| 1. |
- Echeverri, Per, 1958-, et al.
(författare)
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Co-creation and co-destruction: : A practice-theory based study of interactive value formation
- 2011
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Ingår i: Marketing Theory. - : SAGE Publications. - 1470-5931 .- 1741-301X. ; 11:3, s. 351-373
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Tidskriftsartikel (refereegranskat)abstract
- Drawing on an empirical study of public transport, this paper studies interactive value formation at the provider—customer interface, from a practice—theory perspective. In contrast to the bulk of previous research, it argues that interactive value formation is not only associated with value co-creation but also with value co-destruction. In addition, the paper also identifies five interaction value practices — informing, greeting, delivering, charging, and helping — and theorizes how interactive value formation takes place as well as how value is intersubjectively assessed by actors at the provider—customer interface. Furthermore, the paper also distinguishes between four types of interactive value formation praxis corresponding with four subject positions which practitioners step into when engaging in interactive value formation.
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| 2. |
- Echeverri, Per, 1958-, et al.
(författare)
-
Value co-destruction : Review and conceptualization of interactive value formation
- 2021
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Ingår i: Marketing Theory. - : Sage Publications. - 1470-5931 .- 1741-301X.
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Tidskriftsartikel (refereegranskat)abstract
- The aim of this conceptual article is to both provide a critical review of research into value co-destruction (VCD) and outline a common conceptual framework in order to better understand and guide future research into VCD and value co-creation (VCC). This review finds that the VCD stream of research has followed two lines of enquiry: one that highlights the role of resources and service systems and another that focuses on practices. It further finds that some prior research has argued that a direct and reciprocal relationship exists between VCD and VCC, captured in the concept of interactive value formation (IVF). A synthesizing IVF framework is outlined which suggests that the alignment and misalignment both within practices and in-between different practices determines IVF, that is, VCD and VCC. The framework further suggests that IVF is both enabled and constrained by resources and service systems.
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