| 1. |
- Andersson, Tommy D., 1947, et al.
(author)
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Exploring Factors that Influence Event Sponsorship
- 2011
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In: Management Culture in the 21st Century. Proceedings of the European Academy of Management 11th Annual Meeting. - 9789985982471
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Conference paper (peer-reviewed)abstract
- This article contributes to sponsorship research as well as to event management theory and practice by systematically examining a number of factors that influence grant and sponsorship revenue for events (festivals). Data from 260 festival managers in Australia, Norway, Sweden and UK are compared with respect to their events’ revenue sources, ownership and other factors thought to influence revenue. Statistical tests reveal that event size (i.e., attendance), professionalism (as measured by staff numbers) and the "fit" between event and sponsor (as measured by type of event correlated with sponsor type and grant sources) significantly affect event revenue, and a number of practical management implications are discussed. Future research needs and theory development are discussed in the conclusions, focused on a new set of propositions derived from the analysis.
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| 2. |
- Andersson, Tommy D., 1947, et al.
(author)
-
Factors Influencing Grant and Sponsorship Revenue for Festivals
- 2013
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In: Event Management. - 1525-9951. ; 17:3, s. 195-212
-
Journal article (peer-reviewed)abstract
- This article contributes to event management theory and practice, and more generally to sponsorship research, by examining grant and sponsorship revenue for festivals. In particular, a number of factors that appear to influence the amounts and sources of external revenues are examined for significant differences. Data obtained from 260 festival managers in Australia, Norway, Sweden, and UK are compared with respect to their events’ revenue sources, ownership, and other factors thought to influence revenue. Statistical tests reveal that festival size (i.e., attendance), professionalism (as measured by staff members), and the “fit” between event and sponsor (as measured by type of event correlated with different sponsors and grant sources) significantly affect festival revenue. It is argued in the conclusion that by applying certain strategies festival managers can enhance their external revenue generation and support. Future research needs and theory development are discussed in the conclusions, focused on a new set of propositions derived from the analysis.
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