SwePub
Sök i SwePub databas

  Utökad sökning

Träfflista för sökning "LAR1:hj ;spr:eng"

Sökning: LAR1:hj > Engelska

  • Resultat 1-10 av 19802
Sortera/gruppera träfflistan
   
NumreringReferensOmslagsbildHitta
1.
  • 5th FPGAworld CONFERENCE Book 2008
  • 2008
  • Samlingsverk (redaktörskap) (övrigt vetenskapligt/konstnärligt)abstract
    • The FPGAworld Conference addresses aspects of digital and hardware/software system engineering on FPGA technology.  It is a discussion and network forum for students, researchers and engineers working on industrial and research projects, state-of-the-art investigations, development and applications.  The book contains some presentations; for more information see (www.fpgaworld.com/conference).
  •  
2.
  •  
3.
  • A. Alkhamisi, Mahdi, et al. (författare)
  • A Monte Carlo Study of Recent Ridge Parameters
  • 2007
  • Ingår i: Communications in statistics. Simulation and computation. - 0361-0918 .- 1532-4141. ; 36:3, s. 535-547
  • Tidskriftsartikel (refereegranskat)
  •  
4.
  •  
5.
  •  
6.
  • Aagaard, Annabeth, et al. (författare)
  • Mapping the types of business experimentation in creating sustainable value : A case study of cleantech start-ups
  • 2021
  • Ingår i: Journal of Cleaner Production. - : Elsevier. - 0959-6526 .- 1879-1786. ; 279
  • Tidskriftsartikel (refereegranskat)abstract
    • In this study, business experimentation for sustainable value creation is explored through seven cleantech start-ups by applying the systemic combining approach. The findings reveal novel descriptions of six different business experimentation types. The study also advances our theoretical understanding of how the specific roles of learning, signaling, and convincing dominate each of the experimentation types differently and how each type of business experimentation has a distinct purpose. Furthermore, our findings propose how business experimentation types can be applied as a continuum as part of the cleantech start-ups’ sustainable value creation process. Hence, our study contributes theoretically to our understanding of business experimentation for sustainable value creation and how the different types are applied in cleantech start-ups. We conclude our treatise with managerial implications and outline fruitful future research avenues.
  •  
7.
  •  
8.
  •  
9.
  • Aagerup, Ulf, 1969- (författare)
  • Accessible luxury fashion brand building via fat discrimination
  • 2018
  • Ingår i: Journal of Fashion Marketing and Management. - Bingley : Emerald Group Publishing Limited. - 1361-2026 .- 1758-7433. ; 22:1, s. 2-16
  • Tidskriftsartikel (refereegranskat)abstract
    • Purpose: To investigate if accessible luxury fashion brands discriminate overweight and obese consumers.Design/methodology/approach: The physical sizes of garments are surveyed in-store and compared to the body sizes of the population. A gap analysis is carried out in order to determine whether the supply of clothes match the demand of each market segment.Findings: The surveyed accessible luxury garments come in very small sizes compared to the individuals that make up the population.Research limitations/implications: The survey is limited to London while the corresponding population is British. It is therefore possible that the mismatch between assortments and the population is in part attributable to geographic and demographic factors. The study’s results are however so strikingly clear that even if some of the effect were due to extraneous variables, it would be hard to disregard the poor match between overweight and obese women and the clothes offered to them.Practical implications: For symbolic/expressive brands that are conspicuously consumed, that narrowly target distinct and homogenous groups of people in industries where elitist practices are acceptable, companies can build brands via customer rejection.Social implications: The results highlight ongoing discrimination of overweight and obese fashion consumers.Originality/value: The study is the first to provide quantitative evidence for brand building via customer rejection, and it delineates under which conditions this may occur. This extends the theory of typical user imagery.
  •  
10.
  • Aagerup, Ulf, 1969-, et al. (författare)
  • Building a warm and competent B2B brand personality
  • 2022
  • Ingår i: European Journal of Marketing. - Bingley : Emerald Group Publishing Limited. - 0309-0566 .- 1758-7123. ; 56:13, s. 167-193
  • Tidskriftsartikel (refereegranskat)abstract
