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Sökning: L773:2246 2465 > (2014)

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  • Johansson, Marlene, et al. (författare)
  • Competing with the use of business model innovation : an exploratory case study of the journey of born global firms
  • 2014
  • Ingår i: Journal of Business Models. - 2246-2465. ; 2:1, s. 33-55
  • Tidskriftsartikel (refereegranskat)abstract
    • Purpose: The purpose of this article is to investigate how business models are used by born global firms to act upon new business opportunities and how they manage business model innovation over time to prosper and grow.Design/Methodology: The study is based on three exploratory case studies of born global firms in mobile communication, financial services and digital music distribution.   Findings: Three interrelated capabilities to manage business model innovation are articulated in the context of born global firms; sensing capabilities, entrepreneurial capabilities and relational capabilities and four propositions are formulated. We find that business model innovations are used as a tool by maturing born global firms to navigate the value chains and achieve international growth. We further propose that born global need the capabilities to balance different business model designs simultaneously and to manage its business model innovation in a timely manner.Originality: This article contributes to both the business model literature and research of international entrepreneurship. By putting business model research into the dynamic context of rapidly internationalizing born global firms, we contribute to the field of business model research with findings of how business models are used in the internationalization processes. Certain capabilities are needed to manage business model innovation for born global firms to dynamically use business models as a tool in the international growth overtime. 
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  • Petri, Carl-Johan, 1970- (författare)
  • Using an innovative price model to leverage the business model – The case of price model innovation in the largest Swedish taxi company
  • 2014
  • Ingår i: Journal of Business Models. - : Aalborg Universitetsforlag. - 2246-2465. ; 2:1, s. 56-70
  • Tidskriftsartikel (refereegranskat)abstract
    • Purpose: The purpose of the paper is to describe how the biggest Swedish taxi company (Taxi Kurir) developed an innovative price model to leverage the business model.Design/methodology/approach : The empirical data in the article describe Taxi Kurir’s development of a new price model. Data about the Swedish taxi market and about Taxi Kurir has been compiled though interviews and document studies. Detailed information about the background, development and implementation of Taxi Kurir’s new price model has been captured through interviews with representatives from Taxi Kurir.Findings : Based on both the empirical example, and other investigations, we have found that a company can create substantial changes in their price model, by just changing some of its basic characteristics. A well designed price model can contribute to leveraging the intentions of the business model.Practical implications : Most academic and practical texts about business models consider pricing to be an important component. However, they typically do not refer to the specifics of the price- or revenue models. According to the literature review in this paper, and the empirical findings, the configuration of a company’s price model should be aligned with its business model. This will contribute to leveraging the business model.Originality/value: The Swedish taxi market is one of the most deregulated in the world. Differently from most other countries, any individual or company can start and operate a taxi business. This case offers a unique description on how the biggest company in the market responded to the competition by introducing a fundamentally new price model, by making a small change in one of the dimensions in their existing price model.
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