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Träfflista för sökning "WFRF:(Lundberg Erik 1978 ) "

Sökning: WFRF:(Lundberg Erik 1978 )

  • Resultat 1-10 av 61
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1.
  • Winell, Erik, et al. (författare)
  • Customer engagement behaviors on physical and virtual engagement platforms
  • 2023
  • Ingår i: Journal of Services Marketing. - 0887-6045. ; 37:10, s. 35-50
  • Tidskriftsartikel (refereegranskat)abstract
    • Purpose – This study aims to examine and compare the influence of the disposition to engage in engagement behaviors on physical and virtual engagement platforms, as well as the influence of these engagement behaviors on brand loyalty, value-in-use and word-of-mouth. Design/methodology/approach – Data were collected using a survey distributed to a random sample of 10,000 fans of five teams in the Swedish top-division of elite football. An exploratory factor analysis was performed to derive a distinction between prevalent platforms, scales were validated through a confirmatory factor analysis and structural equation modeling was used to test the research model. Findings – Customer disposition to engage with the sports team had a significant influence on customer engagement behaviors on both physical and virtual engagement platforms. However, engagement behaviors on virtual platforms were found to be more important than engagement behaviors on physical platforms for fostering brand loyalty and value-in-use. Practical implications – The results highlight the importance of engagement behaviors with a brand on virtual engagement platforms. Thus, brand managers should prioritize their presence on social media to generate the positive outcomes of customer engagement behaviors. Originality/value – By examining the effects of customer engagement behaviors on both physical and virtual engagement platforms, this study provides new insights to the emerging customer engagement literature
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2.
  • Winell, Erik, et al. (författare)
  • How are fans affected by the commercialization of elite sports? A review of the literature and a research agenda
  • 2022
  • Ingår i: Sport, Business and Management: An International Journal. - 2042-678X .- 2042-6798. ; 13:1
  • Tidskriftsartikel (refereegranskat)abstract
    • Purpose: The purpose of this paper is to develop a holistic understanding of extant studies addressing the impact of commercialization on fans of elite sports. Design/methodology/approach: In doing this, the authors performed a structured review of 42 academic articles published between 1992 and 2020 that all focus on how fans respond and are affected by the commercialization of elite sports. Findings: The structured review shows that the impacts of commercialization on fans relate to four different themes. These are (1) fan identity, (2) fan attitudes, (3) fan emotions and (4) fan behaviours. However, the analysis also shows that research within each category is largely scattered, and more research within each category is needed. Originality/value: The paper highlights the complex and dynamic nature of commercialization. It presents a research agenda for future research and emphasizes a need to integrate the interests of several stakeholders when managing the impacts of elite sport commercialization.
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5.
  • Kamb, Anneli, et al. (författare)
  • Potentials for reducing climate impacts from tourism transport behavior
  • 2021
  • Ingår i: Journal of Sustainable Tourism. - : Informa UK Limited. - 0966-9582 .- 1747-7646. ; 29:8, s. 1365-1382
  • Tidskriftsartikel (refereegranskat)abstract
    • Emissions of greenhouse gases from tourism transport are rising globally, with air transport accounting for the largest share. Although travel is not likely to decrease drastically, people could travel differently, and still have similar experiences. This study aims to map the emissions from air travel and analyse the theoretical potential for emissions reduction by changing transport mode and destinations, and the readiness potential for emissions reduction based on tourists’ stated readiness to change their travel behaviour. The theoretical potential was assessed by analysing alternative trips to closer destinations and using transport modes with lower emissions or through virtual meetings. The readiness potential was assessed by a survey designed to capture people’s stated readiness to change their behaviour. The results show a theoretical potential for an emissions reduction of 67%, while the readiness potential is 26%. About half of the readiness potential for reductions is from changing destination, while only a small share is from changing transport mode. This shows that, when accounting for people’s readiness to change behaviour, destination choice has a greater potential to reduce emissions compared to transport mode choice. This finding has implications for policy makers in designing policy measures to reduce emissions.
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6.
  • Adolfsson, Petra, 1970, et al. (författare)
  • Objectives, Objects and Objectivity: On Practitioner-Academic Collaboration
  • 2016
  • Ingår i: Tourism and Leisure Research. - : Informa UK Limited. - 1705-0154. ; 39:2, s. 303-320
  • Tidskriftsartikel (refereegranskat)abstract
    • In the area of tourism management, the previous research shows that collaboration among stakeholders is crucial in achieving or aspiring toward sustainable development because the field is highly fragmented with numerous stakeholders constituting the tourism product. In a single-case study, the analytical concept of boundary objects is used to show that not only the human relationships but also the objects created and used in such collaborations must be considered to understand how such collaboration can influence sustainable tourism practices. The results show the importance of such objects in becoming part of everyday practices and thereby support a sustained collaboration. Additionally, the results indicate that the creation of boundary objects can contribute to a reduced focus on consensus, and therefore, the professional integrity of the parties involved can be maintained.
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  • Andersson, Tommy D., 1947, et al. (författare)
  • Commensurability and sustainability: Triple impact assessments of a tourism event
  • 2013
  • Ingår i: Tourism Management. - : Elsevier BV. - 0261-5177 .- 1879-3193. ; 37, s. 99-109
  • Tidskriftsartikel (refereegranskat)abstract
    • In this study, a model for measuring impacts of a tourist event from sustainability perspectives and in a common monetary metric is developed. The aim is to achieve commensurability. The proposed model is tested on a three-day music festival and the results demonstrate a possibility to produce a sustainability impact analysis in a uniform metric. Measured in monetary terms, socio-cultural impacts carry weight just as economic impacts do whereas environmental impacts have little importance for the total assessment. This illustrates how the low market value of emission rights make environmental concerns negligible from an economic perspective. Finally, issues related to scope of the assessment, commensurability and opportunity cost are discussed and possibilities for future studies are suggested. (C) 2013 Elsevier Ltd. All rights reserved.
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9.
  • Andersson, Tommy D., 1947, et al. (författare)
  • Estimating Use and Non-use Values of a Music Festival
  • 2012
  • Ingår i: Scandinavian Journal of Hospitality and Tourism. - : Informa UK Limited. - 1502-2250 .- 1502-2269. ; 12:3, s. 215-231
  • Tidskriftsartikel (refereegranskat)abstract
    • Impacts of a music festival may appear in many forms and research in the area of impact assessments is at present developing wider perspectives than being limited to economic impact assessments. Concepts like social, cultural and environmental impacts are now appropriate and traditional cost–benefit analysis is regaining momentum. The purpose of this study was first, to discuss how the value of a festival can be assessed and understood within a cost–benefit framework. Second, it was to evaluate a Scandinavian music festival in terms of Use and Non-use values by the contingent valuation method. The results illustrate the implications of a wider perspective regarding the impacts of a festival. Use value, representing the core experience, is the largest value (€7.4 million) but Non-use value is also important (€3 million). The latter includes the perceived value of externalities such as socio-cultural and environmental impacts which are highly relevant from a sustainability perspective. One conclusion is that Use and Non-use values within a cost–benefit framework can help managers and researchers understand value creation of festivals better.
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10.
  • Andersson, Tommy D., 1947, et al. (författare)
  • Impact of mega events on the economy
  • 2008
  • Ingår i: Asian Business & Management. ; Vol 7:2, s. 163-179
  • Tidskriftsartikel (refereegranskat)
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