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Sökning: LAR1:hh > Högskolan i Halmstad

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  • 2011 Baltic Congress on Future Internet and Communications
  • 2011
  • Proceedings (redaktörskap) (övrigt vetenskapligt)abstract
    • The proceedings contain 36 papers. The topics discussed include: evolutionary future Internet service platforms enabling seamless cross layer interoperability; taxonomical approach to the deployment of traceback mechanisms; a novel model for social networks; quality of experience based optimization of heterogeneous multimedia sessions in IMS; aquarema in action: improving the YouTube QoE in wireless mesh networks; on synthesis of dependable MAC protocol for two real-world WSN applications; enterprise security perimeter - e-mail server protection; an ontology approach to development of inter IHS communication subsystem ontology for intrusion handling systems in wireless LANs; a comparative study on cost-benefit analysis of fiber-to-the-home telecommunications systems in Europe; calculation of transmission probability in heterogeneous ad hoc networks; and performance analysis of non-beaconed IEEE 802.15.4 for high-confidence wireless communications.
  • 2012 2nd Baltic Congress on Future Internet Communications
  • 2012
  • Proceedings (redaktörskap) (övrigt vetenskapligt)abstract
    • The following topics are dealt with: smart applications; next generation WLAN; broadband infrastructure; network performance; network security; user-centric solutions; wireless systems; Internet of things; smart spaces; analog integrated circuits; traffic analysis; SoC; routing; and protocols. © 2012 IEEE
  • Aagerup, Ulf, 1969-, et al. (författare)
  • Green consumer behavior: Being good or seeming good?
  • 2016
  • Ingår i: Journal of Product & Brand Management. - 1061-0421. ; 25:3, s. 274-284
  • Tidskriftsartikel (refereegranskat)abstract
    • Purpose: This paper aims to expand the emerging field of symbolic green consumer behavior (GCB) by investigating the impact of anticipated conspicuousness of the consumption situation on consumers’ choice of organic products. In addition, the paper also explores whether self-monitoring ability and attention to social comparison information (ATSCI) influence GCB in situations of anticipated high conspicuousness.Design/methodology/approach: Two experiments test the study’s hypotheses.Findings: The results of both experiments show that the anticipation of conspicuousness has a significant effect on GCB. Moreover, in Experiment 2, this effect is moderated by consumers’ level of ATSCI but not by their self-monitoring ability.Research limitations/implications: Because ATSCI significantly interacts with green consumption because of the anticipation of a conspicuous setting, although self-monitoring ability does not, we conclude that social identification is an important determinant of green consumption.Practical implications: Marketers who focus on building green brands could consider designing conspicuous consumption situations to increase GCB.Social implications: Policymakers could enact change by making the environmental unfriendliness of non-eco-friendly products visible to the public and thus increase the potential for GCB.Originality/value: The results validate the emerging understanding that green products are consumed for self-enhancement, but also expand the literature by highlighting that a key motivating factor of GCB is the desire to fit in.
  • Aagerup, Ulf, 1969- (författare)
  • Intermediate Luxury Fashion : Brand Building via Fat Discrimination
  • 2016
  • Ingår i: 11th Global Brand Conference. - Saltaire, UK : Greenleaf Publishing. ; s. 23-28
  • Konferensbidrag (refereegranskat)abstract
    • Purpose: The purpose of this paper is to investigate if intermediate luxury fashion brands discriminate overweight and obese consumers.Design/methodology/approach: 1,454 intermediate luxury garments were tallied and measured in-store in London. The physical sizes of the garments were matched to the body sizes of the population, and a gap analysis was carried out in order to determine whether the supply of clothes match the relative importance of each market segment.Findings: While previous research shows that mass-market fashion companies do not discriminate overweight and obese consumers, intermediate luxury garments come in very small sizes compared to the individuals that make up the population.Research limitations/implications: The findings show that purveyors of intermediate luxury fashion limit assortments of garments so they avoid fat typical user imagery.Practical implications: Companies that market products that are sensitive to the typical user imagery can optimize their brands by limiting undesirable customer types access to their brands, provided that 1) they have the financial strength to reject customers whose image would be detrimental to the brand, 2) the companies are active in an industry in which people would tolerate customer rejection, and 3) they sell a product that actually can be denied undesirable customers.Social implications: The study shows that fat consumers are relegated to mass-market fashion but are excluded from intermediate luxury fashion. This constitutes a social inequality.Originality/value: The result of this study provides quantitative evidence that companies control assortments to exclude undesirable typical user imagery. It also delineates under which conditions they do it. This adds to the theory of user imagery.
