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| 2. |
- Bern, Sofia, et al.
(författare)
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Mobilitet och tillgänglighet – framtidens resande
- 2016
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Rapport (övrigt vetenskapligt/konstnärligt)abstract
- Trafikverket har gett TRUM (Transportforskningsenheten vid Umeå Universitet) i uppdrag att utreda framtidens mobilitet innefattande frågor såsom privatpersoners attityder och normer till resande med bil och däribland självkörande bilar, betalningsvilja, syn på ägande inställning till individuellt resande gentemot kollektivt resande, samt intressenters förväntningar på ett framtida tillgängligt transportsystem. Därutöver önskar Trafikverket ökad förståelse kring arbetssätt och metoder för att möta teknikutveckling och framtida mobilitet. Syftet med föreliggande rapport är att svara på dessa frågeställningar utifrån litteraturstudier och intervjuer.Det huvudsakliga underlaget för rapporten är en genomgång av litteratur relaterad till transporter, mobilitet och historiska såväl som framtida trender. Fokus har varit på persontransporter kopplat till människors beteende, samt vad privatpersoner, framtidsspanare och företrädare för bil- och teknikbranschen tror kommer att hända med personresande i framtiden. Utöver litteraturstudien genomfördes sex intervjuer under januari och februari 2016. Intervjuerna gjordes med syfte att öka förståelsen för hur människor resonerar kring mobilitet och transporter i dagsläget och hur de tror att vi kommer att resa i framtiden. Utifrån litteraturgenomgången och intervjuerna kan konstateras att attityder till elbilar generellt sett är positiva. Hinder för ett bredare genombrott utgörs av uppfattade prisskillnader, räckviddsångest och uppfattad brist på laddinfrastruktur. Som drivkrafter kan nämnas ökat miljömedvetande och alltmer positiva attityder bland flera olika aktörer, till exempel teknikutvecklare. När det gäller självkörande bilar är attityderna mer varierande. Bland annat lyfts säkerhetsfaktorer, tillgänglighet och det faktum att flera bilmodeller redan idag utrustas med olika typer av autonomifunktioner. Enligt olika bedömningar kommer koncept såsom Mobility as a Service och liknande att leda till förändrade attityder och normer när det gäller både privat och kollektivt resande. Avslutningsvis lämnas förslag på hur dessa och andra förändringar kan följas och förstås utifrån ett planeringsperspektiv. Olika metoder och perspektiv är viktiga för att skapa en bild över framtida utveckling redan idag, framförallt kopplat till de miljöutmaningar samhället står inför.
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| 3. |
- Jansson, Johan, 1973-
(författare)
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Car(ing) for our environment? : Consumer eco-innovation adoption and curtailment behaviors: The case of the alternative fuel vehicle.
- 2009
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- Determinants influencing consumer eco-innovation adoption and green curtailment behaviors in a travel context are at the center of this thesis. Previous research on green consumer behavior has uncovered that internalized personal attitudinal factors such as values, beliefs, and norms are influential in determining mainly non-consumption and post-purchase behaviors. This thesis extends the understanding of a moral basis of green consumer behavior by exploring the influences of attitudinal factors on both car curtailment behaviors, and on consumer adoption of a high involvement eco-innovation – the alternative fuel vehicle. The integrated influences of innovation specific characteristics, car habits, knowledge and social norms, are also examined. Furthermore, differences between AFV adopters and non-adopters are explored, and the notion of consumers performing purchase and curtailment behaviors for different reasons is utilized in the development of nuanced profiles of three distinct consumer groups. Four studies, which build on two quantitative data collections on adopters and non-adopters of AFVs in Sweden, are included in this thesis.In the first study, similarities and differences among adopters and non-adopters of AFVs, and the effects of attitudinal factors (values, beliefs, and norms), knowledge, and sociodemographics on the adoption decision are analyzed. The results show that knowledge and personal norms are strong predictors of AFV adoption and that the VBN theory is applicable in this context. The main implication from the study is that high-involvement green purchase decisions, such as eco-innovation adoption, can be viewed as morally based.In the second study, a set of determinants influencing both curtailment of car use and willingness to adopt a less environmentally harmful vehicle are analyzed. Biospheric values, personal proenvironmental norms, and car habit strength are found to influence both types of behaviors in different ways. The main implication from this study is that green purchase decisions and curtailment behaviors within a specific context are determined by partly different factors but personal norm is a strong predictor of both types of behaviors.The third study extends the findings from the previous one in segmenting consumers on curtailment behaviors and proenvironmental purchases. Three distinct types of consumers emerge from the data. The Non-greens are found to exhibit the lowest levels of green attitudes and behaviors, and the strongest car habits. The Curtailers are distinguished by performing primarily reductionist behaviors, and by being the most willing to reduce negative environmental impact of car use. The Ecovators are found to be the most inclined to purchase eco-innovations and also display the greenest values. The study shows that green consumers are a heterogeneous group that can be separated on the basis of green curtailment behaviors and proenvironmental purchase decisions, and that there seems to be no inherent contradiction in being an early adopter of new green technology (such as the AFV) and also having high levels of proenvironmental values, beliefs, and norms.In the final study, innovation specific characteristics and consumer innovativeness factors are integrated with normative and attitudinal determinants influencing AFV adoption. The results show that personal and social norms, consumer novelty seeking, and four perceived innovation characteristics influence the adoption decision. Differences between AFV adopters’ and non-adopters’ ratings of AFV specific attributes are also analyzed. The contribution of this study is the integration of VBN theory and the DOI framework and the empirical conclusion that eco-innovations need to deliver on both traditional and proenvironmental attributes in order to be perceived as attractive by consumers.In sum, this thesis demonstrates the importance of proenvironmental personal norms for consumer adoption of a high involvement eco-innovation such as the AFV.
