| 1. |
- Amsteus, Martin
(författare)
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A Valid Matter for Managerial Foresight
- 2012
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Ingår i: Journal of Futures Studies. - 1027-6084. ; 17:2, s. 59-74
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Tidskriftsartikel (refereegranskat)abstract
- The purpose of this paper is to qualitatively assess the validity of the managerial foresight concept. Social, environmental and technological aspects of past developments of a company, as well as self reported managerial behavior are interpreted and analyzed in terms of foresight and in terms of eight sub-components of the managerial foresight concept. The results of the study reveal that developments of the company and the managers’ behavior may be interpreted in terms of their foresight. It appears that individuals rather than structured procedures have been the ones who decide and define technology and operations. Evidence is provided for the construct validity of a definition of managerial foresight and for the potential significance of specific individuals’ foresight. Qualitative empirical evidence is added to theexistent pool of quantitative evidence for the construct validity of the managerial foresightconcept. The potential importance of foresight at the level of individual managers’ is illustrated.
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| 2. |
- Amsteus, Martin, 1972-, et al.
(författare)
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Chocolate or Succulent Chocolate : the impact of sensory descriptions on choice
- 2016
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Ingår i: International Journal of Business and Social Science. - : Center for Promoting Ideas. - 2219-1933 .- 2219-6021. ; 7:6, s. 213-224
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Tidskriftsartikel (refereegranskat)abstract
- The purpose of this study is to test the impact of sensory descriptions on customer propensity to select among appetizers, main courses and desserts in restaurants. It is proposed that sensory descriptions lead to decreased customer propensity to select an appetizer, unchanged customer propensity to select a main dish, and increased customer propensity to select a dessert. A field experimental design was used to test the hypotheses on menus through Chi-square on a total of 1367 measures. The results show, in line with the hypotheses, that sensory descriptions have a statistically significant negative impact on propensity to select an appetizer; virtually no impact on the propensity to select a main course; and a positive but not statistically significant impact on the propensity to select a dessert. The results problematize the notion that sensory descriptions make customers choose a specific dish from a restaurant’s menu. The results are limited to the field setting in that original menus were used as controls. Managers may want to be cautious when deploying sensory descriptions on appetizers and more generous when deploying them on desserts.
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| 3. |
- Amsteus, Martin, 1972-, et al.
(författare)
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Colors in Marketing : A Study of Color Associations and Context (in) Dependence
- 2015
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Ingår i: International Journal of Academic Research in Business and Social Sciences. - : Center for Promoting Ideas. - 2308-3816 .- 2222-6990. ; 6:3, s. 32-45
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Tidskriftsartikel (refereegranskat)abstract
- Mirroring an increasing awareness of the importance of colors, today marketing managers are paying increasing attention to the deployment of color in marketing as well as to the applicability of universal color associations. Two colors considered to carry several specific universal associations are blue and black. Consequently, the purpose of this study is to assess the contextual independence/dependence of consumers’ associations with the colors blue and black. Associative learning theory was deployed to specify the hypotheses. The hypotheses were tested through a paired sample t-test. The results show that the universal associations with the colors are different from the associations with the colors when they are displayed in a specific context. The implications for further research and limitations of the study are presented. Managers may want to consider the associations colors have in the specific context rather than relying on universal associations of colors.
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| 4. |
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| 5. |
- Amsteus, Martin
(författare)
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Managerial foresight : measurement scale and estimation
- 2011
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Ingår i: Foresight. - : Emerald Group Publishing Limited. - 1463-6689 .- 1465-9832. ; 13:1, s. 58-76
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Tidskriftsartikel (refereegranskat)abstract
- Purpose – This paper aims to develop and assess an instrument measuring managerial foresight. Design/methodology/approach – The paper outlines the construction and estimation of the instrumentthrough a seven-step process. A total of 57 preliminary Likert items were developed based on an extantreview and synthesis of definitions of foresight. The items were assessed through interviews andpre-testing. A preliminary instrument was administered to a selection of managers. Exploratory andconfirmatory factor analyses were employed to assess sub-scales and model fit. The instrument wasevaluated in terms of reliability and validity. Findings – The study demonstrates a valid and reliable 12 Likert item scale for measuring managerialforesight.Research limitations/implications – Managerial foresight can now be assessed and tested forassociation with, for example, managerial or organizational performance variables. Practical implications – Managers can now be assessed and compared in terms of foresight.Originality/value – In developing and estimating an instrument for measuring managerial foresight, thepaper advances foresight into a quantitatively measurable concept.
