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- Gidhagen, Mikael, 1969-, et al.
(författare)
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Communities as Resource-Integrating Actors.
- 2013
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Ingår i: QUIS13, The 13th International Research Symposium on Service Excellence in Management. ; , s. 105-106
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Konferensbidrag (refereegranskat)
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| 2. |
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| 3. |
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| 6. |
- Gidhagen, Mikael, PhD, 1969-, et al.
(författare)
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Service Marketing
- 2020
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Ingår i: Theories and perspectives in business administration. - Lund : Studentlitteratur AB. - 9789144127088 ; , s. 435-462
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Bokkapitel (övrigt vetenskapligt/konstnärligt)
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| 7. |
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| 8. |
- Gidhagen, Mikael, 1969-, et al.
(författare)
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The Orchestrating Firm : Value Creation in the Video Game Industry
- 2011
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Ingår i: Managing Service Quality. - : Emerald. - 0960-4529 .- 1758-8030. ; 21:4, s. 392-409
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Tidskriftsartikel (refereegranskat)abstract
- Purpose – The objective of this paper is to present an empirically founded outline of value creation and the orchestration of this process.Design/Methodology/Approach – A qualitative study of the video game industry was undertaken for which data were collected through use of both primary and secondary sources. The gathered data enabled a categorization of the industry, from both a user and a firm perspective, into different archetypical modes of value creation.Findings – The study adds to the understanding of value creation by illustrating that a firm can orchestrate the process through which value is created by being: (1) an inspirator; (2) an attendant, and; (3) a facilitator. In illustrating the continuity of this process, the paper introduces the orchestrating firm and the value emergence process.Research implications/limitations – In describing the modes through which interaction occurs within the video game industry, the paper provides an outline which can be used for investigations of value creation. This industry holds, however, certain features making the arguments presented in need of further research.Practical implications – Based on the empirical findings, an outline is provided for the allocation and deployment of internal resources in order to enable continuous value creation.Originality/Value – The paper empirically exemplifies how value creation is orchestrated by developing firms within the video game industry, and illustrates value creation as a continuous process; a value emergence process.
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| 9. |
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| 10. |
- Röndell, Jimmie, et al.
(författare)
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Co-governance in the consumer engagement process : facilitating multi-beneficial value creation
- 2016
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Ingår i: Journal of Strategic Marketing. - 0965-254X .- 1466-4488. ; 24:3-4, s. 327-345
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Tidskriftsartikel (refereegranskat)abstract
- This paper explores how consumer engagement (CE) in new media can become part of and support the everyday life of companies. Paradoxically, facilitating consumers’ engagement in activities such as co-developing products also implies companies ceding control over their value proposition to consumers. Subsequently, this evokes the issue of management or self-management of the CE process, making it vital to address the challenges of governing the facilitation of value co-creation in service ecosystems. By contextualising how activities within, and the co-governance of, the CE process are manifested, this paper discusses if and how consumers’ new media activities may offer multi-beneficial opportunities for value creation to both social and economic actors within a service ecosystem. The paper furthers the understanding of co-governance as a nexus, facilitating the CE process, which is essential for generating benefits for supplying companies, beyond traditional aspects of collaboration, monetary gains and loyal customers.
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