| 1. |
- Mills, A. J., et al.
(författare)
-
Using Cartoons to Teach Corporate Social Responsibility : A Class Exercise
- 2013
-
Ingår i: Journal of Marketing Education. - : SAGE Publications. - 0273-4753 .- 1552-6550. ; 35:2, s. 181-190
-
Tidskriftsartikel (refereegranskat)abstract
- Changing curriculum content requirements, based on shifting global perspectives on corporate behavior and capitalism as well as business school accreditation requirements, mean that many marketing instructors have attempted to introduce discussions of organizational ethics, corporate social responsibility, and corporate governance into their classes. How these issues are addressed will, of course, depend on the instructor, the course, the level of the students, and the time available during the course to discuss the issues. Whether ethical issues in marketing are introduced as part of an existing class discussion, as a separate weekly subject topic, or as an entirely dedicated course, we recognize that it can be difficult to get students actively engaged and involved. In this paper, we present an alternative and interactive in-class exercise using group analysis and discussion of imagery and symbolism-understood as a reflection of public sentiment-in political cartoons. We introduce theories of cartoon analysis as social commentary, describe the exercise and methods, and then illustrate an example of the exercise as conducted with our own students. We conclude by noting the method's limitations and considering alternative pedagogical applications of the analytical framework.
|
|
| 2. |
- Wiid, Ria, et al.
(författare)
-
No joke : Understanding public sentiment toward selling and salespeople through cartoon analysis
- 2016
-
Ingår i: Marketing Theory. - : Sage Publications. - 1470-5931 .- 1741-301X. ; 16:2, s. 171-193
-
Tidskriftsartikel (refereegranskat)abstract
- Unflattering representations of salesmanship in mass media exist in abundance. In order to gauge the depiction of selling in mass media, this article explores the nature and public perceptions of salesmanship using editorial cartoons. A theory of cartooning suggests that editorial cartoons reflect public sentiment toward events and issues and therefore provide a useful way of measuring and tracking such sentiment over time. The criteria of narrative, location, binary struggle, normative transference, and metaphor were used as a framework to analyze 286 cartoons over a 30-year period from 1983 to 2013. The results suggest that while representations of the characteristics and behaviors of salespeople shifted very little across time periods, changes in public perceptions of seller-buyer conflict, the role of the customer, and selling techniques were observed, thus indicating that cartoons are sensitive enough to measure the portrayal of selling.
|
|
