| 1. |
- Ammirato, Salvatore, et al.
(författare)
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The use of social media for knowledge acquisition and dissemination in B2B companies : an empirical study of Finnish technology industries
- 2019
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Ingår i: Knowledge Management Research & Practice. - : Taylor & Francis Group. - 1477-8238 .- 1477-8246. ; 17:1, s. 52-69
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Tidskriftsartikel (refereegranskat)abstract
- Scholars and practitioners of knowledge management have paid increasing attention to the adoption of social media in business-to-business (B2B) setting for knowledge sharing; however, both the theoretical and empirical research in this domain are quite fragmented. The aim of this research is to deepen the understanding about the B2B companies’ awareness of the potentials of social media in improving their absorptive capacity and, consequently, if and how such companies deploy knowledge strategies based on social media adoption. We carried out an empirical survey of Finnish technology companies operating purely in B2B markets. Results highlight that social media adoption is still in a preliminary stage of development. Companies show a lack of awareness of the potentials of social media as a means for external knowledge acquisition and internal dissemination. Results suggest a strong need of a structured approach to the adoption of social media to overcome cultural and organisational barriers.
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| 2. |
- Aramo-Immonen, Heli, 1964-, et al.
(författare)
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Visualizing informal learning behavior from conference participants' Twitter data with the Ostinato Model
- 2016
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Ingår i: Computers in human behavior. - : Elsevier. - 0747-5632 .- 1873-7692. ; 55, s. 584-595
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Tidskriftsartikel (refereegranskat)abstract
- Network analysis is a valuable method for investigating and mapping the phenomena driving the social structure and sharing the findings with others. This article contributes to an emerging field of 'smart data' research on Twitter by presenting a case study of how community managers in Finland used this social media platform to construct an informal learning environment around an annually organized conference. In this empirical study we explore informal learning behavior in the project context, especially by analyzing and visualizing informal learning behavior from Twitter data using the Ostinato Model introduced in this paper. Ostinato is an iterative, user-centric, process-automated model for data-driven visual network analytics.
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| 3. |
- Jussila, Jari J., et al.
(författare)
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Social media utilization in business-to-business relationships of technology industry firms
- 2014
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Ingår i: Computers in human behavior. - : Elsevier. - 0747-5632 .- 1873-7692. ; 30, s. 606-613
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Tidskriftsartikel (refereegranskat)abstract
- Even today, it is a fairly common argument in business-to-business companies, especially in traditional industrial companies, that social media is only useful in the business-to-consumer sector. The perceived challenges, opportunities and social media use cases in business-to-business sector have received little attention in the literature. Therefore, this paper focuses on bridging this gap with a survey of social media use cases, opportunities and challenges in industrial business-to-business companies. The study also examines the essential differences between business-to-consumer and business-to-business in these respects. The paper starts by defining social media and Web 2.0, and then characterizes social media in business, and social media in business-to-business. Finally, we present and analyze the results of our empirical survey of 125 business-to-business companies in the Finnish technology industry sector. This paper suggests that there is a significant gap between the perceived potential of social media and social media use with customers and partners in business-to-business companies, and identifies potentially effective ways to reduce the gap.
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| 4. |
- Jussila, Jari J., et al.
(författare)
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Tuottavuusloikka sosiaalisen median avulla
- 2015
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Ingår i: TiedeAreena 2015. - Pori : Tampere University of Technology. - 9789521535710 - 9789521535727 ; , s. 26-27
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Konferensbidrag (refereegranskat)
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| 5. |
- Jussila, Jari J., et al.
(författare)
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Value added of social media in open innovation community : the perspective of a community hosting company that produces B2B products
- 2014
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Ingår i: AcademicMindTrek '14. - New York, NY : ACM Digital Library. - 9781450330060 ; , s. 118-124
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Konferensbidrag (refereegranskat)abstract
- Social media and open innovation communities are becoming increasingly important not only for business-to-consumer (B2C) companies, in which context they have resulted in relatively large and fast-growing research body, but increasingly also to the development of business-to-business (B2B) products and innovations. In order to find out how social media and open innovation communities can be used to create value for the development of B2B product, we selected a single case study research method. The selected single case represents a unique case regarding open innovation community and social media use in the development of complex B2B products.
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| 6. |
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