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Sökning: WFRF:(Fuoli Matteo)

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1.
  • Fuoli, Matteo, et al. (författare)
  • A model of trust-repair discourse
  • 2014
  • Ingår i: Journal of Pragmatics. - Elsevier. - 0378-2166. ; 74, s. 52-69
  • Tidskriftsartikel (refereegranskat)abstract
    • This article proposes a novel theoretical framework for examining trust-repair discourse. The model identifies two fundamental discourse strategies available to the trust-breaker when trust is at stake (i) to engage with and act upon the discourses that represent a potential source of distrust - neutralize the negative, (ii) to communicate a trustworthy discourse identity - emphasize the positive. These strategies are realized in discourse through the use of dialogic engagement and evaluative/affective language, respectively. The ultimate communicative goal of the strategies is that of promoting the addressees' positive (re-)assessment of the speaker's ability, integrity and benevolence. The model is applied to the analysis of the CEO letter published by BP one year after the Deepwater Horizon oil spill. The analysis has the twofold purpose of demonstrating the viability of the model and determining the discourse strategies deployed by the CEO to repair trust in the company after the accident.
2.
  • Fuoli, Matteo (författare)
  • A step-wise method for annotating APPRAISAL
  • 2015
  • Ingår i: Functions of Language. - John Benjamins Publishing Company. - 1569-9765. ; 25:2
  • Tidskriftsartikel (refereegranskat)abstract
    • Despite a growing awareness of methodological issues, the literature on APPRAISAL has not so far provided adequate answers to some of the key challenges involved in reliably identifying and classifying evaluative language expressions. This article presents a step-wise method for the manual annotation of APPRAISAL in text that is designed to optimize reliability, replicability and transparency. The procedure consists of seven steps, from the creation of a context-specific annotation manual to the statistical analysis of the quantitative data derived from the manually-performed annotations. By presenting this method, the article pursues the twofold purpose of (i) providing a practical tool that can facilitate more reliable, replicable and transparent analyses, and (ii) fostering a discussion of the best practices that should be observed when manually annotating APPRAISAL.
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  • Fuoli, Matteo (författare)
  • Assessing social responsibility: A quantitative analysis of Appraisal in BP’s and IKEA’s social reports
  • 2012
  • Ingår i: Discourse & Communication. - SAGE Publications Inc.. - 1750-4813. ; 6:1, s. 55-81
  • Tidskriftsartikel (refereegranskat)abstract
    • A growing public awareness of the potential negative impacts of corporate activities on the natural environment and society compels large companies to invest increasing resources in the communication of their responsible conduct. This article employs Appraisal theory in a comparative analysis of BP’s and IKEA’s 2009 social reports, each company’s record of their non-financial performance. The main objective is to explore how, through Appraisal resources, BP and IKEA construct their corporate identity and relationship with their stakeholders. The analysis reveals two markedly different approaches to the construction of a responsible corporate identity. While BP deploys interpersonal resources to portray itself as a trustworthy and authoritative expert, IKEA discloses itself as a sensitive and caring corporation, engaged in a continual effort to improve. These differences are interpreted in light of the legitimization challenges the two companies face.
7.
  • Fuoli, Matteo (författare)
  • Building a trustworthy corporate identity : A corpus-based analysis of stance in annual and corporate social responsibility reports
  • 2016
  • Ingår i: Applied Linguistics. - Oxford University Press. - 1477-450X.
  • Tidskriftsartikel (refereegranskat)abstract
    • This article presents a corpus-based analysis of stance in a specialized corpus of annual and corporate social responsibility (CSR) reports. It investigates how companies use stance expressions to construct and promote a positive corporate identity in order to gain the trust of the stakeholder groups that these texts target. The results show that companies profile distinct identities in annual and CSR reports. In annual reports, they use stance resources to portray themselves as unbiased, rational, and competent decision makers. In CSR reports, they present themselves as committed, honest, and caring corporate citizens. These discursive identities are interpreted as strategic self-representations that optimize the persuasive appeal of the reports by addressing the specific expectations of the target readerships. This study sheds some new light on the identity work performed by companies in their public discourse. It also provides novel insights into the impression management strategies used by companies in annual and CSR reports. Finally, it provides both linguists and business communication scholars with a robust descriptive basis for critically assessing financial and CSR reporting.