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| 4. |
- Jansson, Johan, 1973-, et al.
(författare)
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Consumer adoption of alternative fuel vehicles : a cluster analytic approach on proenvironmental technology choices and curtailment behaviors
- 2009
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Ingår i: In Proceedings of the 14th Academy of Marketing Science (AMS) Biennial World Marketing Congress, July 21-25, Oslo, Norway.
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Konferensbidrag (refereegranskat)abstract
- One of the most pressing sustainability issues currently concerns personal car use. From an environmental consumer psychology viewpoint, a substantial knowledge base has developed concerning curtailment behaviors focusing on, for example, the reduction of personal transport. However, little has been done from a marketing perspective using that knowledge to understand proenvironmental technology choices and purchase behaviors. In this paper we use a cluster analytic approach to group consumers on replacement intentions for alternative fuel vehicles (AFVs) and willingness to reduce negative impact of transportation (curtailment). We use data from a sample of 4,000 adopters and non-adopters of AFVs in Sweden (European market leader of AFVs), when developing profiles of uninformed, shallow green and deeper green consumers. After confirming the results using discriminant analysis, we profile the groups on attitudinal factors, proenvironmental behaviors and adoption of AFVs. Finally we draw conclusions and present theoretical and marketing implications of our results.
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| 5. |
- Jansson, Johan, Professor, 1973-, et al.
(författare)
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Consumer Adoption of Alternative Fuel Vehicles: A Cluster Analytic Approach on Proenvironmental Technology Choices and Curtailment Behaviors
- 2015
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Ingår i: Marketing in Transition: Scarcity, Globalism, & Sustainability. - Cham : Springer Nature. - 9783319186863 - 9783319369563 - 9783319186870 ; , s. 3-3
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Konferensbidrag (refereegranskat)abstract
- Although the private passenger car brings consumers freedom of mobility and expression, the downsides to the car focused society are also becoming obvious. Perhaps air pollution and the squandering of dwindling fossil oil resources are the most commonly discussed issues. In order to reduce emissions and to consume less oil, the traditional approach has been to influence consumers to curtail their car use and influence them to switch to other modes of transportation. Considering the increasing private car use in most countries this approach has had limited effect. Another approach winning ground currently is the path of technological development, where new types of vehicles have been developed that are marketed as having a lesser environmental impact than the conventional fossil oil fuelled cars. From a consumer perspective these new alternative fuel vehicles (AFVs), running on fuels such as ethanol, natural/biogas and to some extent on electricity, can be viewed as proenvironmental innovations. The problem is that much research within environmental psychology has focused primarily on curtailment behaviors rather than on understanding consumer adoption of purportedly proenvironmental innovations. For example, Stern and colleagues have developed the value-belief-norm (VBN) theory postulating that activated personal norms influence consumers’ proenvironmental behaviors. Although well proven, the VBN-theory has mainly focused on curtailment behaviors. From a consumer behavior point of view, less is known about consumer adoption of proenvironmental innovations.
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| 7. |
- Jansson, Johan, 1973-, et al.
