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Sökning: WFRF:(Hommerberg Charlotte 1960 )

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1.
  • Don, Alexanne, et al. (författare)
  • The language of wine appreciation
  • 2011
  • Ingår i: Book of Abstracts : ISFC38, Negotiating difference: languages metalanguages, modalities, cultures. ; s. 20-20
  • Konferensbidrag (refereegranskat)abstract
    • This paper presents findings of an Appraisal analysis of a set of wine reviews composed by Robert Parker, one of the most influential critics of the industry. A set of texts was co-analysed by both researchers and the findings reviewed using reference to Parker’s own glossary of wine terms. The results provide new support for our recognition that semantic categories of Attitude are Field dependent. In order to accommodate the proliferation of semantic fields attracting evaluation in the texts, new sub-categories of Appreciation needed to be proposed, and these extensions to the present system will be the focus of the presentation.The Appraisal framework (see for example Martin & White 2005) categorises instances of evaluative language in authentic texts under three main areas: Attitude, Engagement, and Graduation. In this paper we focus on Attitude: Appreciation, and the evaluation of the products of human or natural creation. Sub- categories of Appreciation highlight semantic boundaries between terms that refer to either ‘social value’, ‘composition’, or ‘reaction’.Each sub-category of Appreciation has been extended in the light of our analysis, and we suggest that the Appraisal framework needs to be viewed as a semantic template capable of accounting for variation in meaning-making practices via such extensions based on analysis of field-specific corpora.
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2.
  • Fuoli, Matteo, et al. (författare)
  • Constructing trustworthiness through pictorial and multimodal metaphor : : an exploration of corporate visual rhetoric
  • 2014
  • Konferensbidrag (refereegranskat)abstract
    • Trust is a pervasive feature of social life and a basic element of both intimate and distant interpersonal relations. Every decision to trust other people, however, involves a certain degree of risk, as our ability to attain full knowledge of their intentions and motives is, in most situations, inescapably limited (Gambetta, 1988; Marková and Gillespie, 2008). Our decisions to trust others are thus influenced and guided by our subjective perceptions of their trustworthiness (Hardin, 2002; Linell and Keselman, 2011). These considerations apply not only to interpersonal relations between individuals, but also to those between business organizations and their stakeholders (Ingenhoff and Sommer, 2010).This paper investigates how large multinational corporations use images to construct a trustworthy corporate identity across different genres of business communication. We analyze a corpus of images collected from the websites of some of the world’s largest corporations operating in high-impact industries such as the oil and gas, banking and pharmaceutical sectors, where stakeholders’ trust is key to ensuring social legitimation and long-term viability. The goal of the analysis is to identify and describe the pictorial (monomodal) and multimodal metaphors (Forceville 1996, 2002; Forceville and Urios-Aparisi, 2009) employed by these companies to convey three fundamental attributes of trustworthiness: a) ability, which regards a company’s skills and expertise in a specific domain, b) integrity, which relates to its moral and ethical values, and c) benevolence, which refers to its care for and goodwill towards the stakeholders (Mayer et al., 1995; Ingenhoff and Sommer, 2010). Following Koller (2009), this paper emphasizes the centrality of pictorial and multimodal metaphor in companies’ discursive construction of their corporate identity, focusing on a specific and crucial dimension of corporate identity, i.e. trustworthiness. In addition, this study adds to the existing literature on metaphor by investigating how pictorial and multimodal metaphors are used, for persuasive purposes, in emerging genres of corporate communication. More generally, the study has the twofold aim of contributing to our knowledge of how trustworthiness is constructed through visual and multimodal resources, at the same time advancing our understanding of the discursive dynamics of trust, which is still limited and fragmentary (Linell and Keselman, 2011). 
3.
  • Fuoli, Matteo, 1984-, et al. (författare)
  • Optimising transparency, reliability and replicability: annotation principles and inter-coder agreement in the quantification of evaluative expressions
  • 2015
  • Ingår i: Corpora. - Edinburgh University Press. - 1755-1676. ; 10:3, s. 315-349
  • Tidskriftsartikel (refereegranskat)abstract
    • Manual corpus annotation facilitates exhaustive and detailed corpus-based analyses of evaluation that would not be possible with purely automatic techniques. However, manual annotation is a complex and subjective process. Most studies adopting this approach have paid insufficient attention to the methodological challenges involved in manually annotating evaluation - especially concerning transparency, reliability and replicability. This article illustrates a procedure for annotating evaluative expressions in text that facilitates more transparent, reliable and replicable analyses. The method is demonstrated through a case study analysis of APPRAISAL (Martin and White, 2005) in a small-size specialised corpus of CEO letters published by the British energy company, BP, and four competitors before and after the Deepwater Horizon oil spill of 2010. Drawing on Fuoli and Paradis's (2014) model of trust-repair discourse, we examine how ATTITUDE and ENGAGEMENT resources are strategically deployed by BP's CEO in the attempt to repair stakeholders' trust after the accident.
4.
