| 1. |
- Ihlström Eriksson, Carina, 1960-, et al.
(författare)
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Advertising in Ubiquitous Media Environments
- 2007
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Ingår i: Proceedings of the 30th Information Systems Research Seminar in Scandinavia, IRIS 30. Tampere, Finland. - Tampere, Finland : Department of Computer Sciences, University of Tampere, Finland. - 9789514470486 ; , s. 150-168
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Konferensbidrag (refereegranskat)abstract
- This paper address advertising in ubiquitous media environments by empirically discussing challenges suggested in previous research. We have performed 15 interviews, 4 workshops and 3 brainstorming sessions with publishers and advertisiers. Our findings agree with previous research but also point out several additional challeging issues. We conclude by suggesting that the publishers are well suited to take on the role as pervasive service providers and identify four specificchallenges related to that role: 1) How to develop models to produce and make use of consumer information dynamically over time in a ubiquitous media environment?; 2) How to adjust advertising to consumer preferences, i.e. advertising on consumer terms?; 3) In what ways can advertising be integrated with services/content adjusted to context? and 4) How to create an arena for building relations between consumers and advertisers as well as between advertisers?
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| 2. |
- Ihlström Eriksson, Carina, 1960-, et al.
(författare)
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Authentic and Concurrent Evaluation : Refining an Evaluation Approach in Design Science Research
- 2011
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Ingår i: PACIS 2011 PROCEEDINGS. - Brisbane : Queensland University of Technology. - 9781864356441 ; , s. Paper 82-
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Konferensbidrag (refereegranskat)abstract
- This paper addresses the need for more detailed accounts for evaluation in design science research literature. By revisiting a design project regarding the future e-newspaper we give detailed descriptions of its authentic and concurrent evaluation approach by illustrating the what, why and how of all evaluation activities throughout the whole project. The project produced seven different design artifacts that were evaluated. The utility and theoretical outcomes of the evaluation activities clearly influenced design decisions regarding newspaper design, user value and business model design as well as decisions on strategic levels. We emphasize a holistic and concurrent approach to evaluation compared to the general design science research thinking and argue that reflecting on how to seek authenticity is important. By authenticity we refer to the notion of how closely an evaluation captures the context and actual use of an artifact. With the holistic approach we encourage evaluation to be inclusive of different aspects and relationships between stakeholder groups in the evaluation activities. Further we think that concurrency is not narrowed to evaluation but also regards theorizing. While it makes sense for planning to distinguish between phases and stages of evaluation and theorizing, in practice they are intrinsically interlinked and concurrent.
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| 3. |
- Ihlström Eriksson, Carina, 1960-, et al.
(författare)
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Designing Ubiquitous Media Services : Exploring the Two-Sided Market of Newspapers
- 2016
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Ingår i: Journal of Theoretical and Applied Electronic Commerce Research. - Curico : University of Talca, Faculty of Engineering. - 0718-1876. ; 11:3, s. 1-19
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Tidskriftsartikel (refereegranskat)abstract
- The two-sided market of newspapers with its two customer groups, readers and advertisers, is changing due to digitalization. This former stable and profitable market has lately suffered from both decreasing subscription and advertiser revenue. In this paper we use the term ubiquitous media environments to represent the vision of future media environments enabling device independent mass-scale distribution of ubiquitous media services in integrated infrastructures. We build upon a two-year action research project where researchers worked together with the Swedish newspaper industry to envision future ubiquitous media services and explore the following research question: how can ubiquitous media services be designed to leverage and balance value in a two-sided market? Five examples of ubiquitous media services were developed in collaboration and thereafter evaluated. These services were then illustrated in movie clips to trigger discussions on how ubiquitous media services can be designed. Drawing on the value aspects of ubiquitous media services from an advertiser and reader point-of-view and the platform owner role of the newspapers in a future ubiquitous media environments, we describe and discuss how ubiquitous media services can be designed to leverage value for advertisers and readers, and how newspaper organizations can strategize ubiquitous media environments. © 2016 Universidad de Talca - Chile
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| 4. |
- Ihlström Eriksson, Carina, 1960-, et al.
(författare)
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Forming a Value Network - Analyzing the Negotiations Between Actors in the E-Newspaper Case
- 2009
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Ingår i: Proceedings of the 42nd Annual Hawaii International Conference on System Sciences, HICSS. - Los Alamitos, Calif. : IEEE Computer Society. - 9780769534503 ; , s. 1-10
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Konferensbidrag (refereegranskat)abstract
- We have studied a two-year project aiming at exploring the potentials of the e-newspaper, i.e. a news service published with e-paper technology. Different actors have interests in this process, e.g. newspaper publishers, device producers, readers and advertisers. These actors are forming value networks by negotiations of interests and positions. The contribution of the paper is twofold: firstly we show how the value network created around e-newspaper is dependent on the convergence of different actors and their interests; secondly our theoretical contribution is to show how Actor Network Theory (ANT) can be used in combination with other theories - in this case genre theory - to analyze emergent value networks. ANT captures the general process of how the value network takes form, while genre theory captures the domain specific context of e-newspapers, and how this structures negotiations between different stakeholders who want to form the e-newspaper genre.
