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Sökning: LAR1:miun > (2010-2014) > Fuchs Matthias

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1.
  • Canadi, Michael, et al. (författare)
  • Application of QR Codes in Online Travel Distribution
  • 2010
  • Ingår i: Information and Communication Technologies in Tourism 2010. - Vienna, New York : Springer. ; , s. in print-
  • Konferensbidrag (refereegranskat)abstract
    • Mobile services support various situations in everyday life and with the spread of mobile internet and better equipped mobile devices mobile services are becoming increasingly important, especially in tourism. Mobile tagging, based on QR codes or similar approaches, offers a technique to increase the accessibility of mobile services. In this paper potential applications of QR Codes in tourism, and specifically within a cultural institution (the Mercedes-Benz Museum), are identified and prototypically implemented. In a second step, these application scenarios are evaluated within a test user study. Results show that both, usability and intention to use the services are potentially high and QR codes are able to provide additional comfort in accessing mobile content and services.
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2.
  • Canadi, M, et al. (författare)
  • Visualization of Customer Cards with 2D Codes
  • 2011
  • Ingår i: Information and Communication Technologies in Tourism 2011. - New York : Springer. ; , s. 215-227
  • Konferensbidrag (övrigt vetenskapligt/konstnärligt)
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  • Chekalina, Tatiana, 1979-, et al. (författare)
  • A value co-creation perspective on customer-based brand equity model for tourism destinations : A Case from Sweden
  • 2014
  • Ingår i: Finnish Journal of Tourism Research (Matkailututkimus). - 1796-1300. ; 10:1, s. 8-24
  • Tidskriftsartikel (refereegranskat)abstract
    • This study aims at contributing to the development of the customer-based brand equity (CBBE) concept in a tourism destination setting by taking into account the value-co-creation approach. The components of the proposed model consist of the customers’ evaluation of the destination promise in terms of transforming tangible, intangible and social destination resources into tourists’ value-in-use. Moreover, destination brand awareness affects the evaluation of the destination promise, which, in turn, determines tourists’ behavioural intentions towards the destination. By implementing a web survey and using a linear structural equation modelling approach, the proposed model is empirically validated for the Swedish mountain destination of Åre. Results particularly show the significant contribution of customer benefits and value for money to create destination loyalty. The paper demonstrates that by monitoring unique destination and tourist-specific experience dimensions, destination management can control both the value-in-use for a customer and customer loyalty, thereby upgrade and evaluate its marketing strategy, and, finally, discover promising innovation potentials for highly experiential tourism products.
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  • Resultat 1-10 av 52
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