realises the tenor relation between the employer and the applicants (Holmberg 2011, Halliday & Matthiessen 2014). Special attention was paid to patterns of interpersonal grammatical metaphors with the potential to make visible, or invisible, the applicant as well as the employer. The three main findings are 1) that the use of the second-person subject du (Eng. you), had by 2017 become obligatory in the parts of the advertisements where the requirements are expressed; 2) that modal operators such as bör (Eng. must) have almost disappeared entirely; and 3) that the use of modal assessment (e.g. “we request that you …”) had increased. It is suggested that these trends may be interpreted against the background of the changes in the labour market which have been summarised as ‘the new work order’. One relevant aspect is the ideal of a more informal relation between employers and employees who are to work towards goals without detailed supervision; another is the new need for employer branding in a labour market with higher mobility.
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| 2. |
- Karlsson, Anna-Malin, 1969-
(författare)
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SFL och socialsemiotik : Verktyg eller holistisk teoriram?
- 2020
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Ingår i: Globe: A Journal of Language, Culture and Communication. - 2246-8838. ; 10, s. 10-29
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Tidskriftsartikel (refereegranskat)abstract
- Systemic-Functional Linguistics often appears as a complete and altogether exhaustive theory of language. If widened with a multimodal perspective, social semiotics seems to contain all you need – but does it? The research project Health literacy and knowledge-formation in the information society has investigated complex communication practices related to the pre-natal diagnosis of heart failure in children, pursuing linguistic purposes as well as educational and applied goals. Oral consultations, digital discussions, written texts and visual representations were studied across different contexts and epistemic cultures, from the medical consultation room to the private blog, using tools from SFL and social semiotics (e.g. genre analysis, systemic conversation analysis and Legitimation Code Theory) – but also tools from other traditions and disciplines (e.g. New Literacy Studies, Activity Theory and rhetoric). Based on examples from these studies, this paper discusses the strengths and limitations of SFL and social semiotics, both with respect to their potential to provide adequate analytical tools for complex and context-overarching meaning-making practices, and with respect to their compatibility with other relevant perspectives and disciplinary traditions, e.g. those of medical professionals.
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