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  • 2011 Baltic Congress on Future Internet and Communications
  • 2011
  • Proceedings (redaktörskap) (övrigt vetenskapligt)abstract
    • The proceedings contain 36 papers. The topics discussed include: evolutionary future Internet service platforms enabling seamless cross layer interoperability; taxonomical approach to the deployment of traceback mechanisms; a novel model for social networks; quality of experience based optimization of heterogeneous multimedia sessions in IMS; aquarema in action: improving the YouTube QoE in wireless mesh networks; on synthesis of dependable MAC protocol for two real-world WSN applications; enterprise security perimeter - e-mail server protection; an ontology approach to development of inter IHS communication subsystem ontology for intrusion handling systems in wireless LANs; a comparative study on cost-benefit analysis of fiber-to-the-home telecommunications systems in Europe; calculation of transmission probability in heterogeneous ad hoc networks; and performance analysis of non-beaconed IEEE 802.15.4 for high-confidence wireless communications.
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  • 2012 2nd Baltic Congress on Future Internet Communications
  • 2012
  • Proceedings (redaktörskap) (övrigt vetenskapligt)abstract
    • The following topics are dealt with: smart applications; next generation WLAN; broadband infrastructure; network performance; network security; user-centric solutions; wireless systems; Internet of things; smart spaces; analog integrated circuits; traffic analysis; SoC; routing; and protocols. © 2012 IEEE
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  • Aagerup, Ulf, 1969-, et al. (författare)
  • Self-enhancing green consumer behavior
  • 2015
  • Ingår i: Extended Revised Abstracts : 10th Global Brand Conference of the AM's Brand, Identity and Corporate Reputation SIG: April 27-29, 2015: Turku, Finland. - Turku : University of Turku. ; s. 1-5
  • Konferensbidrag (refereegranskat)abstract
    • Traditionally, research in the field of environmental sustainability has focused on how products’ functional benefits and consumers’ values and norms affect green consumer behavior. Consumers may however seek more than functional value from their green brands, value like e.g. status and identity. Thus, for organic products to be successful it may not be sufficient only to be good; they must also make their user seem good. If so, consumers would choose green products to a greater extent when they believe their consumption is visible to others. In order to test this an experiment was conducted. We predicted that participants would choose organic coffee to a greater extent if they knew that others would be able to observe their consumption choice. This proved to be correct as 43.5% in the private setting chose the more expensive organic drink, compared to 89.5% in the public scenario. The theoretical contribution of this study is thus that it demonstrates that green consumer behavior is at least in part driven by the outer directed symbolic need for social approval through self-enhancement. Practical implications are that businesses and regulators could increase the level of green consumption by making choice conspicuous.
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  • Aagerup, Ulf, 1969- (författare)
  • The Impact of User Weight on Brands and Business Practices in Mass Market Fashion
  • 2010
  • Licentiatavhandling (övrigt vetenskapligt)abstract
    • Overweight people claim to be mistreated by the fashion industry. If they were, it would be in line with branding theory supporting the idea of rejecting fat consumers to improve user imagery for fashion brands. However, fashion companies do not confess to such practices.
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  • Aagerup, Ulf, 1969- (författare)
  • The influence of real women in advertising on mass market fashion brand perception
  • 2011
  • Ingår i: Journal of Fashion Marketing and Management. - Bingley : Emerald Group Publishing Limited. - 1361-2026. ; 15:4, s. 486-502
  • Tidskriftsartikel (refereegranskat)abstract
    • Purpose: The purpose of this paper is to investigate how the weight of ideal users affects the perception of mass market fashion brands. Design/methodology/approach: An experiment was carried out in which 640 university students replied to a web survey, rating the brand personality of jeans and shirts according to Aaker's Big Five construct. The garments were worn by thin, overweight, and obese models. Findings: The findings show that consumers' impressions of mass market fashion brands are significantly affected by the weight of ideal users. Slender models lead to the most positive brand perception followed by obese models. Overweight user imagery is for pure fashion brand building the least attractive kind. Research limitations/implications: A limitation of this study is the use of convenient student samples. Consequently, the generalization of the results beyond this convenience sample may be limited. It is further possible, even probable, that high fashion would suffer more from the negative imagery of overweight and obese users than mass market fashion. It would therefore be interesting to replicate this experiment using clothes of higher fashion grade and price. Practical implications: The demonstrated effects of user imagery support the industry practice of slim ideal female imagery. Social implications: The results inform the debate over skinny models vs real women in advertising. Originality/value: Previous research regarding the effectiveness of real women in advertising has been inconclusive. This paper demonstrates not only that model weight affects consumers' brand perception, but also how. © Emerald Group Publishing Limited.
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  • Aagerup, Ulf, 1969- (författare)
  • To sell or not to sell : Overweight users’ effect on fashion assortments
  • 2010
  • Ingår i: Journal of Brand Management. - Basingstoke : Palgrave Macmillan. - 1350-231X. ; 18:1, s. 66-78
  • Tidskriftsartikel (refereegranskat)abstract
    • Overweight people claim to be mistreated by the fashion industry. Fashion companies disagree. Despite the controversy, actual research has been scarce. This study compares the sizes of clothes that the four leading mass-marketing fashion retailers in Sweden offer to the body sizes of the population. Although branding theory would support the idea of rejecting fat consumers to improve user imagery for fashion brands, such practices were not evident. The main contribution of this article is that it provides the first quantified empirical evidence on the theory of typical user imagery. In the discussion, it is posited that, although mass-market fashion brands should be susceptible to negative user imagery related to overweight and obese users, the companies avoid such problems by making garments that are not directly attributable to a specific brand, thus mitigating the negative effect of overweight and obese user imagery. © 2010 Macmillan Publishers Ltd.
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