    • Purpose This study aims to investigate how business-to-business (B2B) companies build brand personality via the products they provide and via their interactions with customers. Design/methodology/approach A multiple case study, which spans 10 years, investigates via interviews, observations, workshops and document analysis how two fast-growing B2B companies selling industrial equipment to manufacturers build brand personality. Findings The studied companies concentrate on different brand personality dimensions depending on the activities in which they engage. By focusing on brand competence in the realm of the actual product and brand warmth in the realm of the augmented product, the companies manage to create a complete and consistent brand personality. Research limitations/implications The research approach provides in-depth knowledge on how the companies build brands for a specific type of B2B product. However, the article's perspective is limited to that of management and therefore does not take customer reactions into account. Practical implications The study describes how firms can build strong B2B brands by emphasizing competence in product design and R&D and warmth in activities related to sales and customer service. Originality/value The study introduces a conceptually consistent view of brand personality in the form of warm and competent brands to the B2B marketing literature. It builds on and contributes to the emerging research on B2B brand personality. By relating the companies' brand-building activities to the type of products they sell, this study illustrates how context affects B2B brand building, and by integrating brand personality theory with product levels and marketing philosophy, it extends previous theory on B2B branding.
  •  
Skapa referenser, mejla, bekava och länka
  • Resultat 1-10 av 19802
Typ av publikation
tidskriftsartikel (8685)
konferensbidrag (6669)
bokkapitel (1847)
rapport (708)
doktorsavhandling (483)
annan publikation (433)
visa fler...
samlingsverk (redaktörskap) (268)
forskningsöversikt (190)
bok (158)
recension (145)
licentiatavhandling (135)
proceedings (redaktörskap) (77)
patent (4)
konstnärligt arbete (1)
visa färre...
Typ av innehåll
refereegranskat (14167)
övrigt vetenskapligt/konstnärligt (4966)
populärvet., debatt m.m. (665)
Författare/redaktör
Heshmati, Almas (330)
Sandkuhl, Kurt, 1963 ... (298)
Fridlund, Bengt (296)
Pakpour, Amir H. (276)
Bagga-Gupta, Sangeet ... (262)
Leisner, Peter (215)
visa fler...
Berg, Stig (206)
Hilletofth, Per (198)
Broström, Anders (197)
Johansson, Börje (188)
Welter, Friederike (173)
Falkmer, Torbjörn (158)
Granlund, Mats (153)
Ahlström, Gerd (152)
Svensson, Ingvar L (143)
Sandkuhl, Kurt (135)
Melin, Leif (127)
Karlsson, Charlie (121)
Lin, Chung-Ying (121)
Chirico, Francesco (115)
Wiklund, Johan (114)
Nordqvist, Mattias (114)
Jarfors, Anders E.W. ... (112)
Davidsson, Per (105)
Andersson-Gäre, Boel (103)
Kåreholt, Ingemar, 1 ... (100)
Ahl, Helene, 1958- (100)
Brundin, Ethel (98)
Elgh, Fredrik, 1971- (97)
Foss, Lene (96)
Hansbo, Peter (96)
Hertz, Susanne (95)
Andersson, Martin (94)
Karlsson, Charlie, 1 ... (93)
Matsushita, Taishi (93)
Mellander, Charlotta (91)
Granlund, Mats, 1954 ... (90)
Naldi, Lucia, 1974- (88)
Zanella, Caterina (85)
Enskär, Karin (85)
Westlund, Hans (84)
Magnusson, Tomas (84)
Johansson, Ulf (84)
Belov, Ilja (84)
Finkel, Deborah (83)
Green, Dido (82)
Diószegi, Attila, 19 ... (82)
Wagman, Petra (82)
Sundström, Gerdt (81)
Johansson, Boo (80)
visa färre...
Lärosäte
Jönköping University (19802)
Linköpings universitet (845)
Linnéuniversitetet (714)
Göteborgs universitet (461)
Högskolan i Skövde (411)
Örebro universitet (400)
visa fler...
Kungliga Tekniska Högskolan (314)
Umeå universitet (283)
Karolinska Institutet (273)
Lunds universitet (272)
Chalmers tekniska högskola (271)
Stockholms universitet (224)
Högskolan i Borås (222)
Mälardalens universitet (211)
Uppsala universitet (208)
Karlstads universitet (176)
Högskolan i Gävle (162)
Högskolan i Halmstad (140)
Blekinge Tekniska Högskola (115)
Högskolan Kristianstad (109)
Högskolan Dalarna (101)
RISE (100)
Malmö universitet (99)
Högskolan Väst (74)
Mittuniversitetet (68)
Södertörns högskola (68)
Handelshögskolan i Stockholm (55)
Luleå tekniska universitet (41)
VTI - Statens väg- och transportforskningsinstitut (32)
Gymnastik- och idrottshögskolan (15)
Marie Cederschiöld högskola (13)
Sveriges Lantbruksuniversitet (12)
Röda Korsets Högskola (11)
Sophiahemmet Högskola (4)
Försvarshögskolan (2)
IVL Svenska Miljöinstitutet (2)
visa färre...
Språk
Forskningsämne (UKÄ/SCB)
Samhällsvetenskap (8908)
Medicin och hälsovetenskap (3820)
Teknik (2656)
Naturvetenskap (1817)
Humaniora (457)
Lantbruksvetenskap (50)

År

Kungliga biblioteket hanterar dina personuppgifter i enlighet med EU:s dataskyddsförordning (2018), GDPR. Läs mer om hur det funkar här.
Så här hanterar KB dina uppgifter vid användning av denna tjänst.

 
pil uppåt Stäng

Kopiera och spara länken för att återkomma till aktuell vy