| 1. |
- Jaxell, Sarah
(författare)
-
Varumärket och dess roll för fastighetsmäklarföretag
- 2006
-
Licentiatavhandling (övrigt vetenskapligt/konstnärligt)abstract
- The brand and its role in real estate agencies This survey investigates how well known brands are in real estate agencies in Stockholm, Malmö, Helsingborg and Lund. The survey also aims to look into employees’ attitude towards their company’s brand. The degree of correspondence between the customers’ expectations and their actual experience after doing business with the company has also been studied. The results of the survey to companies show that there are differences in brand knowledge and the use of brand marketing depending on the type of company. Brand is a well known term among most of the companies that took part in the survey, but investments in brand marketing differs. Franchise companies have the best knowledge regarding brand as a term. This can depend on that working with the brand is centralized and that they have the conditions for efficient communication and through that get the customers to understand the company in the way that the company wishes. A smaller share among other chain companies, compared to franchise companies, considers that the brand is a well known term. Smaller firms have the smallest share that considers the brand being a well known term. To what extent the company focuses on its brand, depends on the amount of resources as well as how the company is organized. By using information material about the values, profile and marketing campaigns of the company and by giving internal education continuously, the company has the right conditions for creating a homogeneous internal communication that also leads to a homogenous external communication. Chain companies as well as franchise companies seem to have a more developed and active brand strategy. However, the internal communication process seems slower. The use of a central unit gives opportunities to create a homogeneous communication but this presupposes that the information reaches out to the whole organisation. Smaller firms are less active with using information material and internal education. These results can be caused by a smaller need for using information material in smaller companies since other communication channels might be preferred. Smaller companies tend to lack resources such as capital, knowledge and time for an active work with the brand and by that have it harder to compete with larger companies. At the same time larger companies with more resources have to organize the work correctly for being effective so the results of the brand work is well anchored internally. Regardless of how well you communicate the brand internally, one has to work on communicating the same thing to the customers and make sure that the customers will get the same image of the company that the company strives for. A homogenous brand demands that all personnel communicate the same qualities and values. To be professional, have great experience and market knowledge are qualities that the companies wish to communicate. In brand developing, some qualities might have to be strengthened. The survey shows that the companies want to improve in terms of thinking in new ways and increase their availability. To be able to offer good customer solutions is a quality the companies also want to strengthen. Understanding what qualities one thinks the company communicates differs with gender and age of the personnel. This can explain why the personnel understand and communicate the company’s brand in different ways.
|
|
| 2. |
- Lindqvist, Sylwia
(författare)
-
Transaktionsprocess och transaktionskostnader för småfastigheter : en internationell jämförelse
- 2006
-
Licentiatavhandling (övrigt vetenskapligt/konstnärligt)abstract
- The study deals with real estate transaction for one-family houses and aims to compare and analyse the transaction processes and costs in six countries: Sweden, Finland, Norway, Poland, England and USA. The study identifies the main features of the normal transaction in each country and tries to measure the costs of the process. A basic description of the role of the real estate agent/broker is presented, referring among others to legal role of the agent/broker and the requirements for being allowed to work as real estate agent/broker. The conclusions of the study are that transaction processes differ considerably between the countries and that transaction costs vary. Only in Sweden and Norway, can and may a real estate broker carry out the whole transaction while in Poland, England and USA either a notary, an attorney or an otherwise authorized person is also required in the process. In Finland a purchase witness is required to confirm the purchase. It is difficult to arrange the countries in a clear way according to their rules, because even if a group of countries resemble each other in some aspects, they differ in others. There is no clear connection between how large part a real estate broker plays in the process and the broker’s education level. The total transaction costs excluding taxes vary from approx. 3-3.5 % of selling price in Norway and Sweden and up to approx. 8-8.5 % of selling price in USA and Poland. The transaction cost is, for example, lower if the recording system is well arranged, if a real estate broker has a bigger part in the process and the conveyancer, the professional who assists in the legal transfer of property, is impartial. The cost can also, but not always, be lower if only one real estate broker works with one commission and if the real estate broker is impartial, i.e. is enjoined to assist both parts in the process. In the countries where a real estate broker has a higher level of education and plays bigger part in the process, the estate agents remuneration is not higher compared to other studied countries
|
|
| 3. |
- Yimer, Markos Fisseha, 1984-
(författare)
-
Some New Contributions in the Theory of Hardy Type Inequalities
- 2023
-
Licentiatavhandling (övrigt vetenskapligt/konstnärligt)abstract
- In this thesis we derive various generalizations and refinements of some classical inequalities in different function spaces. We consider some of the most important inequalities namely the Hardy, Pólya-Knopp, Jensen, Minkowski and Beckenbach-Dresher inequalities. The main focus is put on the Hardy and their limit Pólya-Knopp inequalities. Indeed, we derive such inequalities even in a general Banach functionsetting.The thesis consists of three papers (A, B and C) and an introduction, which put these papers into a more general frame. This introduction has also independent interest since it shortly describe the dramatic more than 100 years of development of Hardy-type inequalities. It contains both well-known and very new ideas and results.In paper A we prove and discuss some new Hardy-type inequalities in Banach function space settings. In particular, such a result is proved and applied for a new general Hardy operator, which is introduced in this paper (this operator generalizes the usualHardy kernel operator). These results generalize and unify several classical Hardy-type inequalities.In paper B we prove some new refined Hardy-type inequalities again in Banach function space settings. The used (super quadraticity) technique is also illustrated by making refinements of some generalized forms of the Jensen, Minkowski and Beckenbach-Dresher inequalities. These results both generalize and unify several results of this type.In paper C for the case 0
|
|
