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- Fuentes, Christian, 1978, et al.
(författare)
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Soundtracking: music listening practices in the digital age
- 2019
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Ingår i: European Journal of Marketing. - : Emerald. - 0309-0566 .- 1758-7123. ; 53:3
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Tidskriftsartikel (refereegranskat)abstract
- The purpose of this paper is to further develop the conceptualization of music consumption in the digital age by examining how contemporary music listening is interweaved with other practices, how it shapes those practices and how it is in turn shaped by them. The paper draws on extensive, qualitative interviews with 15 Swedish music consumers. During the course of these interviews, specific situations of everyday music listening were discussed in detail. Drawing on practice theory and more specifically the concepts of dispersed and integrative practices, the authors identify and explore a mode of music listening that they term soundtracking, which involves choosing and listening to music mainly to accompany other everyday practices. As soundtracking grows in importance, music is increasingly consumed as an affective-practical resource. Its significance is then not derived from its ability to demarcate difference and construct consumer identities but from its capacity to evoke emotions and moods than enable and enrich a set of everyday practices. When music is consumed as part of soundtracking, issues such as the audio quality of music or ownership of material music media become less important, while aspects such as mobility, accessibility and the adaptability of music increase in importance. This has important implications for how and what music should be produced and marketed. This paper offers an alternative view of contemporary music consumption compared to previous research, which has considered music listening primarily as an integrative practice on which the practitioner is fully focussed. The paper also contributes to practice theory by offering an empirically based understanding of a dispersed practice, showing that such practices are neither without shape nor necessarily very simple in their structure.
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| 2. |
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| 3. |
- Hagberg, Johan, et al.
(författare)
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Who's doing what? Exploring market practices and practitioners
- 2009
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Konferensbidrag (refereegranskat)abstract
- The so-called practice turn (Schatzki et al., 2001) has made entries in many disciplines of contemporary social science. So far, however, there is a paucity of empirical practice studies addressing the activities of market practitioners. In this paper, we analyze marketing practices in two longitudinal case studies of Swedish retail trade. The research question dealt with is: who is performing marketing? We employ the threefold conceptualization of market practices as interlinked exchange, normalizing and representational practices proposed by Kjellberg and Helgesson (2006; 2007) to select a number of empirical vignettes of marketing practice from the case studies. Our analysis shows that important marketing activities were carried out by a multitude of actors, including professionals and amateurs, individuals and collectives, humans and non-humans, specialists and generalists. In our concluding discussion, we trace the implications of this observed heterogeneity of practices and practitioners both for research and for market practice.
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