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| 5. |
- Ihlström Eriksson, Carina, 1960-2017, et al.
(författare)
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Introducing the e-newspaper : Identifying initial target groups
- 2007
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Ingår i: Journal of Media Business Studies. - Abingdon : Routledge. - 1652-2354 .- 2376-2977. ; 4:3, s. 41-62
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Tidskriftsartikel (refereegranskat)abstract
- This article investigates how audience groups differ with respect to the adoption of new media services. The authors expand the existing framework of early adopters, which is heavily directed towards the technological aspects of a product, by including users that are more interested in the social and content-related aspects of media services. The objective is to identify and explore important audience groups that can be used as initial target groups for the introduction of the e-newspaper (a newspaper that is published on e-paper technology). Data was collected from 2976 respondents through the web sites of three Swedish newspapers. © 2007 Journal of Media Business Studies.
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| 6. |
- Ihlström Eriksson, Carina, 1960-, et al.
(författare)
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Managing Digital Innovation in Newspaper Organizations
- 2013
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Ingår i: The Proceedings of the 6th ISPIM Innovation Symposium, Melbourne – 08-11 December 2013. - : International Society for Professional Innovation Management (ISPIM). - 9789522654236
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Konferensbidrag (refereegranskat)abstract
- The newspaper industry has certainly benefitted from technological innovations but at the same time received new competition, challenging their position in the media landscape, forcing them to explore new innovative ideas to find new profitable revenue streams. Based on 77 interviews with newspaper managers from Europe, US and Japan over a period of seven years (2007-2013), this paper addresses the research question: How are newspaper organizations managing digital innovation? This paper takes a theoretical perspective from literature on digital innovation, and use concepts of open and closed innovation to propose a model of management modes in digital innovation. The practical implications of this study will contribute to the ongoing debate within the challenged newspaper industry.
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| 7. |
- Ihlström Eriksson, Carina, 1960-, et al.
(författare)
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Participatory Design of Future Every Day IT Artifacts : Engaging readers and publishers in designing the e-newspaper
- 2005
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Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
- In this paper we describe a PD approach applied in a context of designing a future everyday IT artifact with limited resources. In the DigiNews project we aim at proposing design suggestions for the future e-newspaper, i.e. a newspaper based on e-paper technology. The PD approach includes future workshop, scenario and mock-up techniques and focus groups. Based on eleven workshops with readers, newspaper staff and advertisers and three different focus groups involving readers, newspaper designers and interaction designers respectively, we illustrate the various types of results which could be derived from this approach.
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| 8. |
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| 9. |
- Ihlström Eriksson, Carina, 1960-, et al.
(författare)
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User Generated Content in News Media – a Comparison of Reader and Newspaper Views
- 2013
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Konferensbidrag (refereegranskat)abstract
- The newspaper industry is forced to find new business models for their digital channels due to decreasing revenues from subscription, single copy sales and advertising. One of many paths to explore is user generated content (UGC). UGC has been described as a democratizing “tool”, a new way for newspapers to connect to their audience, and also to attract advertisers in a new way. So far, research on UGC in a newspaper setting has either focused on the user or the newspaper perspective. By two different questionnaires, one to newspaper readers with 3663 respondents and one to newspaper staff with 204 respondents we attempt to make a comparison of reader and newspaper views on UGC in news media. The purpose of this paper is to describe perceptions and views of user generated content in the newspaper context, and to investigate if there is a gap between newspaper staff and reader perceptions. The findings show that readers in general value UGC to be important and attractive content, but that only a few are positive to contribute with UGC. Newspaper staff shows a tendency to think that users rate UGC content value higher than they actually do. Newspaper staff also rate that users are more likely to contribute with UGC than they actually are. There is also a difference between what newspaper staff think motivates readers to contribute and what the reader survey shows. This paper contributes to the understanding of UGC and also provides valuable insights to newspaper firms considering exploring UGC.
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| 10. |
- Svensson, Jesper, 1976-, et al.
(författare)
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Methods and Techniques for User Contribution : Challenges from a Living Lab Perspective
- 2009
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Konferensbidrag (refereegranskat)abstract
- This paper discusses user contribution in innovation processes from a Living Labperspective. We view Living Lab as a milieu in which specific methods are used to involvedifferent stakeholders in open innovation processes to create and validate IT-products andservices in a real world setting. The involvement of different stakeholders is of particular importance in a Living Lab to secure the development of usable products and services. In thispaper we focus on methods and techniques for user contribution in innovation processes by discussing our own experiences based on 100 activities conducted within four differentresearch projects. The purpose of this paper is to discuss our experiences of methods andtechniques for user contribution in relation to three different aspects: a) phase in the innovation process, b) kind of user contribution and c) type of users, all in relation to a Living Lab perspective. We conclude that there is a need to translate face to face methods and techniques to distributed user involvement activities to be able to scale up and use these in a Living Lab setting.
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