| 1. |
- Allmér, Hans, 1958-, et al.
(författare)
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Young-elderly and digital services
- 2013
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Konferensbidrag (refereegranskat)abstract
- Abstract. In this paper we show what kind of services the group known as young-elderly (60-75 years old) using on Internet. To been able to develop more effective information systems (IS) we want to know more about the actual demands, needs and wants by the young-elderly target group. We will through an explorative study conducted through three focus group interviews show the importance of knowing behavioral factors when designing effective IS and setting up interactive virtual servicescapes. Our conclusions are that it is not just a need, when developing IS and setting up virtual servicescapes on Internet, to know the customers demands, needs and wants. The IS industry also need to create customer trust to the service provider and the services and also been able to set up guiding possibilities to helping the customers finding what they want and to letting the customer to customize the digital service interface. This will together overcome anxiety by the growing young-elderly target group.
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| 2. |
- Allmér, Hans, 1958-, et al.
(författare)
-
Young-elderly and digital use
- 2013
-
Konferensbidrag (refereegranskat)abstract
- Sometimes things are taken for granted. If people in general, and elderly people in particular are asked, they might have different views of what they need, demand and are interested in when it comes to services produced with computers and mobile devices, as compared to what the industry offers and assumes that they want, need and value. When Information Systems (IS) are designed it is important that they are developed in accordance with their target group. This explorative study investigates how the group known as young-elderly (60 – 75 years of age) in Sweden perceives services on the Internet and what is required in order to capture their interest. This study indicates that it is vital to build a servicescape in coherence with the customers’ demands, needs and interests as well as to establish credibility in order to gain their trust.
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