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Sökning: WFRF:(Jernsand Eva Maria 1967 )

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1.
  • Goolaup, Sandhiya, 1985, et al. (författare)
  • Learning through extraordinary tourism experiences: the case of oyster safaris in Lysekil and the oyster bar on Käringön
  • 2017
  • Ingår i: Abstract presented at the 9th International Congress on Coastal and Marine Tourism (CMT2017), University of Gothenburg, Sweden, 13-16 June.
  • Konferensbidrag (övrigt vetenskapligt)abstract
    • Tourist experience is a core aspect surrounding the hospitality and tourism industry. Tourists are increasingly looking for new experiences that not only provide them with mere fun and satisfaction but can also engage them intellectually through immersion in activities, time and space. In short, they are in search of experiences that are extraordinary in nature. Extraordinary experiences are typically perceived as being emotionally intense, transformative and yield feeling of personal triumph and sense of achievement. Extant research has demonstrated that learning is a core aspect underlying extraordinary experience since it makes the experience more meaningful (e.g. Goolaup and Mossberg 2016). Despite being a critical element in such experience, learning has received scant attention, since the literature provides few answers to how and in what situations tourists learn (Falk et al. 2012). Hence, the purpose of this study is to understand how tourists learn through extraordinary experience. Theoretically, it is encased within learning theory, where knowledge and skills are considered as being obtained in an ongoing cumulative process (Gipps, 1999), where the learner’s beliefs are challenged and experiences are made sense of (Shephard, 1992). The case of oyster safaris in Lysekil and the Karingo oyster bar, both situated on the Swedish west coast, are used to highlight how learning takes place for tourists engaged in extraordinary food experiences. These two contexts are appropriate since tourists perceive the experiences as being extraordinary in nature. They also provide a range of activities and opportunities for tourists’ learning. The empirical material comprise of observations (during the trips) and face-to-face interviews (after the trips) using a phenomenological approach. Preliminary findings indicate that tourists involved in extraordinary experiences are more likely to learn by being in a stimulating environment where learning is enhanced through; (1) engagement with the environment, activities, other participants and the hosts; (2) self-reflection; (3) conversation; (4) and critical moments that trigger self-examination and renegotiation. References: Falk, J. H., Ballantyne, R., Packer, J., and Benckendorff, P. (2012). Travel and learning: A neglected tourism research area. Annals of Tourism Research, 39(2), 908-927. Gipps, C. (1999). Socio-cultural aspects of assessment. Review of research in education, 24(1), 355-392. Goolaup, S., and Mossberg, L. (2016). Exploring the concept of extraordinary related to food tourists’ nature-based experience. Scandinavian Journal of Hospitality and Tourism, 17(1), 27-43.
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2.
  • Jernsand, Eva Maria, 1967 (författare)
  • A marketing design approach to destination development
  • 2014
  • Licentiatavhandling (övrigt vetenskapligt)abstract
    • An increasing demand for environmental, socio - cultural and political aspects has led to that more integrated methods of tourism planning has evolved, which emphasize sustainability as a key fa c- tor. However, it is argued that the term sustainability is used carelessly and that the social aspect is often overlooked. In this thesis, local participation is dealt with a s an aspect of so cial sustain a- bility in tourism. Participation has gained ground due to its possibility to handle issues such as reluctance from communities and competing interests among stakeholders. There are too many projects that have failed, why participation is also motivated by increased effectiveness and eff i- ciency of initiatives. However, participation takes place in theory and planning documents but rarely in practice, and it could be argued that the level of participa tion is often low, considering local communit ies merely as passive informants. This is an espe cially interesting and important aspect in projects in developing countries, where unequal power relations is an issue that must be considered throughout, to avoid development workers seeing themselves as l egitimised civilisers. Two destination development processes have been identified in this thesis as moving towards a view that stakeholders should take part in the process : place branding and experience innova tion. It is however discussed how this particip ation can take place. Design allows for empathy, intu i- tion and user involvement, and the evolutionary nature of the design process fits well with how scholars describe place branding and experience innovation. The purpose with this thesis is to demonstrate how design can enhance participation in place branding and experience innovation in order to achieve sustainable destination develop ment. The case is an ecotourism site by Lake Victoria in Kenya where a collaborative and action - oriented approach is used for developing the destination. The active involveme nt as facil itator , partner and participant observer contributes to an in - depth understanding of the con text and the situation. The study reveals a process that is evolutionary and where visualisation as communication and idea generating tool is at the core. The theo retical contribution is a beginning of an understanding of how participatory processes in destination development can take place where marketing and design get the opportunity to collaborate. The practical contribution is inspiration, motivation and tools to work for sustainable destination development.
