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| 2. |
- Don, Alexanne, et al.
(författare)
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The language of wine appreciation
- 2011
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Ingår i: Book of Abstracts. ; , s. 20-20
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Konferensbidrag (refereegranskat)abstract
- This paper presents findings of an Appraisal analysis of a set of wine reviews composed by Robert Parker, one of the most influential critics of the industry. A set of texts was co-analysed by both researchers and the findings reviewed using reference to Parker’s own glossary of wine terms. The results provide new support for our recognition that semantic categories of Attitude are Field dependent. In order to accommodate the proliferation of semantic fields attracting evaluation in the texts, new sub-categories of Appreciation needed to be proposed, and these extensions to the present system will be the focus of the presentation.The Appraisal framework (see for example Martin & White 2005) categorises instances of evaluative language in authentic texts under three main areas: Attitude, Engagement, and Graduation. In this paper we focus on Attitude: Appreciation, and the evaluation of the products of human or natural creation. Sub- categories of Appreciation highlight semantic boundaries between terms that refer to either ‘social value’, ‘composition’, or ‘reaction’.Each sub-category of Appreciation has been extended in the light of our analysis, and we suggest that the Appraisal framework needs to be viewed as a semantic template capable of accounting for variation in meaning-making practices via such extensions based on analysis of field-specific corpora.
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| 3. |
- Hommerberg, Charlotte, 1960-
(författare)
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Argumentation in wine writing.
- 2010
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Ingår i: Proceedings of the First International Workshop on Linguistics Approaches to Food and Wine Description.. - Madrid : UNED University Press. - 9788436260892 ; , s. 115-123
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Konferensbidrag (refereegranskat)
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| 4. |
- Hommerberg, Charlotte, 1960-
(författare)
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Bringing persuasive discourse into relief : Deciphering Robert Parker’s wine reviews by combining argumentation and appraisal analysis
- 2012
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Ingår i: CADAAD 2012, IV Conference, Critical Approaches to Discourse Analysis Across Disciplines, July 4-6, 2012. ; , s. 27-28
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Konferensbidrag (refereegranskat)abstract
- This paper presents an analysis of reviews written by world-renowned and extremely influential wine critic Robert Parker, an American ex lawyer raised on Coca-Cola in rural Maryland who promotes himself as a naïve country boy with a super nose. Parkerʼs wine assessments have become so influential that even prestigious Bordeaux wines are adapted to his taste to sell well on todayʼs ever more globalized wine market. As a result, his words have come to exercise considerable dominance in the institutional setting where his texts are staged.To decipher this exceptionally successful instance of contemporary rhetoric, a combination of argumentation theory and the SFL-anchored Appraisal model is used. The presentation also has the methodologically oriented aim of showing how argumentation analysis and Appraisal analysis can be combined as mutually supportive tools in order to arrive at an insightful understanding of the hierarchical organization of persuasive discourse.In addition, the choice of subject is intended to accentuate the increasing importance that consumption has come to have as a driving force for present-day life, raising awareness of and encouraging reflection on the effects of global consumption patterns on the existence of cultures.
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| 5. |
- Hommerberg, Charlotte, 1960-, et al.
(författare)
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It is completely ok to not be in the fighting spirit mood all the time : Metaphors and normality in Swedish cancer talk
- 2016
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Ingår i: 6th Critical Approaches to Discourse Analysis Across Disciplines Conference, CADAAD 2016. - : University of Catania. ; , s. 118-119
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Konferensbidrag (refereegranskat)abstract
- Communication in palliative cancer care contexts involving health care professionals, patients and relatives takes place in an arena that merges medical expertise, lay understanding, ‘helpers’ and ‘sufferers’. Professional and private discourses co-exist in conversations about medical as well as existential matters. Such communication often draws on metaphors – conscious metaphors aiming to render the ungraspable graspable and unconscious metaphors which are so conventionalized that they are no longer perceived as metaphors.But incurable cancer diagnoses often entail emotional hypersensitivity and therefore unpredictable responses to language use (Sandgren et al. 2010). While metaphors have the potential to be empowering, they can also give rise to feelings like fear, helplessness and guilt, which is why particular attention has been devoted to the use of violence and battle metaphors in cancer talk (Semino et al. 2015; Hawkins 1999).The overarching goal of our study Metaphors in palliative cancer care (MEPAC), a Sweden-based three- year interdisciplinary research project involving linguists and health care researchers, is to strengthen the scientific foundation for health care professionals’ understanding and use of metaphors in Swedish palliative cancer care. We investigate the use of metaphors in personal blogs written by patients as well as relatives and in interviews with patients, relatives and health care professionals, carried out within the frames of the Centre for Collaborative Palliative Care, Linnaeus University, Sweden. The project is inspired by the UK-based study Metaphor in end-of-life care (MELC) and combines qualitative metaphor analysis with quantitative analysis using corpus tools adapted for Swedish.Our presentation highlights the blog data. We focus on how the use of metaphors sheds light on what is perceived as normal when living with incurable cancer and discuss whether the use of metaphorical expressions can be related to the degree of normality that is attributed to the described phenomenon. We also offer examples from our material of possible negotiation of or resistance to such normality.
