| 1. |
- Borg, Erik A., 1961-, et al.
(författare)
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Care, Cure and Travel : Towards a symbiosis of medical treatment and tourism?
- 2017
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Ingår i: Athens Journal of Tourism. - : Athens Institute for Education and Research (ATINER). - 2241-8148. ; 4:3, s. 181-201
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Tidskriftsartikel (refereegranskat)abstract
- A growing number of patients seek medical care outside their country of residence. More mobile populations that seek access to information about international medical treatment alternatives have influenced a booming medical tourism industry. The countries engaged in medical tourism are ranging from countries with high cost of medical care like the USA and Japan to medium cost countries, like Singapore and Germany to low cost countries like India and Poland. Engaging in medical tourism by attracting patients internationally involves a process of internationalization of healthcare. Countries have commonly gone through different stages in their approach to medical tourism which has matured the industry. A first stage in the internationalization is encouraging regular travelers to consider treatment options in a destination. A second stage involves the signing of agreements with healthcare systems in countries that can remit patients abroad. A third stage is to develop an integrated organization taking patients all needs before, during and after treatment into consideration. Our study is based on more than 80 in-depth interviews as well as secondary data from countries in Europe, Asia and North America. Much lower medical treatment prices in many Asian and Latin American countries act as driving forces for medical tourism attracting Western medical tourists to seek treatment in those countries.
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| 2. |
- Borg, Erik A., 1961-, et al.
(författare)
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International Market-Oriented Strategies for Medical Tourism Destinations
- 2018
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Ingår i: International Journal of Market Research. - : Sage Publications. - 1470-7853 .- 2515-2173. ; 60:6, s. 621-634
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Tidskriftsartikel (refereegranskat)abstract
- Patients seeking medical care are travelling greater distances for treatment. The globalisation of healthcare has given rise to a thriving global medical services industry. The ability to gain access to more advanced treatments, differences in cost and inflexible national healthcare systems encourage patients to seek treatment abroad. In the new information age, patients seek information about available treatment opportunities with less regard to national boundaries. International hospitals are seeking new marketing strategies for their services. Today, much of the marketing takes place on the Internet, which is accelerating the internationalisation of the medical services industry. This article presents a comparative and interpretive study. We have interpreted the market orientation and degree of specialisation of hospitals in Singapore and in Sweden, which in turn are compared to leading hospitals in the US. In this research, we present evidence of different approaches to medical tourism based on different organisational frameworks for the marketing of medical services to international patients. The study indicates that market orientation results in greater emphasis on superior service quality of health care. This in turn leads to the delivery of improved services to patients.
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| 5. |
- Borg, Erik, 1961-, et al.
(författare)
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Hospitals with Hospitality : The adaptation of hospitality management, concepts and training to the management of hospital services, a tri-continental case study
- 2015
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Konferensbidrag (refereegranskat)abstract
- Abstract: This paper focuses on contemporary applications of hospitality expertise, concepts and training to the management of hospitals. When viewed at one end of the Product-Service Continuum, traditional hospitals may be argued to resemble a factory assembly line where medical treatments are produced as rationally as possible. However, given the complexities of job roles, variability of personal relationships, perishability of beds, and intangibilities associated with patient experiences, hospitals are nowadays increasingly being perceived and managed as services, where the service is provided to individual patients. By defining the hospital as a service provider new insights into how individual care is offered from different service industries can shed new light on the treatment of hospitalized patients. We have studied service systems in hospital settings. The paper seeks to demonstrate the ways in which hospitals are using expertise and training from organizations within the hospitality sector across the whole hospital organisation. Research presented from 3 international high-end hospitals shows that intensive care and nutrition treatment are seen as examples of areas in which a service orientation can potentially improve treatment outcome. Our method is a qualitative tri-continental case study with semi-structured interviews from three countries, the United States, Sweden and Singapore.
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| 6. |
- Borg, Erik, 1961-, et al.
(författare)
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Innovation and Specialization Strategies in Medical Tourism : Evidences from Europe
- 2014
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Ingår i: 4th Annual International Conference on Business Strategy and Organizational Behaviour (BizStrategy 2014). - Singapore : GSTF. ; , s. 47-50
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Konferensbidrag (refereegranskat)abstract
- The health service industry is becoming increasingly internationalized. People are travelling increasingly longer distances for medical treatment. A new rapidly expanding medical tourism industry has emerged. For health service providers to compete they have to specialize and become more innovative. These innovative strategies are not limited to technical innovation, but also organizational- and service-related innovations. Treatment costs which influence the price paid for treatment are becoming a major factor influencing competition. We have looked at recent changes made within the European health care sector, to find evidence of a new innovative climate for the provision of medical treatment to patients. The emergence of Centers of Excellence is an example of responses to a new competitive climate in a global industry.
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| 7. |
- Kirsch, Frank-Michael, 1954-, et al.
(författare)
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Inledning
- 2019
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Ingår i: Medicinturism. - : Gidlunds förlag. - 9789178444014 ; , s. 7-27
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Bokkapitel (refereegranskat)
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| 8. |
- Ljungbo, Kjell, 1962-
(författare)
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Language as a Leading Light to Business Cultural Insight : A Study on Expatriates' Intercultural Communication in Central and Eastern Europe
- 2010
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- Language competence is decisively important in international business and could increase efficacy, efficiency, sales and profits. Language is an underresearched area in business studies though language constitutes management and the managers building structures, processes, cultures and personalities being the most vital working tool to get things done and make them understandable. Since 1970 Swedish companies lose market shares globally and in Europe. In an era requiring better foreign language skills there is a declining trend among young Swedish business people and students in other languages than English. The aim of this study is to investigate and analyse the role of language in intercultural business communication between Swedish expatriates and locals in Serbia, The Czech Republic, Ukraine, Romania and Bulgaria and indirectly also Russia and Poland. To understand the business culture in these countries the author has learned the local language in these seven countries taking 3687 private language lessons. This improves the researcher’s understanding of the culture and its people giving directness and depth in communication, independence and receptivity. This ethnographically inspired hermeneutic study holds semi-structured interviews with expatriates. Better language skills among expatriates – particularly in the local language - could make them more self-dependent and win contracts and it strengthens closeness to customers, relationship and trust, strategic view and ability and also operational effectiveness and efficiency enabling their companies to gain market shares. Using Weber’s ideal types the cultural significance structures emerge featuring the cultures in these countries showing that expatriates have to strengthen the ability of the locals in the areas of trust, responsibility and initiative, independent thinking, holistic view, win-win thinking and reduce fear while the expatriates’ own abilities in these areas are strengthened if they speak the local language. Language strategies permitting the expatriate to be more communicatively and linguistically self-dependent are having a common company language, using multilingualism or having the expatriate speak or learn to speak the local language where the advantages, disadvantages and characteristics of these and other aspects of the role of language are given in ideal types.
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