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3.
  • Jernsand, Eva Maria, 1967 (författare)
  • A space of multiplicity, heterogeneity and co-creation: developing an innovation arena for tourism
  • 2018
  • Ingår i: ATLAS Annual Conference 2018, Copenhagen, Denmark, 26-29 September.
  • Konferensbidrag (övrigt vetenskapligt)abstract
    • Innovation is one of the central concepts of contemporary local and regional development theory and practice. The interrelatedness between innovation structures and processes makes it crucial to involve a wide set of stakeholders (Doloreux & Parto, 2005), and the actors’ innovative capabilities and their interactions are vital for innovation to come forth (Doloreux, 2002; Stuck, Broekel & Revilla Diez, 2016). This type of collaborative innovation development is also argued for in tourism studies (Hjalager, 2010), however the organizational features to facilitate such processes are yet to be identified and developed (Zach, 2012, 2016). The purpose of this paper is to explore the spaces that enhance co-innovation in tourism: the innovation arenas. The role of innovation arenas is as intermediaries and innovation facilitators between the different stakeholders (Lapoint, Guimont & Sauvigny, 2015), who collaborate to create and develop ideas and turn them into valid concepts or working models (Lapointe et al., 2015; Leminen, Westerlund & Nyström, 2012). The paper’s theoretical framework rests on the concepts of co-creation, co-design, co-production, transdisciplinary research and similar and how they are used in different disciplines and in relation to tourism innovation. Also, a review is given of different types of labs, scapes and ecosystems and how they foster entrepreneurship and co-innovation in tourism. The approach is action-oriented and the case study is the project Maritime development in Bohuslän (Maritim utveckling i Bohuslän), in which four municipalities on the north-west coast of Sweden work together to create conditions for SMEs to strengthen their professionalism, sustainability and competitiveness. One of the sub-projects is to develop an innovation arena for maritime tourism. The methods include interviews and participatory observations. The findings confirm earlier research in that co-creation and co-innovation require “a common space where emotions, values, choices, ideas, and ideals emerge, converge or collide” (Campos et al, 2015, p 21, drawing from Bochner, Cissna & Garko, 1991), which means that co-creation needs to be institutionalized (e.g. Letaifa, Edvardsson & Tronvall, 2016; Vargo, Wieland & Akaka, 2015). In a place and tourism context, it is a matter of promoting inclusiveness (Letaifa et al, 2016, p 1934) and thereby involve more actors in the established arenas owned by academia, public and private sector, as well as include all aspects of sustainable development in the innovation process.
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4.
  • Jernsand, Eva Maria, 1967, et al. (författare)
  • Collaboration across borders
  • 2017
  • Ingår i: Mistra Urban Futures' annual conference: Realising just cities - learning through comparison.
  • Konferensbidrag (övrigt vetenskapligt)abstract
    • Highlights from Mistra Urban Futures collaborative PhD projects
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5.
  • Jernsand, Eva Maria, 1967, et al. (författare)
  • Collaborative PhDs: New approaches, challenges and opportunities
  • 2016
  • Ingår i: Co-production in action: towards realising just cities. - Göteborg : Mistra Urban Futures. - 9789198069679 ; , s. 74-83
  • Bokkapitel (övrigt vetenskapligt)abstract
    • Collaborative PhDs can be demanding and complex, yet ultimately rewarding. In this chapter we explore some of the issues that can emerge when collaborative PhDs investigate problems in sustainable urban development not only across disciplinary borders, or between academia and practice, but across diverse cultural backgrounds. Challenges include the need to take on multiple roles, and varying preconditions between PhD students from different academic institutions or cultures. We examine how such collaborations are opportunities for widening horizons and understandings, revealing how insights from researchers and practitioners from multiple disciplines and sectors make it possible to achieve a more holistic perspective. The chapter hopes to open up the nature of working in a truly transdisciplinary manner. There is a vital need for scholars to be able to participate in fora like Mistra Urban Futures’ Local Interaction Platforms (LIPs) where they can discuss and exchange experiences with others, both in and outside academia – whether civic officials, community groups or practitioners – who have embraced the concept of collaboration. Those who have contributed their experiences to this chapter are Sigrid Laurel Östlund, Franklin Mwango, Isabel Ordoñez, Frankline Otiende, Dan Silver, Anna Taylor and Joshua Wanga. The interviews were arranged by and the chapter put together by Helena Kraff and Eva Maria Jernsand, with additional editorial inputs from the contributors. The chapter is written as a conversation between four PhD students, one from each of the four LIPs. Interviewees’ names have been changed to anonymise responses.
