| 1. |
- Gration, D., et al.
(författare)
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Resident valuation of planned events: An event portfolio pilot study
- 2016
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Ingår i: Event Management. - 1525-9951. ; 20:4, s. 607-622
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Tidskriftsartikel (refereegranskat)abstract
- Residents of the Sunshine Coast region in Queensland, Australia, were surveyed on the subject of planned events in their region with the main aim of determining how and why they value events. It was revealed that residents gained considerable use value from events that they attended as audience or otherwise participated in, expressed strong support for a range of events (with a preference for community festivals), and overall did not believe that problems or costs were serious. Residents also indicated strong nonuse values (being existence, option, and bequest values) for events in general. Our findings are positioned within the body of literature concerning impact assessment (specifically, resident perceptions and attitudes towards events), valuation (i.e., the worth of events), and policy and strategy concerning community events and event tourism. © 2016 Cognizant, LLC.
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| 2. |
- Andersson, Tommy D., 1947, et al.
(författare)
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Balancing value and risk within a city's event portfolio: an explorative study of DMO professionals' assessments
- 2020
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Ingår i: International Journal of Event and Festival Management. - : Emerald. - 1758-2954. ; 11:4, s. 413-432
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Tidskriftsartikel (refereegranskat)abstract
- Purpose - This study aims to advance both theory and praxis for event portfolio management in cities and destinations. An experiment has been conducted with professional event practitioners in a city to determine their opinions and strategies for balancing value and risk within their event portfolio. The first objective is to rank 14 of the city's recurring events in terms of both value and risk. Second, the events are plotted in a two-dimensional chart of value versus risk with the objective to differentiate between the 14 events. The third objective is to describe the event characteristics that event professionals associate with value and risk. Design/methodology/approach - Results derive from an experiment involving the forced Q-sort procedure and professional event managers from a city renowned as an "event capital". Empirical evidence is analysed by the constant comparative method of how events are being evaluated by ten professionals working for a DMO. Findings - Economic impact and image effects are characteristics of high-value events as is an opportunity to create relations with event owners for future collaboration. Local community involvement is important for all events. The issue of portfolio fit was a common argument for weak-value events. Research limitations/implications - Results are based on the opinions of ten DMO employees in one large city. Conclusions help build event portfolio theory. Practical implications - The results and methods are useful for event strategists and evaluators. In particular, the management of event portfolios and policies covering events in cities and destinations can benefit from the documented method for explicitly balancing risks with perceived value. Social implications - A portfolio perspective is also suggested as an approach to analyse the total tourist attractions portfolio of a destination. Originality/value - Opinions regarding public value and risk by civil servants who work with events have not been studied before. The constant comparative method produces results that can be applied to policies governing events. In terms of theory development, concepts from financial portfolio management, product portfolio management and risk management are used to develop event portfolio design and management, and insights are gained on trade-offs in the process. The plot of the events in a two-dimensional chart of value versus risk clearly differentiated the 14 events and is an original contribution.
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| 3. |
- Andersson, Tommy D., 1947, et al.
(författare)
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Specialization versus diversification in the event portfolios of amateur athletes
- 2020
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Ingår i: Scandinavian Journal of Hospitality and Tourism. - : Informa UK Limited. - 1502-2250 .- 1502-2269. ; 20:4, s. 376-397
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Tidskriftsartikel (refereegranskat)abstract
- This study explores the personal event portfolios of amateur athletes, differentiating between those who pursue a specialized career within one sport and those who diversify within multiple sports. The impetus for this paper was the observation made in previously published research that many sport-event tourists participate in multiple sports. The twin objectives of the study are to better understand highly involved participants and to draw implications that could contribute to the events' and the country's competitiveness in sport event tourism. The study also addresses the question of whether or not these portfolio choices emerge as involvement increases - in other words, do highly involved amateur athletes tend to specialize in one sport, as suggest by recreation specialization theory? A total of 6691 participants were surveyed online in five events (cross-country run, Nordic ski, half-marathon run, open-water swim, and road cycling), out of which 2329 were identified as pursuing a portfolio strategy. The major contributions of this paper include identification of a large number of significant differences between "specialized" and "diversified" portfolios. Planning and marketing implications that can potentially enhance the attractiveness of individual and collectively marketed events are also discussed.
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| 4. |
- Getz, D., et al.
(författare)
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Testing the event travel career trajectory in multiple participation sports
- 2020
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Ingår i: Journal of Sport and Tourism. - : Informa UK Limited. - 1477-5085 .- 1029-5399. ; 24:3, s. 155-176
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Tidskriftsartikel (refereegranskat)abstract
- This paper employs data from a large-scale survey of respondents from five mass-participation sport events in Sweden to test and develop the ‘event travel career trajectory’. The six inter-related hypotheses of the theoretical construct are examined, dealing with the evolution of participants’ motivations, event and destination choice criteria, and travel patterns and styles as their sport ‘involvement’ increases. Involvement has been measured by reference to both attitudes and event-travel activity. Analysis of data from over 6000 respondents reveals that these sport-event tourists progress along the career trajectory as they become significantly more involved. The most highly involved have significantly different preferences, preferring the accompaniment of a club or team; they spend a significantly larger amount of money on equipment, and self-improvement is a significantly stronger motivation. The most highly involved are more selective or demanding when it comes to choosing events, including more novelty seeking, wanting a party atmosphere, and favouring events with a higher reputation and prestige factor. They want a scenic/fast track or course and they have significantly different criteria for destination preferences, including a higher need for accessibility, quality services, strong reputation in sports, competence of event organizers, pleasant weather and attractive scenery. International participants have, on average, come further along the trajectory than domestic participants. In the concluding section, a dynamic explanation to the event travel career trajectory is suggested. Implications for destinations and events are discussed and further research needs are identified. © 2020 Informa UK Limited, trading as Taylor & Francis Group.
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