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- Andersson, Tommy D., 1947, et al.
(författare)
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Event portfolios: asset value, risk and returns
- 2017
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Ingår i: International Journal of Event and Festival Management. - 1758-2954 .- 1758-2962. ; 8:3, s. 226-243
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Tidskriftsartikel (refereegranskat)abstract
- Purpose – The research question addressed is whether an event portfolio analysis rooted in financial portfolio theory can yield meaningful insights to complement two approaches to event portfolios. The first approach is extrinsic and rooted in economic impact analysis where events need to demonstrate a financial return on investment. In the second approach events are valued ally, with every event having inherent value and the entire portfolio being valued for its synergistic effects and contribution to social and cultural goals. The paper aims to discuss these issues. Design/methodology/approach – Data from visitors to four events in the Sunshine Coast region of Australia are analyzed to illustrate key points, including the notion of “efficient frontier.” Findings – Conceptual development includes an examination of extrinsic and intrinsic perspectives on portfolios, ways to define and measure value, returns, risk, and portfolio management strategies. In the conclusions a number of research questions are raised, and it is argued that the two approaches to value event portfolios can be combined. Research limitations/implications – Only four events were studied, in one Australian local authority. The sample of residents who responded to a questionnaire was biased in terms of age, education and gender. Social implications – Authorities funding events and developing event portfolios for multiple reasons can benefit from more rigorous analysis of the value created. Originality/value – This analysis and conceptual development advances the discourse on portfolio theory applied to event management and event tourism.
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| 2. |
- Andersson, Tommy D., 1947, et al.
(författare)
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Exploring Factors that Influence Event Sponsorship
- 2011
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Ingår i: Management Culture in the 21st Century. Proceedings of the European Academy of Management 11th Annual Meeting. - 9789985982471
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Konferensbidrag (refereegranskat)abstract
- This article contributes to sponsorship research as well as to event management theory and practice by systematically examining a number of factors that influence grant and sponsorship revenue for events (festivals). Data from 260 festival managers in Australia, Norway, Sweden and UK are compared with respect to their events’ revenue sources, ownership and other factors thought to influence revenue. Statistical tests reveal that event size (i.e., attendance), professionalism (as measured by staff numbers) and the "fit" between event and sponsor (as measured by type of event correlated with sponsor type and grant sources) significantly affect event revenue, and a number of practical management implications are discussed. Future research needs and theory development are discussed in the conclusions, focused on a new set of propositions derived from the analysis.
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| 3. |
- Andersson, Tommy D., 1947, et al.
(författare)
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Factors Influencing Grant and Sponsorship Revenue for Festivals
- 2013
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Ingår i: Event Management. - 1525-9951. ; 17:3, s. 195-212
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Tidskriftsartikel (refereegranskat)abstract
- This article contributes to event management theory and practice, and more generally to sponsorship research, by examining grant and sponsorship revenue for festivals. In particular, a number of factors that appear to influence the amounts and sources of external revenues are examined for significant differences. Data obtained from 260 festival managers in Australia, Norway, Sweden, and UK are compared with respect to their events’ revenue sources, ownership, and other factors thought to influence revenue. Statistical tests reveal that festival size (i.e., attendance), professionalism (as measured by staff members), and the “fit” between event and sponsor (as measured by type of event correlated with different sponsors and grant sources) significantly affect festival revenue. It is argued in the conclusion that by applying certain strategies festival managers can enhance their external revenue generation and support. Future research needs and theory development are discussed in the conclusions, focused on a new set of propositions derived from the analysis.
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- Andersson, Tommy D., 1947, et al.
(författare)
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Introduction
- 2012
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Ingår i: Festival and Event Management in Nordic Countries. - New York : Abingdon & New York: Routledge. - 9780415695695 ; , s. 1-4
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Bokkapitel (övrigt vetenskapligt/konstnärligt)
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