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6.
  • Jernsand, Eva Maria, 1967, et al. (författare)
  • Community‐based tourism development - a designerly approach to destination branding
  • 2013
  • Ingår i: Proceedings of the 22nd Nordic Symposium in Tourism and Hospitality Research: Innovation and value creation in experience‐based tourism, September 24-27, Bodö and Lofoten Islands.
  • Konferensbidrag (övrigt vetenskapligt)abstract
    • The purpose of this paper is to widen the sometimes too managerial view of place and destination branding into the discipline of design. By using a designerly approach, the concept of capturing and building brand equity is seen as an evolutionary and creative process, open to the involvement of the community. This is in contrast to the tapping of a place’s identity into common values that could apply for any place in the world, and the use of linear processes without taking advantages of the specific conditions for the place. Theoretical perspectives are obtained from two angles: place branding with an emphasis to marketing, and design theory with a participatory approach. In order to exemplify the role of design in a place branding context, the authors’ own experiences of being actively involved in the development process at an ecotourism destination in Kenya are declared. By adopting an open approach and the process of reflection in action, the authors continuously reframed the problem setting, developed and adapted actions throughout in order to suit the specific context. Both practical and theoretical results were obtained. Practical ideas and actions for development were produced, that takes the local needs, prerequisites, and its unique features into consideration. Five main implications for adopting a designerly way into the field of place branding were outlined: connection to context, open process, community participation, idea generation and communication through visualization. The contribution is a better understanding of the benefits of design, as well as an understanding of the importance of the specific context in place branding.
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7.
  • Jernsand, Eva Maria, 1967, et al. (författare)
  • Democracy in participatory place branding: a critical approach
  • 2015
  • Ingår i: Critical management studies - 9th International conference: Is there an alternative - management after critique. Leicester 8-10 July.
  • Konferensbidrag (övrigt vetenskapligt)abstract
    • The traditional perspective on place branding as a managerial tool to promote a place to an external audience has been criticized for serving certain political purposes and social groups whilemarginalizing others. An important aspect of the critique is that residents are neglected as stakeholders even though they are strongly affected by place branding initiatives. Alternative views on what place branding should be about have emerged, which downplay the role of place brand managers and support residents as co-owners and co-creators. A participatory approach can thereby be seen as a way to democratize place branding. This paper supports the view that resident participation is fundamental in place branding, however acknowledges that reaching participatory processes that are ethically and morally sound is extremely complex, and that even the best intentions can result in further marginalization of groups that are meant to be empowered. There is a risk that participation gets hijacked as just another tool to serve particular groups’ interests, where people are involved merely as informants, for educational purposes or for justification of decisions already taken. To avoid participation becoming a managerial tool among others, there is a need to problematize the concept within the place branding discourse and its relation to democracy. Otherwise, there is a risk that place branding will fall under the same critique which has been aimed towards participatory design, architecture, urban planning and development studies. The purpose with this paper is therefore to encourage a critical debate on the meaning of democracy in participatory place branding, as a crucial foundation for a continued discourse. A review of the literature on democracy in relation to participation is made, with emphasis on how it is perceived in marketing, design and related fields. It implies that the democratic aim for place brand managers cannot and should not be to always reach consensus, but to handle conflicting interests and a multitude of interpretations of the place. With strong resident involvement in decision-making and throughout, with fair conditions regarding time spent and allocation of resources, it is possible for place branding to be democratic. This may however be easily formulated on paper but harder to put into practice and calls for an ever present, open and problematizing discussion.
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8.
