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- Biel, Anders, 1948, et al.
(författare)
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Habitual and value-guided purchase behaviour.
- 2004
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Ingår i: Invited paper presented at the Food 21 Symposium Towards Sustainable Production and Consumption, Uppsala, Sweden..
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Konferensbidrag (refereegranskat)
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- Biel, Anders, 1948, et al.
(författare)
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Habitual and value-guided purchase behaviour
- 2005
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Ingår i: Ambio: a journal of the human environment. ; 34:4/5, s. 360-365
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Tidskriftsartikel (refereegranskat)abstract
- Society increasingly requests that individuals adopt environmentally benign be-haviour. Information campaigns purported to change peoples attitudes are often regarded as a pre-requisite to install such changes. While such information may be a necessary step, it is not a sufficient condition. We argue that much everyday behaviour with environmental consequences is habitual in kind, and that little attention is given to information directed toward changing these habitual behav-iours. In other instances, behaviour is guided by values in a more reflective proc-ess. However, other information besides environmental consequences may draw a persons attention and affect behavioural choice. Using surveys and experimental studies targeting consumer behaviour, we have studied under what conditions different kinds of information is likely to influence people with varying levels of environmental concern. Based on results from these studies, implications for be-havioural change are discussed.
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