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- Don, Alexanne, et al.
(författare)
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The language of wine appreciation
- 2011
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Ingår i: Book of Abstracts. ; , s. 20-20
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Konferensbidrag (refereegranskat)abstract
- This paper presents findings of an Appraisal analysis of a set of wine reviews composed by Robert Parker, one of the most influential critics of the industry. A set of texts was co-analysed by both researchers and the findings reviewed using reference to Parker’s own glossary of wine terms. The results provide new support for our recognition that semantic categories of Attitude are Field dependent. In order to accommodate the proliferation of semantic fields attracting evaluation in the texts, new sub-categories of Appreciation needed to be proposed, and these extensions to the present system will be the focus of the presentation.The Appraisal framework (see for example Martin & White 2005) categorises instances of evaluative language in authentic texts under three main areas: Attitude, Engagement, and Graduation. In this paper we focus on Attitude: Appreciation, and the evaluation of the products of human or natural creation. Sub- categories of Appreciation highlight semantic boundaries between terms that refer to either ‘social value’, ‘composition’, or ‘reaction’.Each sub-category of Appreciation has been extended in the light of our analysis, and we suggest that the Appraisal framework needs to be viewed as a semantic template capable of accounting for variation in meaning-making practices via such extensions based on analysis of field-specific corpora.
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| 2. |
- Hommerberg, Charlotte, 1960-
(författare)
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Persuasiveness in the discourse of wine : The rhetoric of Robert Parker
- 2011
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- The primary purpose of this study is to explore a case of remarkably powerful contemporary rhetoric, namely Robert Parker’s wine writing, which has had an unprecedented impact in the world of prestigious wine for more than two decades. Parker, an American autodidact who gave up his career in law to become a fulltime wine critic, is considered the most influential critic of all time. This background motivates the approach of the current enquiry, which targets the persuasiveness in Parker’s writing. The investigation strives to bring to the fore both explicit and implicit elements of his wine reviews that have the potential to contribute to rhetorical success.The material selected for analysis comprises a corpus of reviews extracted from Parker’s extensive bulk of wine writing. The texts are studied against the backdrop of socio-cultural and institutional frames. Considerable importance is assigned to the fact that the reviews occur within a strictly specialized field of discourse with a highly conventionalized configuration.This hermeneutic enquiry approaches the topic from three analytical perspectives, designed to highlight persuasiveness in representations, argumentation and appraisal. The presentation reports on schematic patterns in Parker’s discourse as well as close interpretation of individual texts. The analysis of representations shows that both visual and verbal representations contribute to the persuasiveness of the text. The argumentative exploration of Parker’s discourse, which is assisted by the analytical tools of pragma-dialectics, demonstrates that the reviews involve rational argumentation on several subordinate levels, given in support of assessments and recommendations. Finally, the perspective of appraisal draws on the analytical resources provided by the Appraisal model to shed light on the way in which the audience is positioned to respond with respect to emotional, associative and perceptual values. The results indicate that the persuasiveness of Parker’s discourse arises as a result of concordance among an intricate array of interrelated factors. The audience is recurrently demonstrated to play a crucial role as co-constructors of the message.The present study also has methodological outcomes, presenting a novel combination of analytical methods to perform contextually situated discourse analysis. In addition, the material is allowed to challenge the theoretical ideas and notions that are addressed.
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