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- Ihlström Eriksson, Carina, 1960-, et al.
(författare)
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Advertising in Ubiquitous Media Environments
- 2007
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Ingår i: Proceedings of the 30th Information Systems Research Seminar in Scandinavia, IRIS 30. Tampere, Finland. - Tampere, Finland : Department of Computer Sciences, University of Tampere, Finland. - 9789514470486 ; , s. 150-168
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Konferensbidrag (refereegranskat)abstract
- This paper address advertising in ubiquitous media environments by empirically discussing challenges suggested in previous research. We have performed 15 interviews, 4 workshops and 3 brainstorming sessions with publishers and advertisiers. Our findings agree with previous research but also point out several additional challeging issues. We conclude by suggesting that the publishers are well suited to take on the role as pervasive service providers and identify four specificchallenges related to that role: 1) How to develop models to produce and make use of consumer information dynamically over time in a ubiquitous media environment?; 2) How to adjust advertising to consumer preferences, i.e. advertising on consumer terms?; 3) In what ways can advertising be integrated with services/content adjusted to context? and 4) How to create an arena for building relations between consumers and advertisers as well as between advertisers?
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| 2. |
- Ihlström Eriksson, Carina, 1960-2017, et al.
(författare)
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Introducing the e-newspaper : Identifying initial target groups
- 2007
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Ingår i: Journal of Media Business Studies. - Abingdon : Routledge. - 1652-2354 .- 2376-2977. ; 4:3, s. 41-62
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Tidskriftsartikel (refereegranskat)abstract
- This article investigates how audience groups differ with respect to the adoption of new media services. The authors expand the existing framework of early adopters, which is heavily directed towards the technological aspects of a product, by including users that are more interested in the social and content-related aspects of media services. The objective is to identify and explore important audience groups that can be used as initial target groups for the introduction of the e-newspaper (a newspaper that is published on e-paper technology). Data was collected from 2976 respondents through the web sites of three Swedish newspapers. © 2007 Journal of Media Business Studies.
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| 3. |
- Åkesson, Maria, 1963-
(författare)
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Value proposition in m-commerce : exploring service provider and user perceptions
- 2007
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Ingår i: Proceedings of 6th Annual Global Mobility Roundtable. ; , s. 19-
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Konferensbidrag (refereegranskat)abstract
- Adoption of mobile services and m-business outcomes has not yet reached expectations. The uncertainties in m-commerce are still many occasioning a need to explore challenges and opportunities. This study provides empirical data on perceptions of value proposition in m-commerce from the supplier as well as the demand side. The first is addressed in an interview study with newspaper publishers that offer mobile services, and the second in a broad survey of 1388 mobile service users. The findings show that there are similarities as well as differences in perceptions of value held by service providers and users of mobile services. Ubiquity and service provider/user relationship were identified as general service characteristics whereas localization, personalization, convenience and socialization were identified to be mobile service value dimensions. The aim is to provide useful insights for service providers to better meet the market demands in consumer m-commerce.
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