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- Nygren, Christer, et al.
(författare)
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Dilemmas in service transformation : a service strategy implementation case
- 2018
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Ingår i: The 28th International RESER Conference – Services in the age of contested globalization RESER2018.
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Konferensbidrag (refereegranskat)abstract
- This paper study a service strategy implementation case using an inductive method to catch informant-centric perspectives and create theory-centric categories leading to the findings of three dilemmas: not really service but only services, waste of potential value and no one owns services. These dilemmas can be used in servitization implementation work from a practical viewpoint and can be of value for the discussion around service strategy implementation within an industrial organisation, working with software development apart from more traditional manufacturing.
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