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Sökning: WAKA:ref > Jönköping University > Hertz Susanne

  • Resultat 1-10 av 51
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  • Agndal, Henrik, et al. (författare)
  • Market innovation in the transport and heavy vehicle market
  • 2015
  • Ingår i: Proceedings of the 27th Annual NOFOMA-Conference, Molde, 3-5 June, 2015..
  • Konferensbidrag (refereegranskat)abstract
    • PurposeThe purpose of this paper is to generate a greater understanding of the interrelatedness of new business models in the truck market and developments in the road transport sector.Design/methodology/approachBased on a three year research project in cooperation with a European heavy vehicle manufacturer, we present short case descriptions showing some of the main developments in the European trucking and transport markets. FindingsNew business models emerge both in the heavy vehicle and transportation markets, in complex ways involving multiple actors.  The impetus for the models can come from several direction but the final impact must be negotiated and cannot be planned by a single actor.Research limitations/implications The research looks at a selection of cases and business models to demonstrate changes and the relations between the markets, and does not claim to be exhaustive in terms of the different business models in the European market. Practical implications There is a distinct trend to greater specialization and the need for innovation to survive given the strong pressures in the commoditized transport market. Our findings show conflicting trends in terms of social implications, with improved ecological impact but the risk of worse conditions for driver. Original/valueThe paper considers the development of new business models and implications on the market from the point of view of the firms actually using the business models.  This shows how different business models can co-exist and involve different types of rationalities.
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  • Borgström, Benedikte, et al. (författare)
  • Enacting outsourcing : An innovation process perspective
  • 2010
  • Ingår i: Journal of Transport and Supply Chain Management. - : AOSIS. - 1995-5235 .- 2310-8789. ; 4:1, s. 1-21
  • Tidskriftsartikel (refereegranskat)abstract
    • Much research has been done on outsourcing. However, we still know little about outsourcing based on a social process view on innovation. Outsourcing is an innovation as a logistics-related process that is perceived as new by the adopter. We will explore and analyse an outsourcing idea, its development and implementation, from an innovation perspective. The development is studied in a qualitative, long-term process study. The analysis draws on Hoholm’s (2009) model of innovation processes. It extends the applicability of this innovation model and its methodology of following the action into logistics and supply chain management (SCM) research. The outsourcing process is an innovation that develops in a rational way based on the incremental process because of its actor-network and simultaneous reflection. Interactions and confrontations come about because of involved contrary forces such as competing objectives. The model explains the practice of SCM innovation and increases the understanding of dynamics and complexity. The process study brings insights to cause-effect relations in the development of outsourcing that are consequential to innovative logistics and SCM.
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  • Borgström, Benedikte, et al. (författare)
  • Power issues when integrating supply chains
  • 2007
  • Ingår i: Finanza Marketing e Produzione (Financing, Marketing and Production). - 1593-2230. ; XXV:1
  • Tidskriftsartikel (refereegranskat)
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  • Borgström, Benedikte, et al. (författare)
  • Strategic development of third-party logistics providers (TPLs) : “Going under the floor” or “raising the roof”?
  • 2021
  • Ingår i: Industrial Marketing Management. - : Elsevier. - 0019-8501 .- 1873-2062. ; 97, s. 183-192
  • Tidskriftsartikel (refereegranskat)abstract
    • Contemporary (third-party logistics providers) TPLs are in danger of being stuck in the middle, unable to perform customer adaptation as well as before and unable to achieve sufficient economies of scale. This conceptual paper aims to explore challenges facing the strategic development of TPLs within a context of increased digitalization, e-commerce and servitization. There are two apparent strategic paths. Under circumstances of strong price pressure, there is demand for standardized TPL services offering simplicity, minimalism and functionality based on digitalization, e-commerce and servitization. Alternatively, with market developments responsive to supply chain complexity, digitalization, e-commerce and servitization enable development towards innovation and change. We conclude that these developments do not invalidate existing frameworks for TPL strategies but contribute alternative strategies. We formulate three propositions for each strategic path. To avoid being stuck in the middle, TPLs are encouraged to either develop efficient services through servitized logistics chains and digital solutions or develop advanced solutions to integrate the consumer into the logistics network system through competencies to control increased levels of complexity.
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  • Resultat 1-10 av 51

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