| 1. |
- Hult, G. Tomas M., et al.
(författare)
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A Ten Country-Company Study of Sustainability and Product-Market Performance : Influences of Doing Good, Warm Glow, and Price Fairness
- 2018
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Ingår i: Journal of Macromarketing. - : Sage Publications. - 0276-1467 .- 1552-6534. ; 38:3, s. 242-261
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Tidskriftsartikel (refereegranskat)abstract
- Countries, companies, and customers are becoming increasingly concerned with sustainability. However, it is unclear how much increased cost, if any, companies are willing to tolerate for sustainability efforts at the rate of potentially lower profits. Plus, what are the customers' sensitivities to the prices of products/services that are developed within the realm of sustainability initiatives (e.g., how much more can the products/services cost and still be viable)? Additionally, with 193 countries of the United Nations ratifying the Sustainable Development Goals, we know that countries are focused on sustainability, but can companies achieve positive sustainability effects on performance above what countries are doing? Consequently, what are the macro-micro dynamics in play for sustainability efforts? In a 10-country study involving 4,051 companies, we examine these macro-micro (country-company) dynamics, company costs, customer costs, and price sensitivities on the effects of sustainability on companies' performance. The results indicate that positive effects on companies' performance can be achieved (1) from the companies' sustainability efforts in all 10 countries studied, (2) even if the costs and/or prices increased by 27 to 72 percent (depending on the dynamic and scenario), and (3) by companies implementing sustainability efforts that are 5 to 30 percent above the efforts of the country. Increased sustainability effects can also be gained from lowering customer and company costs, but no such effects were found when lowering product prices.
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| 2. |
- Lucarelli, Andrea, et al.
(författare)
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Investigating Relational Ontologies in Macromarketing : Toward a Relational Approach and Research Agenda
- 2019
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Ingår i: Journal of Macromarketing. - : SAGE Publications. - 0276-1467 .- 1552-6534. ; 39:1, s. 88-102
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Tidskriftsartikel (refereegranskat)abstract
- The present paper assesses the usage of relational ontologies in the realm of macromarketing made available by consumer culture theorists. Our paper advances this movement by exploring the potential of relational ontologies to propel a more thorough methodological discussion and operationalization of relationality in macromarketing. To fulfill this task, the paper first identifies and discusses four perspectives that have provided stimuli for relational thought: the new mobilities paradigm, non-representational theories, practice theories and assemblage theories. Subsequently, the paper offers an organizing framework made of four steps (i.e., approaching, setting up, emplacing, and staging) in which the role of different relational perspectives is examined. Lastly, the paper sketches a hypothetical relational-inspired macromarketing study on the reputational capital of places as a way to encourage an applied discussion of this relational framework. By so doing, the paper seeks to better clarify the expected contribution of the different relational perspectives brought forward by CCT scholars to the realm of macromarketing, with a particular focus on methodological aspects.
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| 3. |
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| 4. |
- Martin, Diane M., et al.
(författare)
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More than one way to float your boat:Product use and sustainability impacts
- 2019
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Ingår i: Journal of Macromarketing. - : SAGE Publications. - 0276-1467 .- 1552-6534. ; 39:1, s. 71-87
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Tidskriftsartikel (refereegranskat)abstract
- Concern for sustainability crosses multiple areas of scholarly inquiry. At the macro level, sustainability research has focusedprimarily on institutional actors and systemic change efforts. At the consumer level, sustainability research has focused primarilyon consumer product choice and post-use disposal. Employing a practice theory lens, this study examines how consumerpractices during product use results in a wide variance in overall environmental sustainability impacts. Emerging practice config-urations illustrate the ways rules as meaning, at both the macro level institutional regulations and micro level of culturalexpectations shape consumer options. Practice configurations also illuminate the ways material marketplace resources, bothstagnated products and innovations, provide opportunity for variance. Finally, the competence element of practice varies betweena traditional consumer culture ethos and new practices vis-a-vis consumer resourcefulness. This study provides a contribution tothe link between macromarketing and consumer culture theory in the centrality of enforcement of both governmental levelregulations and consumer best practices for improved environmental sustainability.
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| 5. |
- Sandgren, Fredrik, 1967-
(författare)
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Toward a Simple Framework for Writing Histories of the Distributive Trades
- 2016
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Ingår i: Journal of Macromarketing. - : Sage Publications. - 0276-1467 .- 1552-6534. ; 36:3, s. 287-303
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Tidskriftsartikel (refereegranskat)abstract
- This article presents a simple analytic framework that can be used to write economic histories of the distributive trades whereboth retailing and wholesaling are systematically discussed. It is argued that a focus on the innovation of formats of distribution, inturn related to technological and organizational innovations and institutions, laws, rules and norms, is a fruitful approach whenanalyzing national histories of this economic sector and when making international comparisons. The framework is derived fromprevious historical studies, where a selection of ten major works is analyzed and discussed. The major strengths of the suggestedframework are that it is firmly grounded in previous discussions, but also that it is simple, focused on important aspects, and adaptableto any place or any time.
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| 6. |
- Ulver, Sofia
(författare)
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From Mundane to Socially Significant Consumption : An Analysis of How Foodie Identity Work Spurs Market Formation
- 2019
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Ingår i: Journal of Macromarketing. - : SAGE Publications. - 0276-1467 .- 1552-6534. ; 39:1, s. 53-70
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Tidskriftsartikel (refereegranskat)abstract
- How does dull turn into cool? Every now and then new markets emerge and consumption that used to be mundane and insignificant transforms into something socially significant. Using the theoretical lens of cultural system transformation, this research set out to analyze how consumers, through their identity work, unintentionally transform a market by negotiating its symbolic boundaries and expanding its borders in relation to their social surroundings. The results showed that consumer identity work contributes to forming the market by providing it with new symbolic meanings (epistemic, entertainment and erotic), by extending it with new discursive and material content (through epistemic refinement), and by expanding it through the provision (active and unintentional promotion of the consumption field to confirm their own identity) of new consumers. This research added to at least three ongoing conversations in marketing research; (i) to the macromarketing research stream on marketing systems by taking a cultural system perspective and recognizing the subtle but transformative impact of symbolic consumer meanings and identity work, (ii) to the consumer culture theory (CCT) research stream on market formation by highlighting consumers’ unintentional change of a market through intense identity struggle in their immediate social circle, and (iii) to both above streams by highlighting what makes identity struggle distinct at a mundane rather than more controversial or extraordinary market.
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| 7. |
- Yngfalk, Carl, 1980-, et al.
(författare)
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Creating the cautious consumer : Marketing managerialism and bio-power in health consumption
- 2015
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Ingår i: Journal of Macromarketing. - : SAGE Publications. - 0276-1467 .- 1552-6534. ; 35:4, s. 435-447
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Tidskriftsartikel (refereegranskat)abstract
- This study examines the power and potential of marketing in the proliferation of health discourses in society. More specifically, drawing on a Foucauldian bio-political framework, it undertakes a discourse analysis of a commercial weight-loss program and the service marketing managerialism it actualizes, focusing on the interactions between service workers and consumers. The study contributes to recent discussions concerning the governmentality of marketing and its effects on consumer well-being by showing how people are invested in identity work in which the body becomes a site of collective control in consumer culture. The study reveals how service marketing is infused with bio-power, which simultaneously spurs people to lose weight and constructs them as cautious consumers that embody increased levels of self-care, control, anxiety and stress. Finally, it is argued that this continuous creation of bodily distress functions as a key mechanism of the contemporary market economy under neoliberal capitalism.
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