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- Juma Suluo, Said, et al.
(författare)
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Corporate Sustainability Practices in Tourism—Evidence from Tanzania
- 2020
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Ingår i: Tourism and Hospitality Planning & Development. - : Informa UK Limited. - 1479-053X .- 1479-0548. ; 20:5, s. 747-768
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Tidskriftsartikel (refereegranskat)abstract
- The purpose of this study is to explore the corporate sustainability practices undertaken in the tourism sector, drawing on evidence from Tanzania. The study extracted corporate sustainability-related information reported on the websites of tour operators and accommodation firms operating in Tanzania and conducted thematic analysis on the extracted information. The findings revealed that social services, economic prosperity, nature conservation and eco-efficiency are the main corporate sustainability practices. The tour operators generally put great emphasis on social service initiatives, which were operationalized through philanthropic contributions to community projects. Accommodation firms specifically emphasized eco-efficiency, nature conservation and economic prosperity. Although the conception of corporate sustainability of all the tourism firms seems to be the same, their practices were differentiated by differences in their nature of operations and resource capabilities. The findings imply that corporate sustainability practices are socially constructed and provide grounds to inform destination planning, development and management.
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| 2. |
- Juma Suluo, Said, et al.
(författare)
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The Effect of Corporate Sustainability Initiatives on the Financial Performance of Tourism Firms in Tanzania
- 2020
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Ingår i: The Operations Research Society of Eastern Africa journal. - 1821-7567 .- 2591-6947. ; 10:1, s. 23-42
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Tidskriftsartikel (refereegranskat)abstract
- This study investigated the effect of corporate sustainability initiatives on the financial performance of tourism firms in Tanzania. The data was collected from 304 firms comprising of tour operators and hotels operating in Tanzania. The data was analysed using structural equation modelling (SEM) technique. The results indicated that involvement in the community, economy, and ecoefficiency initiatives leads to higher financial performance of tourism firms. Specifically, involvement in community initiatives had the highest predictive power on financial performance while eco-efficiency initiatives had the lowest. The results imply that the influence of corporate sustainability initiatives on firm performance, in the study context, increases with increasing firm involvement in initiatives that have immediate benefits on community interests and little immediate benefits to firm interests – i.e. no quid pro quo. Conversely, the influence of firm corporate sustainability initiatives on firm financial performance is reduced with increased firm involvement in initiatives that have immediate benefits to firms’ self-interest and little immediate benefits to community interests. This study is one of the early attempts to examine the effect of corporate sustainability dimensions in the tourism industry in a Sub Saharan African (SSA) context. The study identifies important characteristics of corporate sustainability initiatives which determine the extent of initiatives’ influence on firm financial performance. The findings imply that firm managers in the SSA context need to design their corporate sustainability initiatives with a higher orientation towards initiatives that serves community interests more than firms’ self-interests.
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