(författare)
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Elucidating green consumers : a cluster analytic approach on proenvironmental purchase and curtailment behaviors
- 2009
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Ingår i: Journal of Euromarketing. - : Routledge / Taylor & Francis. - 1049-6483 .- 1528-6967. ; 18:4, s. 245-267
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Tidskriftsartikel (refereegranskat)abstract
- This study used a cluster analytic approach with the purpose of arriving at a nuanced picture of consumers, in relation to green purchase and curtailment behaviors. Based on Swedish car owners’ values, beliefs, norms, habits, and personal capabilities, three clusters emerged that were validated using discriminant analysis: non-greens, curtailers, and ecovators. The profiling constructs showed that ecovators (ecological innovators) had the highest levels of green beliefs and were found to be innovators with respect to a high involvement eco-innovation (the alternative fuel vehicle). Marketing and policy implications together with suggestions for further research on proenvironmental consumer behavior are provided.
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| 8. |
- Jansson, Johan, 1973-, et al.
(författare)
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Encouraging consumer curtailment behaviour and eco-innovation adoption : detailing the marketing challenge
- 2011. - 1
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Ingår i: Readings and cases in sustainable marketing. - Melbourne : Tilde University Press. - 9780734610850 ; , s. 257-272
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Bokkapitel (refereegranskat)abstract
- Chapter 7: Much research on consumer environmentally significant behaviours has focused on behaviours that reduce environmental harm, such as saving energy and water. Although determinants of curtailment behaviours are important to understand, for environmental reasons it is also vital to understand the factors that drive or hinder consumers to adopt innovations that are less harmful for the environment, i.e. eco-innovations. In this chapter we discuss two types of consumer behaviours as part of the solution to environmental sustainability issues and detail the marketing challenge in encouraging consumers to adopt such behaviours. We arrive at the marketing challenge matrix where determinants of adoption and non-adoption of curtailment behaviours and eco-innovations is illustrated. The matrix proposes different ways to encourage wider adoption of these behaviours. Since drivers are both similar and different for curtailment behaviours and eco-innovation adoption, but the overall goal is similar, an understanding of these factors and how to handle them in marketing efforts will contribute in the ongoing attempts at achieving environmental sustainability.
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| 9. |
- Jansson, Johan, 1973-, et al.
(författare)
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Examining drivers of electric vehicle adoption: The influence of opinion leadership and ecological attitudes
- 2015
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Ingår i: EMAC 2015. - : EMAC. - 9789082383300 ; , s. 75-75
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Konferensbidrag (refereegranskat)abstract
- Existing research on environmental, ethical and social consumer behavior has focused on proenvironmentaland pro-social attitudes but less on marketing factors such as opinion leadership and opinion seeking. In contrast, the main aim here is to analyze how non-adopters, potential adopters and early adopters of electric vehicles (EVs) differ concerning traditional environmental psychology attitudinal factors and opinion leadership/seeking. Data from a questionnaire survey is used (N = 1,192). Results show significant differences between the groups and that early adopters exhibit opinion leadership traits as well as more pro-environmental personal norms. Implications of these and other findings are discussed.
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| 10. |
- Jansson, Johan, 1973-, et al.
(författare)
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Examining drivers of sustainable consumption : the influence of norms and opinion leadership on electric vehicle adoption in Sweden
- 2017
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Ingår i: Journal of Cleaner Production. - : Elsevier BV. - 0959-6526 .- 1879-1786. ; 154, s. 176-187
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Tidskriftsartikel (refereegranskat)abstract
- Transportation accounts for a large and growing part of carbon dioxide emissions. With an increasing vehicle fleet worldwide private car use is becoming an acute problem in need of urgent attention and action. Policy interference and cleaner cars are not enough; alternative fuel vehicles such as electric vehicles need to be adopted by consumers as well. Previous research on pro-environmental consumer behavior and sustainable consumption has proven the importance of norms and pro-environmental attitudes. However, little research has focused on understanding interpersonal influence found influential in consumer behavior research relating to innovation adoption. Consumer opinion leading and opinion seeking are two such interpersonal influence attitudinal constructs that have not been empirically analyzed in relation to sustainable consumption and alternative fuel vehicles. The main aim of this study is thus to analyze the influence of a set of attitudinal constructs on electric and flexfuel vehicle adoption: personal norms, social norms, ecological attitudes, opinion leading, and opinion seeking. Data from a questionnaire survey on three groups of electric vehicle adopters and non-adopters is used (N=1,192). The results confirm the importance of personal norms, opinion leading and opinion seeking in the three groups also when controlling for socio-demographic factors. The main contribution of this study is that it shows the importance of both interpersonal influence and attitudinal factors as drivers for eco-innovation adoption. The study also contributes in showing that electric vehicle and flexfuel vehicle adopters differ in relation to non-adopters on several factors.
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