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Sökning: WFRF:(Hoffmann Per) > Jönköping University > Barriers seen by po...

Barriers seen by potential local providers of applications using location-based services

Uphaus, Per Ole (författare)
Ostfalia University of Applied Sciences, Wolfenbüttel, Germany
Neuper, Oliver (författare)
Ostfalia University of Applied Sciences, Wolfenbüttel, Germany
Beringer, Björn (författare)
Ostfalia University of Applied Sciences, Wolfenbüttel, Germany
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Hoffmann, Lukas (författare)
Ostfalia University of Applied Sciences, Wolfenbüttel, Germany
Langenmair, Simon (författare)
Ostfalia University of Applied Sciences, Wolfenbüttel, Germany
Ehlers, Annika (författare)
Jönköping University,IHH, Företagsekonomi,IHH, Media, Management and Transformation Centre (MMTC),Ostfalia University of Applied Sciences, Wolfenbüttel, Germany
Rau, Harald (författare)
Ostfalia University of Applied Sciences, Wolfenbüttel, Germany
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 (creator_code:org_t)
2019
2019
Engelska.
Ingår i: Adjunct Proceedings of the 15th International Conference on Location Based Services (LBS 2019), 11–13 November 2019, Vienna, Austria. ; , s. 251-258
  • Konferensbidrag (refereegranskat)
Abstract Ämnesord
Stäng  
  • This contribution focuses on obstacles in the adoption of location-based services (LBS) as a tool for potential providers of localised applications and content. The following key question needs to be answered: What are the key factors preventing LBS from being accepted in their full potential by potential providers and being used as an element of context marketing? In order to investigate restrictive factors of application of LBS in the German city of Brunswick (Braunschweig) and the surrounding county, this empirical study follows an inductive approach. Five guided focus group discussions were conducted with representatives of relevant sectors for potential LBS usage. These were identified as the tourism industry, the cultural industry, journalism, the trade and service sector and the sports industry.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)
SAMHÄLLSVETENSKAP  -- Medie- och kommunikationsvetenskap (hsv//swe)
SOCIAL SCIENCES  -- Media and Communications (hsv//eng)

Nyckelord

location-based services; (hyper-)local media communication; context marketing

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