  • Aagerup, Ulf, 1969- (författare)
  • The Impact of User Weight on Brands and Business Practices in Mass Market Fashion
  • 2010
  • Licentiatavhandling (övrigt vetenskapligt)abstract
    • Overweight people claim to be mistreated by the fashion industry. If they were, it would be in line with branding theory supporting the idea of rejecting fat consumers to improve user imagery for fashion brands. However, fashion companies do not confess to such practices.To shed some light on the subject, I have conducted two studies.The first attempts to illustrate what effect, if any, user imagery has on fashion brands. It is an experiment designed to show how the weight of users affects consumers’ perceptions of mass market fashion brands. The findings show that consumers’ impressions of mass market fashion brands are significantly affected by the weight of its users. The effect of male user imagery is ambiguous. For women’s fashion on the other hand, slender users are to be preferred.In the second study I examine what effects these effects have on assortments. I compare the sizes of mass market clothes to the body sizes of the population. No evidence of discrimination of overweight or obese consumers was found -quite the contrary.The reasons for these unexpected findings may be explained by the requirements a brand must fulfil to make management of the customer base for user imagery purposes viable. The brand must be sensitive to user imagery; a requirement that mass market fashion fulfils. However, it must also be feasible for a company to exclude customers, and while garment sizes can be restricted to achieve this, the high volume sales strategy of mass market fashion apparently cannot.
  • Aagerup, Ulf, 1969- (författare)
  • The influence of real women in advertising on mass market fashion brand perception
  • 2011
  • Ingår i: Journal of Fashion Marketing and Management. - Bingley : Emerald Group Publishing Limited. - 1361-2026. ; 15:4, s. 486-502
  • Tidskriftsartikel (refereegranskat)abstract
    • Purpose: The purpose of this paper is to investigate how the weight of ideal users affects the perception of mass market fashion brands. Design/methodology/approach: An experiment was carried out in which 640 university students replied to a web survey, rating the brand personality of jeans and shirts according to Aaker's Big Five construct. The garments were worn by thin, overweight, and obese models. Findings: The findings show that consumers' impressions of mass market fashion brands are significantly affected by the weight of ideal users. Slender models lead to the most positive brand perception followed by obese models. Overweight user imagery is for pure fashion brand building the least attractive kind. Research limitations/implications: A limitation of this study is the use of convenient student samples. Consequently, the generalization of the results beyond this convenience sample may be limited. It is further possible, even probable, that high fashion would suffer more from the negative imagery of overweight and obese users than mass market fashion. It would therefore be interesting to replicate this experiment using clothes of higher fashion grade and price. Practical implications: The demonstrated effects of user imagery support the industry practice of slim ideal female imagery. Social implications: The results inform the debate over skinny models vs real women in advertising. Originality/value: Previous research regarding the effectiveness of real women in advertising has been inconclusive. This paper demonstrates not only that model weight affects consumers' brand perception, but also how. © Emerald Group Publishing Limited.
  • Aagerup, Ulf, 1969- (författare)
  • To sell or not to sell : Overweight users’ effect on fashion assortments
  • 2010
  • Ingår i: Journal of Brand Management. - Basingstoke : Palgrave Macmillan. - 1350-231X. ; 18:1, s. 66-78
  • Tidskriftsartikel (refereegranskat)abstract
    • Overweight people claim to be mistreated by the fashion industry. Fashion companies disagree. Despite the controversy, actual research has been scarce. This study compares the sizes of clothes that the four leading mass-marketing fashion retailers in Sweden offer to the body sizes of the population. Although branding theory would support the idea of rejecting fat consumers to improve user imagery for fashion brands, such practices were not evident. The main contribution of this article is that it provides the first quantified empirical evidence on the theory of typical user imagery. In the discussion, it is posited that, although mass-market fashion brands should be susceptible to negative user imagery related to overweight and obese users, the companies avoid such problems by making garments that are not directly attributable to a specific brand, thus mitigating the negative effect of overweight and obese user imagery. © 2010 Macmillan Publishers Ltd.
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