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Business transformation for a sustainable future
- 2021
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Samlingsverk (redaktörskap) (övrigt vetenskapligt/konstnärligt)abstract
- Interconnecting the concepts of sustainability, innovation and transformation, this book explains how organizations have successfully transformed themselves and wider society to foster a more sustainable future, and identifies the difficulties and challenges along the way. Part of the Principle of Responsible Management Education (PRME) series, the book promotes a strong voice for meeting sustainability challenges for transformative change in a globalized world through business education and practice.A transition to a more sustainable way of doing business can only be attained by combining technology with profound system innovations and lifestyle changes. The chapters in the book, each written by a strong and well-recognized team of researchers in the field, open up the discussion about a new partnership between sustainability, innovation, and transformation that includes the global society (big world), the biosphere (small planet), and also requires a deep mind shift. The book presents cases from business (including Ikea and Eataly) and other service networks including the Base of the Pyramid (BoP), and illustrates how these organizations have transformed themselves for a sustainable future. The research perspectives are macro (policies and legislation), meso (institutional practices) and micro (business practices and individual behavior). This book is where research meets real-world business and societal practice. The chapters are grounded in business research, specifically the interdependencies between sustainability, innovation, and transformation, which makes for a robust basis for describing, explaining, and understanding the complex challenges faced by business and society in the 21st century.The book is intended for graduate- and postgraduate-level students and executive education with implications for practitioners. Furthermore, it contributes to multidisciplinary research in the field of interaction between business and society with a view to extending the firm-centric view to encompass a broader, systemic, and dynamic understanding of business and societal transformation.
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- Edvardsson, Bo, 1952-, et al.
(författare)
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Cocreating Customer Value through Hyperreality in the Prepurchase Service Experience
- 2005
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Ingår i: Journal of Service Research. - : Sage Publications. - 1094-6705 .- 1552-7379. ; 8:2, s. 149-161
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Tidskriftsartikel (refereegranskat)abstract
- This article develops a new model depicting how organizations can help customers test out and experience a service prior to purchase and consumption or use. When customers buy a new car, for instance, they are allowed to test-drive it to get the feel of it. When customers wish to purchase services, it can be more difficult to provide customers with a “test drive.” In some service situations, service organizations can and do provide “test drives,” but it is suggested that such experiences take place in a simulated setting. This article introduces the notion of hyperreality, the simulated reality of a service experience. It also introduces the concept of the “experience room,” the place where the simulated experience takes place. Based on the existing literature, the authors apply six dimensions of experience rooms to demonstrate how organizations can cocreate value, in conjunction with the customer, through hyperreality in a preservice experience.
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- Edvardsson, Bo, 1952-, et al.
(författare)
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Quality Improvement in governmental services : The Role of change pressure exerted by the ‘market’
- 2006
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Ingår i: TQM Magazine. - : Emerald Group Publishing Limited. - 0954-478X .- 1758-6887. ; 18:1, s. 7-21
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Tidskriftsartikel (refereegranskat)abstract
- Purpose – The purpose of this paper is to explore the role of change pressure exerted by the “market” on governmental services in quality improvement processes. Two research questions are investigated. How can the role of external pressure exerted by customers and users, for quality improvement, be described and understood in governmental services? How can we understand the internal response (to external pressure exerted by customers and users, for change and quality improvement) as a strategic and cultural process?Design/methodology/approach – This study focuses on two main levels: the operational level, where we analyse how the service offerings (or concepts) are designed to meet the needs (and changing needs) of the customers/citizens, the design of the service process, and the formation of the service system in terms of resources, organisational structure and culture; and the strategic level, where we analyse the interdependence between service strategy and service culture. Three cases originating from governmental services in Sweden form the empirical basis for the study.Findings – First, the service concept must be in line with, and match, the target group to be served. If there is a gap the organisation will have an inherent quality problem. The second lesson is that the service process must be understood and accepted by both the employees and the users/customers. The results show that a lack of flexibility is a common reason behind quality problems. Involving customers more is one way of designing more flexibility. The third lesson is that the service system is also a question of the norms and values forming the basis for a service culture that supports the service process.Research limitations/implications – The article is based on just three cases from one country. More case studies are needed, and in different cultural contexts.Practical implications – The pressure for change exerted in governmental organisations is not very different when compared to commercial service companies. Customers are most often the same people, with the same – or similar – needs, expectations and requirements. Quality is assessed in more or less the same way. The differences seem to surface when we take into consideration how external changes exert pressure for change within the organisation, and in the design and delivery of governmental services.Originality/value – This article contributes to a theoretical point of departure for describing and analysing service quality improvement in a dynamic perspective, where both the key aspects of service strategy and service culture are taken into consideration. The empirical study shows that the framework is useful and produces fruitful empirical findings.
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- Enquist, Bo, 1950-, et al.
(författare)
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Circular Economy and Beyond : How Sustainable Business Practice Enables Transformation
- 2021
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Ingår i: 22nd CINET (Continuous Innovation Network) Conference. - Gothenburg.
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Konferensbidrag (refereegranskat)abstract
- The aim of this conceptual article is to explain how sustainable business practices enable transformation from a circular economy to a circular society. A sustainability business practice, which has a broader mission than just being firm-centric, implies a regenerative, but also a more societal meaning in interaction with transformation and innovation. The article uses multidisciplinary theory to suggest a conceptual model. The explanatory power is shown in an empirical investigation, through a qualitative approach, of three values-based enterprises: IKEA, Löfbergs, and Eataly. These three enterprises use circular thinking and innovation as proactive tools for identifying challenges and developing a transformation agenda in implementing the SDGs. This article contributes to the ongoing discussions on sustainability and service research by focusing on sustainability, innovation, and transformation by explicitly linking the adoption of sustainability to a circular economy using sustainable business-societal practices transformation to give an impact to the society to become more circular. As a conceptual study, the article has also identified previously unexplored connections between sustainability and service research and introduced new constructs on linking the adoption of sustainability to a circular economy. Keywords: circular economy; circular society; sustainability; transformation; service.
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- Enquist, Bo, 1950-, et al.
(författare)
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Corporate Social Responsibility for Charity or for Service Business?
- 2008
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Ingår i: The Asian Journal on Quality. - : Emerald. - 1598-2688. ; 9:1, s. 55-67
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Tidskriftsartikel (refereegranskat)abstract
- Following this introduction, this paper presents two conceptual and theoretical analyses – (i) CSR and its relation to profit and charity (ii) CSR as part of a service business model. The paper then illustrates these concepts using a comparative study of four service firms, with particular emphasis on their different CSR activities and how these affect the mission of each company. All four of the service companies are global actors with strong Service Brands (Edvardsson, Enquist and Hay, 2006) and a leading position in using CSR as a driving force for doing business: IKEA, Starbucks, H&M and the Body Shop. The paper then draws together the conceptual analysis and the case studies in a discussion of how CSR can be a proactive driver in the service business. Because of the limit space for a QMOD paper the focus is on the conceptual and theoretical analysis part and the empirical part and discussion/conclusion has to be further developed.
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