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- Nordin, Fredrik, et al.
(author)
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The Complexity of Value-Creating Networks : Multiplicity, Heterogeneity, and Contingency
- 2013
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In: Service Dominant Logic, Network and Systems Theory and Service Science. - Napoli : Giannini Editore. - 9788874316847
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Conference paper (other academic/artistic)abstract
- Purpose: The purpose of this paper is to provide a conceptual analysis of the literature on different kinds of value-creating networks; to provide a new conceptual framework of value-creating networks given their inherent nature of complexity in terms of multiplicity, and heterogeneity.Design/methodology/approach: The paper takes a critical review of the relevant literature, 29 contributions being identified in a search of three major databases and a range of other published work for the broader perspective, illustrated by real-world examples from ten case studies.Findings: Central dimensions of different kinds of value-creating networks are identified and a model incorporating their contingencies in the form of technology, market, and firm contextual factors is delineated.Research limitations/implications: The theoretically and empirically grounded conceptualization of linkages between contextual factors and the constitution of different categories of value-creating networks is based on a limited number of articles and cases. However, it can serve as a starting point for the development of a formal contingency model of value-creating networks.Originality/value: This structured and critical review contributes to the literature on value-creating networks, by developing a contingency model as a basis for future studies and current management strategy. The paper provides a novel theoretically and empirically grounded conceptualization of complexities and contingencies of different categories of value-creating networks, and as such contributes to our understanding of the dynamics of value-creating networks. The concept of network logic is introduced into the research discourse regarding value-creating networks.
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- Wetter-Edman, Katarina, 1971-, et al.
(author)
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Design for Service comes to Service Logic
- 2013
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In: Service Dominant Logic, Network and Systems Theory and Service Science. - Napoli : Giannini Editore. - 9788874316847
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Conference paper (peer-reviewed)abstract
- Purpose: This article aims to bridge recent work on Service Logic with practice and research in Design for Service to explore if and how human-centered participatory design approaches could provide an ideal source for interpreting existing service systems, proposing new ones and thus realize service logic in organizations.Design/methodology: This paper compares existing theoretical backgrounds and frameworks from Service Logicand Design for Service studies that conceptualize core concepts for value co-creation: actors, resources, resource integration, participation, context and experience.Findings: Service Logic provides a framework to understand service systems in action by focusing on how actors integrate resources to co-create value, while Design for Service provides an approach and tools to analyze current service systems in context to imagine future service systems and how innovation may develop as a result of reconfigurations of resources and actors. Design for Service also provides frameworks, competence and tools enabling involved actors to participate in and be part of the service system re-design. Based in this the model Design for value co-creationis presented.Research implications: The authors bridge service research studies with Design for Service, articulating how Design for Service could be a key factorin realizing Service Logic in organizations. Emerging research questions and potentials for interdisciplinary work are part of our final conclusions.Originality/value: The paper extends the Service Logic literature by 1) repositioning service design from a phase of development to Design for Serviceas an approach to service innovation centered on understanding and engaging with customers’ own value creating practices 2) extends the meaning of value co-creationto include collaborative approaches for generation of new resource constellations and through this process achieving value co-creation in designing.
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