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| 6. |
- Hommerberg, Charlotte, 1960-, et al.
(författare)
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Metaphors in palliative cancer care : A Sweden-based three-year interdisciplinary research project
- 2016
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Ingår i: RaAM 11, The 11th onference of the Association for Researching and Applying Metaphor. ; , s. 229-230
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Konferensbidrag (refereegranskat)abstract
- Good communication is of utmost importance in all forms of cancer care and especially so in the palliative context, where patients as well as relatives tend to be hypersensitive (Sandgren et al. 2010). To render the ungraspable graspable, met- aphors are frequently used drawing on their capacity to capture the intangible in terms of more familiar experiences. For instance, to die from cancer can be described as coming to the end of a life journey or losing a battle (Semino et al. 2015). The overarching goal of the project Metaphors in palliative cancer care (MEPAC), a Sweden-based three-year interdisciplinary research project involving linguists and health care researchers, is to strengthen the scienti c foundation for health care professionals’ understanding and use of metaphors in Swedish palliative cancer care. The project is inspired by the UK-based study Metaphor in end-of-life care (MELC). Our poster aims to give an overview of the entire project and present a snapshot of some preliminary ndings from a pilot study on blogs written by patients su ering from incurable cancer. Compared to other inter- net-based platforms such as chat rooms or discussion groups, ill-ness blogs are unique forums for self-expression. Personal blogs written by cancer patients have been observed to have the potential to contribute to nursing science’s body of knowledge and hence capability to alleviate the psychosocial burdens associated with cancer diagnosis (Heilferty 2009), which is why blogs were found particular- ly suitable for the current study. Furthermore, the Swedish blog arena stands out in international comparisons, because it is not delimited to young users but hosts a more varied range of writers (Andersson 2012). In addition to the blog data, the project also investigates interviews with patients, relatives and health care profes- sionals carried out within the frames of the Centre for Collaborative Palliative Care at Linnaeus University, Sweden. Our qualitative analysis of the blog data serves as a foundation for subsequent quantitative analyses using corpus tools in collaboration with the SWE-CLARIN initiative.
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| 7. |
- Hommerberg, Charlotte, 1960-
(författare)
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Using the Appraisal model for analysis of wine reviews : benefits and challenges
- 2013
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Ingår i: Appraisal Symposium 2013.
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Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
- This presentation will report on a study of the discourse of wine reviewing, specifically the wine reviews of Robert Parker, a US wine writer whose views are purportedly so influential as to have substantially changed tastes and preferences across the global wine market. The study sought to provide an account of how Parker’s reviews worked representationally, evaluatively and argumentatively, with a view to understanding the terms under which readers are positioned vis-à-vis wine and its appreciation by this influential critic.The field of wine appreciation is highly specialised both in terms of the experiential “reality” of wine production and in terms of its “aesthetics” – the rarefied systems of taste and value by which individual wines are applauded or criticised. This presentation will report on the use of the system of Attitude, as proposed in the Appraisal literature, as a means of describing the specialised “aesthetics” of Parker’s wine appreciation and hence of providing insights into how these reviews work evaluatively.One significant outcome of the study to be reported is the finding that the attitudinal system of Appreciation, as outlined by White (2001) and by Martin and White (2005), could not accommodate all the meanings by which wine is positively or negative assessed in Parker’s reviews. Accordingly, additional subcategories were introduced into the Appreciation taxonomy. For example, the sub categories of “Intensity”, “Persistence” (and “Maturity”) were proposed as new sub types of Composition, alongside Balance and Complexity. This was to capture additional dimensions of meaning by which the taste of wine was evaluated with respect to the way it was made or with respect to the way in which the contributing flavours and aromas of wine held together or complemented each other. The paper will discuss the reasons for these new sub categories and what was involved theoretically and methodologically in their formulation.Another point of interest emerging from the study which will be addressed in the presentation is the apparent attitudinal ambiguity, vagueness or under-specification of many of the evaluative terms used in wine reviews. This is a highly specialised domain in which reviewers such as Parker are apparently authorized to use terms in a way unique to the field and to create their own attitudinal lexicon, as they grapple to articulate all the subtle nuances of taste, “feel” and aroma which they detect in the wine. This means that the precise meanings of some terms are often difficult to determine, especially for any readers who come across this type of writing for the first time.The presentation, then, will provide an account of how Parker disseminates a particular specialist and novel system of attitudinal valeur for the evaluative description of wine, and employs this in what is apparently a rhetorically very successful manner – i.e. one which sees him lauded as the US’s preeminent wine critic who influences the preferences of wine drinkers across the world. Thus both the attitudinal repertoire and the persuasive structures and techniques he employs to position readers vis-à-vis his assessments will be discussed. The presentation will be relevant to any who have a particular interest in winespeak, and of more general interest to those interested in how the language’s meaning making potential may be extended to accommodate novel domains of attitudinal assessment. It will also interest those concerned with the on-going formulation of the Appraisal framework and with the possibility that its taxonomies may need to be modified or extended in order to deal with meanings encountered in discourse domains not previously dealt with by Appraisal analysts.
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