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  • Fuoli, Matteo, et al. (författare)
  • Combining corpus and experimental methods to study dialogic engagement in spoken discourse : an analysis of complement-taking predicates
  • 2016
  • Konferensbidrag (refereegranskat)abstract
    • The main objective of this paper is to challenge the treatment of first-person epistemic and evidential complement-taking predicates (CTPs) in Martin and White’s (2005) APPRAISAL theory, and to offer suggestions for improving the model. Based on the combined results of a corpus-based analysis of CTPs and of a psycholinguistic experiment, we demonstrate that several co-textual and situational factors play a significant role in speakers’ interpretation of the dialogic function of CTPs. We argue that a flexible approach is necessary to account for the multifunctional nature of CTPs in discourse, and that co-text and context need to be taken into account for an accurate analysis of these expressions.According to Martin and White (2005), CTPs such as I think and I believe are used by speakers and writers to signal that they take into consideration the possible existence of alternative viewpoints, and to make dialogic space for possible subsequent arguments. These predicates are classified as instances of dialogic expansion within the authors’ APPRAISAL framework (Martin & White, 2005: 98). They are set in contrast to expressions of dialogic contraction (e.g. obviously, however, but), which are used in discourse to challenge, resist or reject alternative value positions. In spoken discourse, however, CTPs do not appear to always perform an expanding function. In (1), for example, I think co-occurs with the dialogically contractive obviously, which seems to override the functional content of the CTP, making the turn as a whole relatively contractive.(1) B: I think he was \obviously trying to steer us in that direction [əә] and sort ofA: yesB: dropping hintsMartin and White (2005: 103) recognize that the function of ENGAGEMENT expressions “may vary systematically under the influence of different co-textualconditions, and across registers, genres and discourse domains.” These conditions, however, are not discussed in detail by the authors, nor have they been systematically investigated in the literature. In this study, we combine corpus- based and psycholinguistic methods to investigate the effect of different contextual factors on the dialogic function of CTPs.The study is conducted in two phases. First, an exploratory qualitative analysis of CTPs in the London-Lund Corpus (LLC) of spoken British English is carried out. The aim of the analysis is to identify some factors that may play a role in determining the dialogic force of CTPs, and generate hypotheses about their effects. In the second phase, a psycholinguistic experiment is conducted to test the effect of three of these factors on speakers’ interpretation of utterances containing CTPs. The results indicate that CTPs not only serve to expand the dialogic context in which they occur, but may also function to inhibit dialogue. Participant status, intonation contour and the co-occurrence of a contractive marker are shown to have a significant effect on the function of CTPs.This study contributes to our understanding of the pragmatic functions of CTPs. It also offers suggestions for the development of the APPRAISAL model and concrete guidelines for implementing the model in corpus analyses of spoken discourse. Finally, it demonstrates the usefulness of complementing corpus and experimental techniques to gain better insights into linguistic phenomena.
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10.
  • Fuoli, Matteo, et al. (författare)
  • Constructing trustworthiness through pictorial and multimodal metaphor : : an exploration of corporate visual rhetoric
  • 2014
  • Konferensbidrag (refereegranskat)abstract
    • Trust is a pervasive feature of social life and a basic element of both intimate and distant interpersonal relations. Every decision to trust other people, however, involves a certain degree of risk, as our ability to attain full knowledge of their intentions and motives is, in most situations, inescapably limited (Gambetta, 1988; Marková and Gillespie, 2008). Our decisions to trust others are thus influenced and guided by our subjective perceptions of their trustworthiness (Hardin, 2002; Linell and Keselman, 2011). These considerations apply not only to interpersonal relations between individuals, but also to those between business organizations and their stakeholders (Ingenhoff and Sommer, 2010).This paper investigates how large multinational corporations use images to construct a trustworthy corporate identity across different genres of business communication. We analyze a corpus of images collected from the websites of some of the world’s largest corporations operating in high-impact industries such as the oil and gas, banking and pharmaceutical sectors, where stakeholders’ trust is key to ensuring social legitimation and long-term viability. The goal of the analysis is to identify and describe the pictorial (monomodal) and multimodal metaphors (Forceville 1996, 2002; Forceville and Urios-Aparisi, 2009) employed by these companies to convey three fundamental attributes of trustworthiness: a) ability, which regards a company’s skills and expertise in a specific domain, b) integrity, which relates to its moral and ethical values, and c) benevolence, which refers to its care for and goodwill towards the stakeholders (Mayer et al., 1995; Ingenhoff and Sommer, 2010). Following Koller (2009), this paper emphasizes the centrality of pictorial and multimodal metaphor in companies’ discursive construction of their corporate identity, focusing on a specific and crucial dimension of corporate identity, i.e. trustworthiness. In addition, this study adds to the existing literature on metaphor by investigating how pictorial and multimodal metaphors are used, for persuasive purposes, in emerging genres of corporate communication. More generally, the study has the twofold aim of contributing to our knowledge of how trustworthiness is constructed through visual and multimodal resources, at the same time advancing our understanding of the discursive dynamics of trust, which is still limited and fragmentary (Linell and Keselman, 2011). 
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