A digital 3D signage system and its effect on customer behavior

• The use of digital signs simplifies distribution. Importantly, it draws more attention than static signs. A way to increase attention is to add an experienced depth. The paper discusses possible alternatives for extending an existing digital signage system to display stereoscopic 3D contents, comparing a decentralized distribution solution and a centralized solution. A functional prototype system was implemented. A new 3D player was developed to render views from different formats. The implemented system was used to study customer behavior when exposed to digital stereoscopic 3D signage in a direct sales situation. The proportion of sales of selected products related to the total number of sold products varied approximately equally before and during tests. An interview study suggests that the sign did not interact with customer decisions: customers were lost at different stages in this series of steps, among others the sign placement.

Ämnesord

TEKNIK OCH TEKNOLOGIER  -- Annan teknik -- Mediateknik (hsv//swe)

ENGINEERING AND TECHNOLOGY  -- Other Engineering and Technologies -- Media Engineering (hsv//eng)

TEKNIK OCH TEKNOLOGIER  -- Elektroteknik och elektronik -- Datorsystem (hsv//swe)

ENGINEERING AND TECHNOLOGY  -- Electrical Engineering, Electronic Engineering, Information Engineering -- Computer Systems (hsv//eng)

NATURVETENSKAP  -- Data- och informationsvetenskap -- Datorteknik (hsv//swe)

NATURAL SCIENCES  -- Computer and Information Sciences -- Computer Engineering (hsv//eng)

Nyckelord

3D displays

signage

system integration

stereoscopic 3D content

distribution

customer evaluation.

Publikations- och innehållstyp

ref (ämneskategori)

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