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| 6. |
- Amsteus, Martin, 1972-
(författare)
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Managerial foresight and firm performance
- 2011
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- Purpose – To specify what defines managerial foresight and to assess the association between managerial foresight and firm performanceMethodology/Approach – First, previous research was reviewed and foresight was defined. Second, an instrument for measuring managerial foresight was developed. Third, an empirical case served as an illustration and as anassessment of validity. Fourth, managerial foresight was tested for association with firm performance.Findings – Foresight was specified as behavior with eight sub-components. A moderate and statistically significant positive relationship between managers’ foresight and firm performance was found.Research implications – The empirical evidence for the importance of managerial foresight provides a strong rationale for further studies. In distinguishing eight sub-components of foresight, and developing a managerial foresight measurement instrument, the dissertation makes relating foresight to various research fields possible, both on individual managerial andorganizational levels.Practical implications – Managers may consider whether foresight is important to them or to their organization. Managers, practical foresight tools, foresight programs et cetera, may now be assessed and compared in terms of foresight.Originality/Value – The dissertation provides empirical evidence of the importance of managerial foresight to firm performance. It conceives and advances foresight as a distinct construct. In developing and estimating aninstrument for measuring managerial foresight, the dissertation advancesforesight into a quantitatively measurable concept.
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| 7. |
- Amsteus, Martin
(författare)
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Managerial foresight: concept and measurement
- 2008
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Ingår i: Foresight. - : Emerald. - 1463-6689 .- 1465-9832. ; 10:1, s. 53-66
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Tidskriftsartikel (refereegranskat)abstract
- Purpose – The purpose of this paper is to establish what foresight is, to review past usages anddefinitions of foresight and to synthesize them into one generic definition, in order to make the conceptmeasurable.Design/methodology/approach – A discussion on how to classify variables in the social sciencesserves as the starting-point. Next, a review of past definitions and usages of the concept foresight isfollowed by further analysis and then synthesizing of the generic definition. The generic definition isfinally compared and contrasted with the related concepts of forecasting, strategic analysis, andintuition.Findings – Foresight is defined as behavior along three dimensions: degree of analyzing presentcontingencies and degree of moving the analysis of present contingencies across time; degree ofanalyzing a desired future state or states a degree ahead in time with regard to contingencies undercontrol; and degree of analyzing courses of action a degree ahead in time to arrive at the desired futurestate.Research limitations/implications – The article makes foresight quantitatively measurable, which inturn makes it possible to empirically measure the existence of foresight among managers and to test therelationship between foresight and organizational performance.Practical implications – Practical foresight tools and programs, etc. can now be assessed andcompared by both practitioners and researchers.Originality/value – In identifying three fundamental behavioral dimensions of foresight, the articleconceives and advances foresight as a distinct concept that can be related to several research areas,both on individual (e.g. managerial) and organizational levels.
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| 8. |
- Amsteus, Martin
(författare)
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Managers' foresight matters
- 2011
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Ingår i: Foresight. - : Emerald. - 1463-6689 .- 1465-9832. ; 13:2, s. 64-78
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Tidskriftsartikel (refereegranskat)abstract
- Purpose – To assess the relationship between the foresight of managers and firm performance.Design/methodology/approach – An evolutionary perspective is deployed to specify thepresumed relationship between managerial foresight and firm performance measures. Apositive relationship between managerial foresight and firm performance is proposed. Thehypothesis is tested through Spearman’s rho, on Swedish managers, and firms in the computerprogramming industry. Managers’ foresight as well as performance is assessed as indexes.Findings – A moderate and statistically significant positive relationship between managers’foresight and firm performance.Theoretical implications – There is support for the theoretical relationship betweenmanagerial foresight and firm performance. There is a strong rationale for further studies.Originality/value – The paper provides empirical evidence regarding the importance ofmanagerial foresight for firm performance.
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| 9. |
- Amsteus, Martin, 1972-, et al.
(författare)
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Scent in Mail : The Effect of Scented Direct Mailings
- 2015
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Ingår i: Journal of Economics and Behavioral Studies. - 2220-6140. ; 7:6, s. 24-33
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Tidskriftsartikel (refereegranskat)abstract
- The purpose of the present study is to test the effect of scent on response time and sales in direct mailings. It is proposed that congruent scent influences response time and sales in direct mailings. A total of 1571 direct mailings were sent out.The hypotheses were tested through a Mann-Whitney U test and a Wilcoxon signed-rank test. The results show that scent influences response time to direct mailings but that it does not influence sales.Future research should perform exploratory studies to test the effect of scent with regard to various forms of direct marketing and offerings as well as in general product and service contexts. Managers may want to consider scenting direct mailings when a fast response is critical. The result provides empirical support for the idea that scent has an effect on response time in direct mailings.
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| 10. |
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