  • Gustafsson, Anna W., et al. (författare)
  • ‘It is completely ok to give up a little sometimes’ : : Metaphors and Normality in Swedish Cancer Talk
  • 2018
  • Ingår i: Critical Approaches to Discourse Analysis across Disciplines. - 1752-3079. ; 10:1, s. 1-16
  • Tidskriftsartikel (refereegranskat)abstract
    • The clichéd conceptualization of cancer illness as a battle, which the patient can either win or lose, can be problematic. For patients referred to palliative care, it can cause feelings of guilt and failure. This framing of cancer, here referred to as ‘the battle script’, has been questioned in previous research, and there seems to be awareness among health practitioners that battle metaphors should be avoided. The aim of this paper is to shed light on this battle script by examining the discursive dynamics of metaphor use in a large corpus of Swedish blogs written by terminally ill patients. The study focuses on two common linguistic metaphors, kämpa [fight/struggle] and ge upp [give up]. These expressions have the potential to actualize the battle script, but do not necessarily do so, due to their ambiguous meanings. By analyzing the contextualized meaning of these two metaphors, we illustrate the normality of the battle script as well as the problem to handle the perceived normativity of the script. We also discuss discursive strategies used by the bloggers to handle the negative implications of the battle script.
5.
  • Hommerberg, Charlotte, 1960-, et al. (författare)
  • Appraisal and the language of wine appreciation : A critical discussion of the potential of the Appraisal framework as a tool to analyse specialised genres
  • 2015
  • Ingår i: Functions of language. - 0929-998X. ; 22:2, s. 161-191
  • Tidskriftsartikel (refereegranskat)abstract
    • This paper explores the language used by critics to appraise wine, at the same time investigating the validity and usefulness of categories in the Appraisal framework, as set out by Martin & White (2005). Our analysis of a corpus of wine reviews suggests that sub-categories of Appreciation — used to evaluate products, and non-human targets by reference to aesthetics and other values — may need extending or enhancing in terms of delicacy, depending on the register of the texts under investigation. An adapted version of the Appraisal system of Attitude is used as basis for our investigation. The assessment of our adapted model was carried out in the form of a comparison between two analysts’ independent annotations which function as a basis for a critical discussion of the proposed categories. The bulk of the paper discusses the relevance of our findings for the analysis of specialised genres in general, the field of wine criticism in particular and the application of the Appraisal model for discourse analysis. We conclude that the understanding and application of analytical categories is dependent on the analyst’s previous experience with the Appraisal model as well as acquaintance with the discourse field.
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6.
  • Hommerberg, Charlotte, 1960- (författare)
  • Argumentation in wine writing.
  • 2010
  • Ingår i: Proceedings of the First International Workshop on Linguistics Approaches to Food and Wine Description.. - Madrid : UNED University Press. - 9788436260892 ; s. 115-123
  • Konferensbidrag (refereegranskat)
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7.
  • Hommerberg, Charlotte, 1960- (författare)
  • Bringing consumption reviews into relief by combining appraisal and argumentation analysis
  • 2015
  • Ingår i: Text & Talk. - 1860-7330. ; 35:2, s. 155-175
  • Tidskriftsartikel (refereegranskat)abstract
    • Recent years have seen a rapid influx of reviews in the field of different aesthetic and consumption domains, which is indicative of the importance assigned by present-day society to what we choose to experience and consume. Given their prevalence, there is a need to find an adequate analytic framework which allows insightful understanding of the discursive construction of such reviews. This paper aims to propose such a framework by combining tools from the Appraisal model with ideas from argumentation theory. The combined methodology is demonstrated using one text from a corpus of wine reviews written by the extraordinarily influential wine critic Robert Parker. The analysis takes into consideration both meanings that are internal to the text and meanings that are text-external, so-called world knowledge. I argue that the technique of reconstruction adopted from argumentation theory helps to highlight and explain how the appraisal works in the text. The findings are generalizable to the extent that the methodology can be used for any type of review text, especially in the domain of present-day luxury consumption, which is not overtly argumentative but which can still be found to have an assessment-basis format that leads its readers towards a certain worldview that they are invited to co-construct and see as rational.
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8.
  • Hommerberg, Charlotte, 1960- (författare)
  • Bringing persuasive discourse into relief : Deciphering Robert Parker’s wine reviews by combining argumentation and appraisal analysis
  • 2012
  • Ingår i: CADAAD 2012, IV Conference, Critical Approaches to Discourse Analysis Across Disciplines, July 4-6, 2012 : Global Programme, Abstracts. ; s. 27-28
  • Konferensbidrag (refereegranskat)abstract
    • This paper presents an analysis of reviews written by world-renowned and extremely influential wine critic Robert Parker, an American ex lawyer raised on Coca-Cola in rural Maryland who promotes himself as a naïve country boy with a super nose. Parkerʼs wine assessments have become so influential that even prestigious Bordeaux wines are adapted to his taste to sell well on todayʼs ever more globalized wine market. As a result, his words have come to exercise considerable dominance in the institutional setting where his texts are staged.To decipher this exceptionally successful instance of contemporary rhetoric, a combination of argumentation theory and the SFL-anchored Appraisal model is used. The presentation also has the methodologically oriented aim of showing how argumentation analysis and Appraisal analysis can be combined as mutually supportive tools in order to arrive at an insightful understanding of the hierarchical organization of persuasive discourse.In addition, the choice of subject is intended to accentuate the increasing importance that consumption has come to have as a driving force for present-day life, raising awareness of and encouraging reflection on the effects of global consumption patterns on the existence of cultures. 
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9.
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10.
  • Hommerberg, Charlotte, 1960- (författare)
  • Hur vi talar om cancer
  • 2017
  • Annan publikation (populärvet., debatt m.m.)
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