  • Jernsand, Eva Maria, 1967, et al. (författare)
  • Democracy in participatory place branding: a critical approach
  • 2017
  • Ingår i: Inclusive place branding; critical perspectives on theory and practice. - Abingdon, Oxon; New York, NY : Routledge. - 9781315620350 ; , s. 11-22
  • Bokkapitel (refereegranskat)abstract
    • Consensus is considered a central construct of participatory place branding. Stakeholders are involved in a consultative manner, with the aim to sift out the essence of a place in the form of a coherent identity. However, in related fields, such as public governance, design, architecture and urban planning, consensus is acknowledged as highly problematic. The risk is that self-interested, powerful individuals marginalize weaker groups, and that complex matters are kept under the surface. This chapter challenges the democratic legitimacy of consensus in place branding, claiming that it stands in contrast to the multifaceted and changeable nature of places, to democracy as a space where a multitude of voices are heard, and to participation as a continuous, profound practice. It is the pluralistic nature of places that make them interesting, thus place branding should be understood as a relationship-builder for place development, where critical issues, internal divisions and multiplicity are addressed.
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9.
  • Jernsand, Eva Maria, 1967 (författare)
  • Engagement as transformation: Learnings from a tourism development project in Dunga by Lake Victoria, Kenya
  • 2017
  • Ingår i: Action Research. - 1476-7503. ; 15:1, s. 81-99
  • Tidskriftsartikel (refereegranskat)abstract
    • Participatory tourism development projects are considered effective and democratic since they engage people in interactive learning processes that change individuals and societies. In order to be transformative, a relational and social process must be achieved, which challenges prior knowledge and beliefs. The purpose of this article is to explore engagement as a transformative feature of research and development practice. Three aspects of engagement are proposed through which higher learning loops and transformation can be enhanced: embodied and situated learning, relationship-building, and acknowledging and sharing power. These three aspects of engagement are explored through the case of developing an ecotourism site by Lake Victoria in Kenya.
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10.
  • Jernsand, Eva Maria, 1967 (författare)
  • Inclusive place branding – What it is and how to progress towards it
  • 2016
  • Doktorsavhandling (övrigt vetenskapligt)abstract
    • Den här avhandlingen handlar om att arbeta med platsvarumärken på ett inklu-derande sätt. Forskare har på senare år uttryckt att fler aktörer, inte minst invå-nare, måste delta aktivt i platsvarumärkesprocessen. Ett mer holistiskt och inte-grerat perspektiv efterfrågas, där flera discipliner samt forskare och praktiker samverkar för en mer ansvarsfull utveckling där den sociala hållbarheten ställs i centrum. Det finns annars en risk att varumärket används som ett politiskt verk-tyg för att förverkliga enskilda personers och gruppers intressen. Syftet är att definiera och konceptualisera begreppet inclusive place branding, att utforska och visa på hur inkludering i platsvaru¬märkes¬¬¬processen kan främjas, och att reflektera över vad ett inkluderande synsätt inne¬¬¬bär för utvecklingen av platsvarumärkesteori och praktik. Fem karak¬tärsdrag för en inkluderande plats-varumärkesprocess beskrivs: en evo¬lutionär process, transformation, deltagande, mångfald och demokrati. En inkluderande process görs åskådlig genom delta-gande i och beskrivning av ett transdisciplinärt projekt för turismutveckling i fiskesamhället Dunga vid Viktoriasjön i Kenya. En kvalitativ, reflekterande och aktionsorienterad metod används och det empiriska materialet består i huvudsak av observationer och intervjuer. Några konkreta resultat av fältarbetet är förbätt-rade guidade turer, sopsorterings- och skyltningssystem samt uppstarten av en regional guideförening med manliga och kvinnliga guider. Avhandlingen bjuder in till lärande och kritisk reflektion mellan forsknings-områden som är föremål för delaktighet i den offentliga sfären. Förutom mark-nadsföring innefattas design, arkitektur, offentlig förvaltning, utvecklingsstudier och utbildningsvetenskap. Resultaten visar att platsvarumärkesarbete bygger socialt, kulturellt och symboliskt kapital samt positionerar platsen i relation till interna och externa intressenter och målgrupper. Inkluderande platsvarumärkes-arbete är därmed en del av den bredare platsutvecklings- och managementdis-kursen, där platsvarumärket bidrar med socialt och kulturellt bindemedel. Forskning och praktik om platsvarumärken och utvecklingsfrågor bör kombinera kritiska och pragmatiska perspektiv samt tillåta underifrån kommande, småskaliga och långsiktiga processer. Lärande över gränserna kräver individuellt och kollektivt engagemang samt flera nivåer av deltagande, vilket kan främjas genom kontextbaserade visuella metoder och verktyg. Ett inkluderande synsätt innebär också att konventionalla metoder för utvärdering av platsvarumärkesprocessen bör bytas ut eller kombineras med andra metoder.
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