| 1. |
- Öberg, Christina, 1970-
(författare)
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A typology of post-M&A marketing integration
- 2018
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Ingår i: International Journal of Comparative Management. - : InderScience Publishers. - 2514-4111 .- 2514-412X. ; 1:1, s. 91-105
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Tidskriftsartikel (refereegranskat)abstract
- The merger and acquisition (M&A) literature remains scarce on descriptions about marketing integration. The few M&A studies focusing on marketing integration describe a one-type-fits-all integration. This paper develops a typology on marketing integration. The typology departs from the continuum between standardised products and customised services, and the continuum between transactional and relational exchanges with customers. Literature reviews and qualitative case studies functioned as data sources for the typology. The findings denote how the integration varies greatly, both in terms of degree of integration and in what could successfully be integrated based on variations in offerings and customer interactions. The paper contributes to the M&A literature and the previous scarce literature on marketing related to M&As.
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| 2. |
- Öberg, Christina, 1970-
(författare)
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How do top-management principles affect international acquisition processes? : The case of Toyota
- 2018
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Ingår i: International Journal of Comparative Management. - : InderScience Publishers. - 2514-4111 .- 2514-412X. ; 1:4, s. 355-376
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Tidskriftsartikel (refereegranskat)abstract
- Most acquisition studies try to find all-embracing explanations as to how an acquisition and its integration are handled, rather than seeing the acquisitions as embedded in the management of the company. This paper links acquisitions to the management of the specific company through relating acquisitions to the management principles of the acquirer. It thereby sheds light on the specificity, rather than generalisability, of acquisitions. Management principles refer to the underlying ideas of the company, its values and ways to pursue business. The paper asks: How could a company's management principles be understood in an acquisition process? A single, particular case study constructs the empirical part of the paper: Toyota's first cross-continental acquisition. The paper links the handling of the acquisition and integration to the well-known Toyota Way. The paper contributes to previous literature through discussing an acquisition process as embedded in the overall management of the company and points to the specificities rather than the commonalities in acquisition processes.
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| 3. |
- Öberg, Christina, 1970-
(författare)
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The shape of female board representation
- 2020
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Ingår i: International Journal of Comparative Management. - 2514-4111 .- 2514-412X. ; 3:1-2, s. 53-72
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Tidskriftsartikel (refereegranskat)abstract
- Female board representation is increasingly debated in research and practice. This paper problematises how board representation as such may not be the issue, but rather how well nested the women are: that is, whether there is a difference in board members' representation on multiple boards between women and men and how this affects the woman's influence, or power, on a particular board. This paper relates such representations not only to whether women hold several board positions, but also to the shape of the network that the multiple representations create. The paper points at how the power of women on boards varies with (1) the existence of few or many interlocks on the board, (2) the number of representations held by the female board member, (3) the fragmented or large network that the female board member is part of, and (4) whether the network consists of direct or indirect links.
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